I'm Ruth O’Connor, an Ecommerce Marketing Executive based in London, specialising in Shopify Plus and Magento, with a track record of driving product content, multi-channel social strategies, and email campaigns via Klaviyo. I’ve led influencer outreach initiatives and align campaigns across email, social, and homepage to maximise launches. With a First-Class Degree in Photography from the University of Chester, I bring a creative edge to fashion and beauty ecommerce. I thrive in collaborative, fast-paced environments and enjoy turning visuals into commercially successful content. I love fashion, beauty, and fitness and enjoy working across teams to deliver engaging campaigns.…

Ruth O’Connor

I'm Ruth O’Connor, an Ecommerce Marketing Executive based in London, specialising in Shopify Plus and Magento, with a track record of driving product content, multi-channel social strategies, and email campaigns via Klaviyo. I’ve led influencer outreach initiatives and align campaigns across email, social, and homepage to maximise launches. With a First-Class Degree in Photography from the University of Chester, I bring a creative edge to fashion and beauty ecommerce. I thrive in collaborative, fast-paced environments and enjoy turning visuals into commercially successful content. I love fashion, beauty, and fitness and enjoy working across teams to deliver engaging campaigns.…

Available to hire

I’m Ruth O’Connor, an Ecommerce Marketing Executive based in London, specialising in Shopify Plus and Magento, with a track record of driving product content, multi-channel social strategies, and email campaigns via Klaviyo. I’ve led influencer outreach initiatives and align campaigns across email, social, and homepage to maximise launches.

With a First-Class Degree in Photography from the University of Chester, I bring a creative edge to fashion and beauty ecommerce. I thrive in collaborative, fast-paced environments and enjoy turning visuals into commercially successful content. I love fashion, beauty, and fitness and enjoy working across teams to deliver engaging campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Ecommerce Marketing Executive at Derek Rose
December 1, 2022 - Present
Manage full product lifecycle via Shopify Plus and Business Central from setup to launch; own email marketing strategy via Klaviyo; lead organic social media strategy (Instagram, Facebook, TikTok, Pinterest) including content planning, caption writing and scheduling; align cross-channel campaigns (email, social, homepage) and support go-to-market launches; initiated and manage the brand’s first influencer outreach program; maintain the marketing calendar and coordinate with design and digital teams; write and optimise product/category descriptions, homepage content, and blog posts with an SEO agency; plan photoshoots, manage samples, shot lists, art direction and retouching; responsible for copywriting across marketing touchpoints.
Ecommerce Admin Assistant at Oliver Bonas
September 1, 2021 - December 1, 2022
Handled end-to-end product setup and lifecycle for clothing and accessories; supported content creation for emails, homepages and in-store digital screens; managed the PIF sheet and product data submissions to Next; assisted with seasonal promotions and price updates; troubleshooted on-site issues and liaised with teams based on severity and urgency.

Education

BA (Hons) Photography at University of Chester
January 1, 2016 - January 1, 2019
A-Levels at The Bishops’ Blue Coat High School
January 1, 2009 - January 1, 2014
GCSEs (9 including English & Maths) at The Bishops’ Blue Coat High School
January 1, 2009 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment

Skills

Experience Level