Built and tested content strategies focused on attention and engagement across short-form platforms. Developed campaign concepts, hooks, and scripts designed to convert viewers into customers. Worked on brand positioning, messaging, and offer structure to improve conversion rates. Conducted outreach to cafés and partners, turning conversations into real-world collaborations. Analysed content performance (views, engagement, saves) to refine creative direction.

Operations and Community Engagement Manager at Inspire2Ignite CIC and Shifties

November 1, 2021 - December 31, 2023

Key part of the team delivering FoodFest in St Neots, an event with over 20,000 attendees, handling vendor coordination, live troubleshooting and front-of-house public flow throughout the day. Greeted and guided members of the public in a high-pressure, outdoor environment, keeping things calm, welcoming and well-organised even when things did not go to plan. Communicated with a wide range of people including community partners, vendors, families and young people, adapting tone and approach depending on who was in front of me. Ran outreach for events through Google Ads and social content, and helped onboard and brief new staff before event days. Supported youth workshops and entrepreneurship sessions, engaging young people in a way that kept them interested and involved.

Brand Representative and Marketing Consultant at Grabda Ltd

January 1, 2019 - December 31, 2024

Represented brands publicly at pop-up events and community activations, responsible for the impression visitors left with. Handled enquiries and follow-ups with clients and partners, keeping communication clear, timely and professional. Built and maintained genuine relationships with a wide range of people from founders and community figures to general members of the public. Supported brand activations with a focus on customer experience and engagement, ensuring strong first impressions and repeat interest. Gathered real-time feedback from customers during events to improve messaging and positioning.

Client Account Support and Online Sales at Logistics Company

January 1, 2024 - Present

Called clients regularly to manage their accounts, resolve queries and keep relationships on track. Developed a confident telephone manner and the ability to handle concerns professionally under pressure.

Marketing Intern at MOSS inc UK

September 1, 2024 - September 14, 2024

Print and banner company

Children and Youth Volunteer at C3 Church Cambridge

January 1, 2022 - December 31, 2024

Managed weekly sessions for around 30 children across ages 2 to 15, keeping groups engaged, safe and happy for hours at a time. Communicated regularly with parents and carers, building trust through consistency and care.