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I'm Ruth Sant, a senior brand marketing manager with 10+ years of experience building brand equity, increasing market share, and driving profitability for high-impact brands, including Gillette at Procter & Gamble. I excel in project management, strategic planning, and leading cross-functional teams, turning insights into action across omni-channel campaigns. I'm a collaborative leader who values emotional and cultural intelligence, cross-functional teamwork, and empowering people. I thrive in fast-paced environments, enjoy nurturing intercultural communication, and am passionate about creating a harmonious and motivating team culture.…I'm Ruth Sant, a senior brand marketing manager with 10+ years of experience building brand equity, increasing market share, and driving profitability for high-impact brands, including Gillette at Procter & Gamble. I excel in project management, strategic planning, and leading cross-functional teams, turning insights into action across omni-channel campaigns. I'm a collaborative leader who values emotional and cultural intelligence, cross-functional teamwork, and empowering people. I thrive in fast-paced environments, enjoy nurturing intercultural communication, and am passionate about creating a harmonious and motivating team culture.

Ruth Sant

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I'm Ruth Sant, a senior brand marketing manager with 10+ years of experience building brand equity, increasing market share, and driving profitability for high-impact brands, including Gillette at Procter & Gamble. I excel in project management, strategic planning, and leading cross-functional teams, turning insights into action across omni-channel campaigns. I'm a collaborative leader who values emotional and cultural intelligence, cross-functional teamwork, and empowering people. I thrive in fast-paced environments, enjoy nurturing intercultural communication, and am passionate about creating a harmonious and motivating team culture.…I'm Ruth Sant, a senior brand marketing manager with 10+ years of experience building brand equity, increasing market share, and driving profitability for high-impact brands, including Gillette at Procter & Gamble. I excel in project management, strategic planning, and leading cross-functional teams, turning insights into action across omni-channel campaigns. I'm a collaborative leader who values emotional and cultural intelligence, cross-functional teamwork, and empowering people. I thrive in fast-paced environments, enjoy nurturing intercultural communication, and am passionate about creating a harmonious and motivating team culture.

Available to hire

I’m Ruth Sant, a senior brand marketing manager with 10+ years of experience building brand equity, increasing market share, and driving profitability for high-impact brands, including Gillette at Procter & Gamble. I excel in project management, strategic planning, and leading cross-functional teams, turning insights into action across omni-channel campaigns.

I’m a collaborative leader who values emotional and cultural intelligence, cross-functional teamwork, and empowering people. I thrive in fast-paced environments, enjoy nurturing intercultural communication, and am passionate about creating a harmonious and motivating team culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

German

Beginner

French

Beginner

Work Experience

Brand Manager at V.J. Salomone Marketing Ltd

January 1, 2018 - December 1, 2023

Managed a portfolio of leading FMCG brands including Gillette, Braun, Crock-Pot, Duracell, and FoodSaver. Developed in-store communication tools, scheduled promotions aligned with customer calendars, and analyzed shopper behaviour while monitoring competitors. Achievements include capturing 90% market share in the Shave Care category with Gillette; delivering 140% year-over-year sales growth for Crock-Pot; and a 3x increase in sales value over five years. Designed and executed an omnichannel strategy for Braun’s high-value appliances to balance online reach with traditional retail trust, maximizing sales and brand equity.

Owner at RTEAL., Malta

May 1, 2016 - July 31, 2023

Managed and represented made-in-Italy jewellery brands locally. Ran day-to-day operations, managed budgets and costs, expanded market presence, and secured key partnerships with retailers and boutiques. Led brand showcases at local events to increase exposure and built long-term relationships with customers to improve retention and repeat purchases.

Brand & Sales Manager at ALF. GERA & SONS LTD

April 1, 2011 - July 31, 2015

Managed a portfolio of pharmaceutical and OTC brands in the pharma channel; led a sales team to execute brand strategies and drive profitability. Developed in-store sampling campaigns (e.g., Yogi Tea) and led B2B customer satisfaction initiatives across pharmacies and retail channels, achieving high recognition within the pharma segment.

Product Manager at Nestlè Malta Ltd

January 1, 2009 - March 31, 2011

Oversaw Nutrition (Infant & Clinical), Powdered Beverages, and Milk categories across retail and pharmacy channels. Directed category strategy, drove product innovation, and implemented marketing initiatives that enhanced market share and consumer engagement. Executed trade marketing strategies by cross-promoting Nesquik and Aero with cereals and chocolates and secured key tenders for clinical nutrition products.

Quality Controller/Sales Representative at Various, Malta

March 1, 2005 - December 31, 2008

Managed quality assurance from raw materials to finished products (HACCP). Built and maintained client relationships, conducted regular sales calls, and handled sales administration. Promoted to Product Manager with responsibility for key brands, achieving a 60% increase in sales revenue through targeted follow-ups and relationship management. Documented Standard Operating Procedures (SOPs) for the production line to ensure HACCP compliance.

Brand Manager at V.J. Salomone Marketing Ltd.

January 1, 2018 - December 31, 2023

Managed a portfolio of leading FMCG brands including Gillette, Braun (Grooming), Crock-pot, Duracell, and FoodSaver. Developed in-store communication tools and applied methods for the company’s brands. Communicated and implemented Key Business Drivers per brand. Planned events in line with promotional calendars per customer and trade channel. Analyzed shopper behaviour and monitored competitors’ strategies. Captured 90% market share in the Shave Care category with Gillette; delivered 140% year-over-year sales growth for Crock-Pot (2023 vs. 2022) and achieved a 3x increase in sales value over five years. Designed and executed a winning omnichannel strategy for Braun’s high-value appliances, balancing online reach with traditional retail trust and maximizing sales and brand equity.

Product Manager at NESTLÈ Malta Ltd

January 1, 2009 - March 31, 2011

Served as Product Manager responsible for the Nutrition (Infant & Clinical), Powdered Beverages, and Milk categories, overseeing products sold across all retail outlets and pharmacies. Directed category strategy, drove product innovation, and implemented marketing initiatives that enhanced market share, consumer engagement, and sales performance. Developed and executed trade marketing strategies by cross-promoting Nesquik and Aero drinks with their respective cereals and chocolates through in-store promotions, driving increased product visibility, basket size, and category sales. Secured key tenders for clinical nutrition products, expanding market presence and the brand’s position in the pharma channel.