Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

A hardworking, proactive and multi-disciplined marketing professional specialising in the full suite of digital channels. Campaign management and delivery both brand-side and agency-side, with knowledge in multiple sectors spanning jewellery, fashion, homeware and technology. Experience running B2B and B2C marketing activities while monitoring ROAS and KPIs. Confident in data-driven processes, with a creative flair and eye for detail.…A hardworking, proactive and multi-disciplined marketing professional specialising in the full suite of digital channels. Campaign management and delivery both brand-side and agency-side, with knowledge in multiple sectors spanning jewellery, fashion, homeware and technology. Experience running B2B and B2C marketing activities while monitoring ROAS and KPIs. Confident in data-driven processes, with a creative flair and eye for detail.

Ruth Crofts

Marketer, Affiliate Marketer, Content Producer, +3





A hardworking, proactive and multi-disciplined marketing professional specialising in the full suite of digital channels. Campaign management and delivery both brand-side and agency-side, with knowledge in multiple sectors spanning jewellery, fashion, homeware and technology. Experience running B2B and B2C marketing activities while monitoring ROAS and KPIs. Confident in data-driven processes, with a creative flair and eye for detail.…A hardworking, proactive and multi-disciplined marketing professional specialising in the full suite of digital channels. Campaign management and delivery both brand-side and agency-side, with knowledge in multiple sectors spanning jewellery, fashion, homeware and technology. Experience running B2B and B2C marketing activities while monitoring ROAS and KPIs. Confident in data-driven processes, with a creative flair and eye for detail.

Available to hire

A hardworking, proactive and multi-disciplined marketing professional specialising in the full suite of digital channels. Campaign management and delivery both brand-side and agency-side, with knowledge in multiple sectors spanning jewellery, fashion, homeware and technology. Experience running B2B and B2C marketing activities while monitoring ROAS and KPIs. Confident in data-driven processes, with a creative flair and eye for detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager II at Movado Group Inc.

June 1, 2019 - Present

Within the Digital Centre of Excellence, I collaborate on the digital marketing strategy and execution for Olivia Burton, Movado, MVMT and Movado Company Store brands. I manage cross-channel programs (affiliates, paid media, email) with a focus on ROAS. I launched affiliate programs via Rakuten Advertising Network, growing them to represent over 20% of brand revenue. I generate content with creative teams for all digital channels to drive revenue, clicks and engagement. I work with media agencies on brand awareness with dedicated global budgets. I own the email calendar for multiple brands, build and deploy campaigns, and migrated multiple brands from Salesforce Marketing Cloud to Listrak. I oversee billing and budget management within the digital team.