I’m Ryan W. McClellan, a marketing strategist and digital marketing specialist based in Miami, and I blend psychology and behavioral economics with practical growth marketing to help brands earn attention and convert it into revenue. With 18 years spanning startups and Fortune 1000 environments, I focus on data-informed campaigns, SEO-driven content development, and multi-channel advertising built to move key metrics—not just deliver clicks. Most recently, I led end-to-end marketing strategy and execution at Thrive Lean Technologies, running paid, content, and email efforts while improving lifecycle messaging and reducing churn. Earlier, I scaled a single-location massage business into a large mobile spa service and grew revenue significantly by rebuilding digital marketing strategy and tightening delivery workflows. I also support cross-functional AI product initiatives through consulting work, coordinating teams and ensuring projects stay aligned with outcomes.…

Ryan W. McClellan, MS

I’m Ryan W. McClellan, a marketing strategist and digital marketing specialist based in Miami, and I blend psychology and behavioral economics with practical growth marketing to help brands earn attention and convert it into revenue. With 18 years spanning startups and Fortune 1000 environments, I focus on data-informed campaigns, SEO-driven content development, and multi-channel advertising built to move key metrics—not just deliver clicks. Most recently, I led end-to-end marketing strategy and execution at Thrive Lean Technologies, running paid, content, and email efforts while improving lifecycle messaging and reducing churn. Earlier, I scaled a single-location massage business into a large mobile spa service and grew revenue significantly by rebuilding digital marketing strategy and tightening delivery workflows. I also support cross-functional AI product initiatives through consulting work, coordinating teams and ensuring projects stay aligned with outcomes.…

Available to hire

I’m Ryan W. McClellan, a marketing strategist and digital marketing specialist based in Miami, and I blend psychology and behavioral economics with practical growth marketing to help brands earn attention and convert it into revenue. With 18 years spanning startups and Fortune 1000 environments, I focus on data-informed campaigns, SEO-driven content development, and multi-channel advertising built to move key metrics—not just deliver clicks.

Most recently, I led end-to-end marketing strategy and execution at Thrive Lean Technologies, running paid, content, and email efforts while improving lifecycle messaging and reducing churn. Earlier, I scaled a single-location massage business into a large mobile spa service and grew revenue significantly by rebuilding digital marketing strategy and tightening delivery workflows. I also support cross-functional AI product initiatives through consulting work, coordinating teams and ensuring projects stay aligned with outcomes.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
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Work Experience

Senior Marketing Manager at Thrive Lean Technologies, Inc.
December 1, 2024 - January 1, 2026
Owned marketing strategy and led a cross-functional creative team from concept to execution. Built and ran multichannel campaigns across paid, content, and email aligned to growth targets. Reduced Y1 churn by 32% through behavioral audits of customer experience and lifecycle content.
Associate Team Coordinator — Google (Gemini) at Google (Consulting)
December 1, 2023 - May 1, 2025
Coordinated project plans, workflows, and cross-team communication for an AI development team. Built task-management and documentation standards that improved handoffs across workstreams. Partnered with senior leads to keep model-related initiatives on schedule and aligned with outcomes.
Marketing Communications Manager at Eminence Massage, LLC
October 1, 2019 - March 1, 2024
Grew a single massage location into a 1,000+ provider mobile spa service within the first year. Created and oversaw all digital marketing strategy initiatives, driving a 76% increase in revenue. Restructured project and workflow processes to tighten delivery timelines against quarterly priorities.
Creative Marketing Director (Founding / Senior) at iLookin.com, LLC
March 1, 2016 - March 1, 2019
Spearheaded strategic development of the iLookin.com platform to enhance user engagement. Drove a 42% increase in market share through innovative digital campaigns across social media and paid ads. Led a creative team of designers and copywriters to produce compelling assets aligned with brand identity.

Education

Master of Science, Digital Marketing at Florida International University
January 1, 2022 - January 5, 2023
Bachelor of Arts, Organizational Psychology at Florida International University
January 1, 2019 - January 1, 2022

Qualifications

Google Ads Certified
January 1, 0000 - September 10, 2026
Meta Ads Blueprint Certified
January 1, 0000 - September 10, 2026
Certified IAC Organizational Practitioner
January 1, 0000 - September 10, 2026
Lean Six Sigma Green Belt
January 1, 0000 - September 10, 2026
Hootsuite Certified
January 1, 2023 - September 10, 2026
LinkedIn Ads Certified
January 1, 2026 - September 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Consumer Goods, Travel & Hospitality, Other