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Digital marketing specialist and content strategist with nearly two decades of experience driving measurable growth across B2B SaaS, startups, and Fortune 1000 companies. I specialize in organic growth, SEO-driven content development, LinkedIn marketing, and multi-channel campaign execution. I use analytics, AI tools, and automation to optimize user journeys, increase qualified signups, and support consistent revenue growth. I build scalable marketing engines with hands-on execution and data-driven optimization, and I’ve led cross-functional teams and projects from strategy through delivery.…Digital marketing specialist and content strategist with nearly two decades of experience driving measurable growth across B2B SaaS, startups, and Fortune 1000 companies. I specialize in organic growth, SEO-driven content development, LinkedIn marketing, and multi-channel campaign execution. I use analytics, AI tools, and automation to optimize user journeys, increase qualified signups, and support consistent revenue growth. I build scalable marketing engines with hands-on execution and data-driven optimization, and I’ve led cross-functional teams and projects from strategy through delivery.

Ryan W. McClellan, MS

Digital Marketer, Content Strategist, SEO Expert, +2

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Digital marketing specialist and content strategist with nearly two decades of experience driving measurable growth across B2B SaaS, startups, and Fortune 1000 companies. I specialize in organic growth, SEO-driven content development, LinkedIn marketing, and multi-channel campaign execution. I use analytics, AI tools, and automation to optimize user journeys, increase qualified signups, and support consistent revenue growth. I build scalable marketing engines with hands-on execution and data-driven optimization, and I’ve led cross-functional teams and projects from strategy through delivery.…Digital marketing specialist and content strategist with nearly two decades of experience driving measurable growth across B2B SaaS, startups, and Fortune 1000 companies. I specialize in organic growth, SEO-driven content development, LinkedIn marketing, and multi-channel campaign execution. I use analytics, AI tools, and automation to optimize user journeys, increase qualified signups, and support consistent revenue growth. I build scalable marketing engines with hands-on execution and data-driven optimization, and I’ve led cross-functional teams and projects from strategy through delivery.

Available to hire

Digital marketing specialist and content strategist with nearly two decades of experience driving measurable growth across B2B SaaS, startups, and Fortune 1000 companies. I specialize in organic growth, SEO-driven content development, LinkedIn marketing, and multi-channel campaign execution.

I use analytics, AI tools, and automation to optimize user journeys, increase qualified signups, and support consistent revenue growth. I build scalable marketing engines with hands-on execution and data-driven optimization, and I’ve led cross-functional teams and projects from strategy through delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Marketing Manager at Thrive Lean Technologies, Inc.

December 1, 2024 - January 1, 2026

Managed a dedicated marketing team and partnered across stakeholders to develop and execute innovative campaigns aligned to strategic objectives. Implemented data-driven growth experiments and AI-powered automation to improve conversion metrics across multiple digital channels. Enhanced internal project management processes to support timely delivery and better campaign performance.

Associate Team Coordinator — Google (Gemini) (Consulting) at Google

December 1, 2023 - May 1, 2025

Worked with an AI development team to streamline processes and improve collaboration. Developed project plans to strengthen communication and task management, and supported the Senior Team Lead to improve team cohesion. Used automation and analytics tools to track project metrics and identify optimization opportunities for better efficiency and outcomes.

Marketing Communications Manager at Eminence Massage, LLC

October 1, 2019 - March 1, 2024

Created comprehensive digital marketing strategies that resulted in a 76% revenue increase. Oversaw a team of 1,000+ members during the contracted period and reduced churn by 32% in Year 1. Owned content marketing strategy and performed behavioral audits of the customer experience to identify friction points and improve activation rates and customer retention.

Creative Marketing Director (Founding / Senior) at iLookin.com, LLC

March 1, 2016 - March 1, 2019

Spearheaded strategy and development of the iLookin.com platform to improve user engagement. Drove a 42% increase in market share through digital campaigns across social media and paid ads. Led a creative team producing design and copy assets aligned to brand identity. Created and managed short-form video content for social platforms to increase brand awareness and engagement.