I've worked in a creative environment for over 20 years with experience in many industries including retail, education, broadcast television, agencies, and theater. Working in so many different types of industries has allowed me to be a team player with a variety of different people and to become a flexible leader who is always up for a variety of challenges. I thrive on collaborating across departments and vendors to deliver strong visual communications and measurable campaigns. My hands-on experience in design, photography, CGI, production planning, and content management helps bridge the gap between creative and operational teams, delivering polished work on time and within budget.

Sheryl Gold

I've worked in a creative environment for over 20 years with experience in many industries including retail, education, broadcast television, agencies, and theater. Working in so many different types of industries has allowed me to be a team player with a variety of different people and to become a flexible leader who is always up for a variety of challenges. I thrive on collaborating across departments and vendors to deliver strong visual communications and measurable campaigns. My hands-on experience in design, photography, CGI, production planning, and content management helps bridge the gap between creative and operational teams, delivering polished work on time and within budget.

Available to hire

I’ve worked in a creative environment for over 20 years with experience in many industries including retail, education, broadcast television, agencies, and theater. Working in so many different types of industries has allowed me to be a team player with a variety of different people and to become a flexible leader who is always up for a variety of challenges.

I thrive on collaborating across departments and vendors to deliver strong visual communications and measurable campaigns. My hands-on experience in design, photography, CGI, production planning, and content management helps bridge the gap between creative and operational teams, delivering polished work on time and within budget.

See more

Language

English
Fluent

Work Experience

Freelance Graphic/Web Designer at Self-employed / Freelance
January 1, 2005 - Present
Created logos and print material; designed, created and managed websites and web graphics; assisted photo shoots and edited photos; provided remote design services for clients in Syracuse, NY, Charlotte, NC and beyond.
Photo Producer at Lowe’s
January 1, 2013 - December 31, 2023
Project managed CGI and photography projects for social media, direct mail, online content, digital advertising, and broadcast. Maintained relationships with internal partners (Art Directors, Marketing, Trends, Private Brands, Merchandising) as well as external vendors and studios. Updated and created processes to improve workflow. Delegated tasks and monitored workflows for Specialists. Co-captained a Heroes project to renovate 5 children’s apartments.
Advertising Content Management Specialist at Ettain Group (Contractor at Lowe’s)
January 1, 2011 - December 31, 2013
Managed the creation, lifecycle and quality standards for Lowe’s photography. Planned, ordered, scheduled and oversaw photography projects. Maintained a relationship between Marketing, Creative, Merchandising, Photo Studios, and Product Vendors.
Web/E-Communications Manager at Blumenthal Performing Arts Center
January 1, 2007 - January 1, 2009
Managed three websites, designed web graphics and created emails. Trained others on how to use the content management system. Created HTML emails that reached over 100,000 patrons.
Graphic Designer at Blumenthal Performing Arts Center
January 1, 2006 - January 1, 2007
Designed print ads, brochures, posters, logos, web graphics and email graphics.
Graphic Artist at News 10 Now (Time Warner Cable)
January 1, 2003 - December 31, 2005
Designed TV graphics and animations, print projects, logos and web graphics. Assisted in the launch of the station by organizing and developing templates for television graphics. Recognized for designing and illustrating the “Weather on the 10’s” Activity Book and received a Time Warner Cable TQS Nomination for spring 2005.
Graphic Designer at WSTM-TV3 (NBC; Raycom Broadcasting)
January 1, 2001 - December 31, 2003
Designed television graphics. Created print ads, banners and posters. Took professional portraits of on-air talent. Created banners and posters for the NY State Fair. Collaborated with Syracuse businesses to make ads for the Yellow Pages.
Graphic Artist at WTVH-TV5 (CBS; Granite Broadcasting)
January 1, 2001 - December 31, 2001
Temporarily took the place of the Art Director. Managed the entire station look. Created television graphics and animations. Designed print signs, ads and billboards. Created new animated opens for special segments. Designed billboards and maps for the 2001 and 2002 $5-Million Ultimate Fishing Challenge.

Education

Graduate Certificate in Art Education – Concentration in Photography at University of North Carolina at Charlotte
January 1, 2010 - January 1, 2011
Bachelor of Arts in Broadcasting Mass Communications and Studio Art at Oswego State University of NY
January 1, 1997 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet