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I'm a UI & digital designer with 11 years’ experience across digital design, web design, and interface work. I create clean, modern layouts supported by strong visual hierarchy, responsive behaviour, and scalable component systems. My background in digital design gives me strong creative and visual skills, while recent platform work has strengthened my UI and interaction design capabilities. I’m now looking for a UI-focused role where I can continue developing high-quality interface work.…I'm a UI & digital designer with 11 years’ experience across digital design, web design, and interface work. I create clean, modern layouts supported by strong visual hierarchy, responsive behaviour, and scalable component systems. My background in digital design gives me strong creative and visual skills, while recent platform work has strengthened my UI and interaction design capabilities. I’m now looking for a UI-focused role where I can continue developing high-quality interface work.

Ryan Dai Simmonds

Digital Marketer, Web Designer, UX Designer, +6

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I'm a UI & digital designer with 11 years’ experience across digital design, web design, and interface work. I create clean, modern layouts supported by strong visual hierarchy, responsive behaviour, and scalable component systems. My background in digital design gives me strong creative and visual skills, while recent platform work has strengthened my UI and interaction design capabilities. I’m now looking for a UI-focused role where I can continue developing high-quality interface work.…I'm a UI & digital designer with 11 years’ experience across digital design, web design, and interface work. I create clean, modern layouts supported by strong visual hierarchy, responsive behaviour, and scalable component systems. My background in digital design gives me strong creative and visual skills, while recent platform work has strengthened my UI and interaction design capabilities. I’m now looking for a UI-focused role where I can continue developing high-quality interface work.

Available to hire

I’m a UI & digital designer with 11 years’ experience across digital design, web design, and interface work. I create clean, modern layouts supported by strong visual hierarchy, responsive behaviour, and scalable component systems.

My background in digital design gives me strong creative and visual skills, while recent platform work has strengthened my UI and interaction design capabilities. I’m now looking for a UI-focused role where I can continue developing high-quality interface work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Designer/ Developer at Berkmann Wine Cellars

April 1, 2023 - Present

Led the design and development of Berkmann Wine Cellars’ B2B commerce platform using Sana, delivering a fully responsive, mobile-first experience that streamlined showcasing and distribution of over 1,400 wines, increasing online engagement by 30%. Revamped email marketing campaigns boosting open rates by 25% and click-through rates by 18%, supporting twice-weekly campaigns that grew online sales by 15%. Designed a digital training platform for 1,500+ pub staff, improving wine education knowledge retention and training completion by 40%. Managed and optimized multiple CMS platforms improving usability and session duration by 20%. Produced various digital assets including HTML5 banners, videos, and UI/UX concepts enhancing brand consistency and engagement.

Senior Digital Designer / Digital Lead at We Are Acuity

April 1, 2023 - July 31, 2025

Promoted to Digital Lead, responsible for digital and technical strategy including UI/UX design, development, and CMS optimization to boost client engagement. Redesigned company website improving traffic by 50%. Developed interactive experiences like AR-based Instagram/Facebook filter with 10,000+ uses and a parallax webpage for DS Automobiles enhancing dealer engagement. Executed extensive digital marketing campaigns with 100,000+ weekly email communications, social ads, and banners. Collaborated with automotive brands Suzuki, Citroën, DS Automobiles, and Peugeot delivering visually compelling digital assets that increased brand visibility.

Digital Designer at We Are Acuity

January 1, 2021 - July 31, 2025

Focused initially on Suzuki client, expanding expertise across various sectors. Produced 4 weekly email campaigns, HTML5 animated banners, and custom animations increasing engagement by 15% and conversions by 10%. Maintained and optimized company website reducing load times by 20%. Took on role as primary video/audio editor, adding multimedia elements that enhanced brand storytelling and client satisfaction by 30%.

Email Marketing Manager at The Wine Society

December 31, 2017 - July 31, 2025

Designed, built, and executed all email marketing campaigns, significantly increasing customer retention within a four-month contract. Developed and deployed over 50 campaigns that became primary revenue drivers during critical period.

Web Designer at Betclic Everest Group

September 1, 2017 - July 31, 2025

Designed and built promotional materials for global gaming brands including Betclic and Monte Carlo Casino. Worked closely with VIP and marketing teams to craft and execute engaging promotions to retain existing and attract new customers.

