Hta Tarkarkyaw Kyaw

Leading a marketing team of 5, planning multi-channel campaigns, improving website traffic by 60% within one year through data-driven analysis and optimization, doubling monthly qualified leads with lead generation campaigns, implementing a customer audience chatbot and CRM automation to improve the customer journey, optimizing content marketing initiatives including videos, infographics, and landing pages, increasing Facebook conversion rate from 2.1% to 4.5% through campaign optimization, growing Facebook followers to 3,000+, managing influencer campaigns, tracking KPIs including CTR and CPA, and delivering weekly reports to the General Manager. Also conducted market research and competitor analysis to continuously improve marketing strategies based on data.

Results-driven digital marketing manager overseeing strategy and campaigns, leading a team, and increasing ROI; expanded social media presence to 30,000+ followers.

Senior Digital Marketing Specialist (Media Buyer) responsible for tracking ROI, managing multi-platform ad campaigns, and increasing brand awareness for clients.