Ruwanthi Somatilaka

Translated customer needs into end-to-end experiences by creating user stories, personas, journeys, and flows; translated complex ideas into wireframes and interactive prototypes; collaborated with Product Owners, Customer Journey Managers, and Engineers to prioritize requirements; led discovery sessions with Designers, Product Owners, and Engineers; supported UX research and usability testing (interviews, A/B testing) to validate concepts; documented UX requirements for development; implemented CRO strategy based on heuristic evaluation and analytics; revamped end-to-end flows to support multi-account connections and financial habit tracking, increasing conversion by 30% via user behavior analysis with Microsoft Clarity and Google Analytics; contributed to the Recep tIO AI chatbot project managing UX requirements, branding, UI, development, and iterative improvements, achieving a 12% lift in leads.

Mentored BSc and MSc students in Computing, Digital Design, and UXID; led the Human-Computer Interaction module, delivering lectures and mentoring junior staff; collaborated with university research groups and served as lead designer on a research project; engaged in design interviews, surveys, and workshops; coordinated with UX professionals from BBC, Lloyds Bank, and ScottishPower to enrich student learning experiences.