Digital Designer/ Developer at Berkmann Wine Cellars - Farringdon

April 1, 2023 - Present

Led the design and development of Berkmann Wine Cellars’ B2B commerce platform using Sana, delivering a fully responsive, mobile-first experience that streamlined the showcase and distribution of 1,400+ wines, increasing online engagement by 30%. Revamped email marketing campaigns, implementing new design standards and responsive templates that increased open rates by 25% and click-through rates by 18%, supporting twice-weekly campaigns contributing to a 15% boost in online sales. Designed and deployed a digital training platform via EdApp for 1,500+ pub staff, improving knowledge retention and training completion by 40%. Optimized and maintained 8+ CMS platforms, enhancing Berkmann’s digital presence and improving site usability, raising average session duration by 20%. Produced high-quality digital assets including HTML5 banners, videos, and UI/UX concepts to elevate brand consistency and user engagement across campaigns.

Senior Digital Designer / Digital Lead at We Are Acuity – Watford

April 1, 2023 - July 31, 2025

Promoted to Digital Lead to align with evolving responsibilities. Led digital strategy, overseeing UI/UX design, web development, and CMS optimization to elevate client engagement and brand presence. Redesigned and optimized the company website using HubSpot, increasing site traffic by 50% and improving lead generation. Developed interactive digital experiences such as an AR-based Instagram/Facebook filter with 10,000+ uses and a parallax webpage for DS Automobiles, boosting dealer engagement by 10%. Executed high-impact digital marketing campaigns, designing and deploying over 100,000 weekly emails, social media ads, and animated banners. Collaborated with automotive brands including Suzuki, Citroën, DS Automobiles, and Peugeot to deliver compelling digital assets enhancing brand visibility and engagement.

Digital Designer at We Are Acuity – Watford

January 1, 2021 - July 31, 2025

Initially focused on Suzuki client, later expanded expertise across multiple sectors and clients. Designed and developed advertising materials including weekly email campaigns, HTML5 animated banners, and custom animations, increasing engagement by 15% and conversion rates by 10%. Maintained and optimized the Acuity website for performance improvements, reducing load time by 20%. Took on primary video/audio editing responsibilities, adding multimedia dimensions that enhanced brand storytelling and increased client satisfaction by 30%.

Email Marketing Manager at The Wine Society

December 31, 2017 - July 31, 2025

Designed, built, and executed over 50 email marketing campaigns during a 4-month contract, generating significant engagement and consistent monthly increases in customer retention. Acted as the primary Email Marketing Manager, with campaigns becoming the company's main revenue driver during this critical period.

Web Designer at Betclic Everest Group

September 1, 2017 - July 31, 2025

Designed and built promotional materials for global online gaming brands including Betclic, bet-at-home.com, Everest, Expekt, and Monte Carlo Casino. Collaborated closely with VIP and marketing teams to implement effective promotions aimed at customer engagement and acquisition.

UI & Digital Designer at Berkmann Wine Cellars

April 1, 2023 - Present

Designed and improved user-centered interfaces across web platforms and internal tools; led UI/interaction design for a bespoke B2B ordering platform, delivering new layouts, flows, and a redesigned component system; established a lightweight design system to improve consistency and speed up delivery; produced motion assets for campaigns; collaborated with product, marketing and development to ensure accessible, scalable interfaces.

UI & Web Designer (Digital Lead) at We Are Acuity

January 1, 2021 - April 1, 2023

Promoted to Digital Lead, shaping UI direction and delivering web and digital interfaces for automotive clients; worked across websites, interactive experiences, and modular UI systems to ensure high-quality visuals and scalable components. Designed interactive web experiences with motion and micro-interactions to improve engagement and clarity.

Digital Designer at We Are Acuity

January 1, 2018 - January 1, 2021

Delivered web design, digital content, and UI assets across automotive and retail clients; focused on clear layout, responsive behaviour, accessibility, and high-quality user-facing visuals.

Web Designer at Betclic Everest Group

April 1, 2015 - September 1, 2017

Designed promotional microsites and visuals for five major global gaming brands; collaborated with VIP and marketing teams to enhance campaign visuals, driving customer acquisition and retention.