I'm a result-driven beauty marketing professional with hands-on experience scaling TikTok Shop in Ireland and beyond. I build data-driven digital strategies, monitor consumer behavior shifts, and turn insights into decisions that accelerate growth. I love collaborating with creators, building affiliate partnerships, and optimizing campaigns with tools like Klaviyo, Shopify, and Monday.com to deliver measurable results. I'm a dedicated cross-functional teammate who can drive diverse projects on time and with high-quality execution, from social media launches to community management and live event planning.

Ruth McDonnell

I'm a result-driven beauty marketing professional with hands-on experience scaling TikTok Shop in Ireland and beyond. I build data-driven digital strategies, monitor consumer behavior shifts, and turn insights into decisions that accelerate growth. I love collaborating with creators, building affiliate partnerships, and optimizing campaigns with tools like Klaviyo, Shopify, and Monday.com to deliver measurable results. I'm a dedicated cross-functional teammate who can drive diverse projects on time and with high-quality execution, from social media launches to community management and live event planning.

Available to hire

I’m a result-driven beauty marketing professional with hands-on experience scaling TikTok Shop in Ireland and beyond. I build data-driven digital strategies, monitor consumer behavior shifts, and turn insights into decisions that accelerate growth. I love collaborating with creators, building affiliate partnerships, and optimizing campaigns with tools like Klaviyo, Shopify, and Monday.com to deliver measurable results.
I’m a dedicated cross-functional teammate who can drive diverse projects on time and with high-quality execution, from social media launches to community management and live event planning.

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Language

English
Fluent

Work Experience

TikTok Shop Manager / Affiliate Partnerships at KASH Beauty
August 1, 2024 - Present
Supported the TikTok Shop launch in Ireland, managed affiliate partnerships, and grew TikTok followers from 25K to 52K over eight months. Expanded affiliate network from 0 to 185 in 3 months, leveraging TikTok Shop Ireland launch. Coordinated creator partnerships generating record-breaking live-selling revenue at Ireland’s first TikTok Shop Showcase. Built engaging content and implemented creator-led strategies to drive brand visibility and sales.
TikTok Shop Launch & Beauty Marketing at KASH Beauty
August 1, 2024 - Present
Supported the TikTok Shop launch in Ireland, managed affiliate partnerships, and grew the TikTok follower base from 25k to 52k in eight months. Expanded the affiliate network from 0 to 185 in 3 months, coordinated creator partnerships, and built an engaged community of brand advocates; contributed to live-selling revenue and content strategy.
at Apple Green
May 1, 2023 - December 1, 2023
Volunteer at Irish Cancer Society
January 1, 2023 - December 31, 2023
Fundraising activities raising over €4,000 in 2023.
at KPMG
January 1, 2022 - July 1, 2022

Education

Certificate at Future Learn
January 1, 2023 - January 19, 2026
Certificate at NEOMA Business School
January 1, 2023 - January 19, 2026
Dual Degree in International Business Management at Dublin City University / NEOMA Business School
January 11, 2030 - January 19, 2026
Dual Degree - Global Business France at Dublin City University
January 11, 2030 - January 19, 2026
International Business Management at NEOMA Business School
January 11, 2030 - January 19, 2026
CESEM - Ireland-France at CESEM (Ireland-France)
January 11, 2030 - January 19, 2026

Qualifications

LVHM Fundamentals of Luxury Certification
January 1, 2023 - January 19, 2026
CESEM Ireland-France NEOMA Business School
January 1, 2023 - January 19, 2026
LVHM Certificate in Luxury & Retail
January 1, 2023 - January 19, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods, Other