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I am a data-driven digital analytics professional focused on turning complex data into clear, actionable insights that drive business growth. I bridge analytics with creative and strategic goals to optimize marketing performance and improve user experiences across digital ecosystems. I specialize in GA4/GTM, BI tools, data visualization, and cross-functional leadership, mentoring teams and guiding stakeholders to make data-informed decisions that measurably boost ROI.…I am a data-driven digital analytics professional focused on turning complex data into clear, actionable insights that drive business growth. I bridge analytics with creative and strategic goals to optimize marketing performance and improve user experiences across digital ecosystems. I specialize in GA4/GTM, BI tools, data visualization, and cross-functional leadership, mentoring teams and guiding stakeholders to make data-informed decisions that measurably boost ROI.

RYOU SEKINE

Data Analyst, Marketing Analyst, Marketing Strategist, +1

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I am a data-driven digital analytics professional focused on turning complex data into clear, actionable insights that drive business growth. I bridge analytics with creative and strategic goals to optimize marketing performance and improve user experiences across digital ecosystems. I specialize in GA4/GTM, BI tools, data visualization, and cross-functional leadership, mentoring teams and guiding stakeholders to make data-informed decisions that measurably boost ROI.…I am a data-driven digital analytics professional focused on turning complex data into clear, actionable insights that drive business growth. I bridge analytics with creative and strategic goals to optimize marketing performance and improve user experiences across digital ecosystems. I specialize in GA4/GTM, BI tools, data visualization, and cross-functional leadership, mentoring teams and guiding stakeholders to make data-informed decisions that measurably boost ROI.

Available to hire

I am a data-driven digital analytics professional focused on turning complex data into clear, actionable insights that drive business growth. I bridge analytics with creative and strategic goals to optimize marketing performance and improve user experiences across digital ecosystems.

I specialize in GA4/GTM, BI tools, data visualization, and cross-functional leadership, mentoring teams and guiding stakeholders to make data-informed decisions that measurably boost ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Work Experience

Digital Analytics Manager at VML (formerly Wunderman Thompson)

January 1, 2024 - Present

Lead the digital analytics function across multi-brand portfolios, translating large-scale data into strategic insights that drive marketing performance. Develop and oversee data frameworks, dashboards, and performance reports to optimize digital ecosystems. Collaborate with cross-functional teams to align data strategy with business goals; champion testing and continuous optimization; elevate data accuracy and insights across client operations.

Digital Analytics Manager at Wunderman Thompson

November 1, 2021 - December 1, 2023

Directed digital analytics operations for regional and global clients including ASUS Global, Singapore Airlines, Nestlé, Dove, Sunsilk — delivering actionable insights to inform strategic and creative pivots to improve ROI. Mentored and developed a team of digital analysts; enhanced data visualization, behavioral tracking, and measurement frameworks; acted as key liaison between clients and internal teams to align data strategies with business goals.

Senior Digital Analyst at Wunderman Thompson

January 1, 2019 - December 1, 2021

Directed digital analytics operations for regional and global clients including ASUS Global, Singapore Airlines, Nestlé, Dove, Sunsilk — delivering actionable insights that informed strategic and creative pivots to improve ROI. Mentored junior analysts and advanced data storytelling, with a focus on measurement frameworks and real-time performance monitoring.

Senior Assistant Manager – Digital Enablement at Bank OCBC NISP

December 1, 2018 - October 1, 2019

Spearheaded the digital data enablement strategy, enabling and activating first-party data to enhance customer insights and marketing automation capabilities. Collaborated with IT, Product, and Marketing to integrate analytics into decision-making processes, ensuring business units leveraged first-party data effectively.

Web Analyst at Mirum Agency

November 1, 2015 - December 1, 2018

Determined data collection systems and reporting pipelines to evaluate digital campaign performance. Delivered strategic recommendations that improved website engagement and conversion outcomes. Collaborated with creative and media teams to embed data-backed insights into campaign content/storytelling and UX education.