Rutukesh Sonawane

Develop and execute SEO and Generative Engine Optimization (GEO) strategies for law firms to increase organic visibility, qualified search traffic, and visibility across AI-powered search experiences. Lead technical SEO audits covering crawling, indexing, site architecture, internal linking, structured data, Core Web Vitals, and performance; translate findings into prioritized SEO roadmaps. Use entity/topical authority, search intent, and structured data analysis to build content architectures that improve citation potential in traditional and AI search. Use GA4, Google Search Console, Ahrefs, and Screaming Frog to diagnose issues, validate hypotheses, and measure impact. Build AI-assisted workflows to accelerate research, competitive analysis, content strategy, and GEO planning with human strategic oversight.

Directed enterprise technical SEO across client portfolios exceeding 20,000 pages, improving crawl efficiency, indexation health, Core Web Vitals compliance, and conversion-focused performance. Drove top-3 keyword rankings using semantic content mapping, advanced schema deployment, and strategic internal linking. Partnered with Engineering teams to improve LCP, CLS, and FID and strengthened mobile-first user experience. Implemented and automated JSON-LD structured data and entity tagging to support rich results and E-E-A-T signals. Managed site health through technical audits, XML sitemap and robots/canonical fixes, and large-scale domain/URL migrations with redirect mapping and canonical preservation. Supported multi-location local SEO by managing Google Business Profiles and improving Local Pack visibility; led CRO initiatives and A/B testing for consultation funnels and landing pages using GA4/GTM/Clarity and conversion tracking.

Lead enterprise technical SEO across client portfolios exceeding 20,000 pages, contributing to a 25–50% uplift in qualified lead generation through improved organic visibility and conversion-focused optimization. Achieved top-3 keyword rankings in competitive legal and SaaS niches through topic authority building, semantic content mapping, and advanced schema deployment. Resolved Core Web Vitals issues in collaboration with engineering teams, improving mobile-first compliance, page speed, and user experience. Spearheaded JSON-LD schema frameworks and automated entity tagging to enhance rich results and E-E-A-T signals. Conducted exhaustive site audits to reduce technical debt, including 301 redirects mapping, canonical discrepancies, and crawl budget optimization. Managed local SEO (GBP) for multi-location clients and translated technical requirements into actionable roadmaps for non-technical stakeholders.