Ryan W. McClellan, MS
I’m Ryan W.
About
I’m Ryan W. McClellan, a marketing strategist and digital marketing specialist based in Miami, and I blend psychology and behavioral economics with practical growth marketing to help brands earn attention and convert it into revenue. With 18 years spanning startups and Fortune 1000 environments, I focus on data-informed campaigns, SEO-driven content development, and multi-channel advertising built to move key metrics—not just deliver clicks.
Most recently, I led end-to-end marketing strategy and execution at Thrive Lean Technologies, running paid, content, and email efforts while improving lifecycle messaging and reducing churn. Earlier, I scaled a single-location massage business into a large mobile spa service and grew revenue significantly by rebuilding digital marketing strategy and tightening delivery workflows. I also support cross-functional AI product initiatives through consulting work, coordinating teams and ensuring projects stay aligned with outcomes.
- 9 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Healthcare
- Consumer Goods
- Travel & Hospitality
- Other
Work experience· 4 roles
Owned marketing strategy and led a cross-functional creative team from concept to execution. Built and ran multichannel campaigns across paid, content, and email aligned to growth targets. Reduced Y1 churn by 32% through behavioral audits of customer experience and lifecycle content.
Coordinated project plans, workflows, and cross-team communication for an AI development team. Built task-management and documentation standards that improved handoffs across workstreams. Partnered with senior leads to keep model-related initiatives on schedule and aligned with outcomes.
Grew a single massage location into a 1,000+ provider mobile spa service within the first year. Created and oversaw all digital marketing strategy initiatives, driving a 76% increase in revenue. Restructured project and workflow processes to tighten delivery timelines against quarterly priorities.
Education
Certifications and awards· 6
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