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Hey! I'm Ryan Wallis, a Social Media Specialist with over 10 years of experience in football, esports, and technology. I’ve built and led social media teams in-house and across agencies. I develop strategies that grow audiences and drive engagement in sports and community-driven environments. With a history of working with professional athletes and clubs, I know what it takes to craft entertaining, authentic content that resonates with fans and builds strong communities at the heart of the culture.…Hey! I'm Ryan Wallis, a Social Media Specialist with over 10 years of experience in football, esports, and technology. I’ve built and led social media teams in-house and across agencies. I develop strategies that grow audiences and drive engagement in sports and community-driven environments. With a history of working with professional athletes and clubs, I know what it takes to craft entertaining, authentic content that resonates with fans and builds strong communities at the heart of the culture.

Ryan Wallis

Social Media Manager, Content Producer, Social Media Freelancer, +1

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Hey! I'm Ryan Wallis, a Social Media Specialist with over 10 years of experience in football, esports, and technology. I’ve built and led social media teams in-house and across agencies. I develop strategies that grow audiences and drive engagement in sports and community-driven environments. With a history of working with professional athletes and clubs, I know what it takes to craft entertaining, authentic content that resonates with fans and builds strong communities at the heart of the culture.…Hey! I'm Ryan Wallis, a Social Media Specialist with over 10 years of experience in football, esports, and technology. I’ve built and led social media teams in-house and across agencies. I develop strategies that grow audiences and drive engagement in sports and community-driven environments. With a history of working with professional athletes and clubs, I know what it takes to craft entertaining, authentic content that resonates with fans and builds strong communities at the heart of the culture.

Available to hire

Hey! I’m Ryan Wallis, a Social Media Specialist with over 10 years of experience in football, esports, and technology. I’ve built and led social media teams in-house and across agencies. I develop strategies that grow audiences and drive engagement in sports and community-driven environments.

With a history of working with professional athletes and clubs, I know what it takes to craft entertaining, authentic content that resonates with fans and builds strong communities at the heart of the culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Social Media at OG Esports

January 1, 2023 - November 28, 2025

Created and implemented a new social media strategy, resulting in year-over-year growth in total impressions; generated significant post-valuation impact; launched new channels across multiple platforms; led a department of Social Media Managers globally; collaborated with C-suite on strategic decisions and managed departmental budgets; implemented a data-driven approach to guide the team’s decisions.

Senior Social Media Manager at Crystal Palace Football Club

June 3, 2019 - July 1, 2022

Reshaped the tone of voice to reach new audiences and attract new fans; managed an in-house team including a Social Media Executive and Creative department; built relationships with professional athletes to deliver entertaining and engaging content.

Social Media Manager at Dugout Ltd. (Now OneFootball)

December 5, 2016 - June 29, 2018

Developed and implemented social media strategies, contributing to growth in engagement and audience reach in a startup environment.