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I am an internationally published author (Oliver-Heber Books, USA) and a seasoned digital operator with a 13-year track record in e-commerce brand management. I offer a unique 'full-stack' creative perspective: bridging the gap between high-level narrative strategy and operational execution. My expertise lies in crafting human-centric content, managing digital retail workflows, and designing cohesive brand identities. Whether I am refining AI-assisted outputs for accuracy and voice, or managing email marketing campaigns, I approach every project with the precision of a published author and the reliability of a long-term business owner.…I am an internationally published author (Oliver-Heber Books, USA) and a seasoned digital operator with a 13-year track record in e-commerce brand management. I offer a unique 'full-stack' creative perspective: bridging the gap between high-level narrative strategy and operational execution. My expertise lies in crafting human-centric content, managing digital retail workflows, and designing cohesive brand identities. Whether I am refining AI-assisted outputs for accuracy and voice, or managing email marketing campaigns, I approach every project with the precision of a published author and the reliability of a long-term business owner.

Shannon Hart

Brand Strategist, Content Strategist, Writer, +2

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I am an internationally published author (Oliver-Heber Books, USA) and a seasoned digital operator with a 13-year track record in e-commerce brand management. I offer a unique 'full-stack' creative perspective: bridging the gap between high-level narrative strategy and operational execution. My expertise lies in crafting human-centric content, managing digital retail workflows, and designing cohesive brand identities. Whether I am refining AI-assisted outputs for accuracy and voice, or managing email marketing campaigns, I approach every project with the precision of a published author and the reliability of a long-term business owner.…I am an internationally published author (Oliver-Heber Books, USA) and a seasoned digital operator with a 13-year track record in e-commerce brand management. I offer a unique 'full-stack' creative perspective: bridging the gap between high-level narrative strategy and operational execution. My expertise lies in crafting human-centric content, managing digital retail workflows, and designing cohesive brand identities. Whether I am refining AI-assisted outputs for accuracy and voice, or managing email marketing campaigns, I approach every project with the precision of a published author and the reliability of a long-term business owner.

Available to hire

I am an internationally published author (Oliver-Heber Books, USA) and a seasoned digital operator with a 13-year track record in e-commerce brand management.

I offer a unique ‘full-stack’ creative perspective: bridging the gap between high-level narrative strategy and operational execution. My expertise lies in crafting human-centric content, managing digital retail workflows, and designing cohesive brand identities. Whether I am refining AI-assisted outputs for accuracy and voice, or managing email marketing campaigns, I approach every project with the precision of a published author and the reliability of a long-term business owner.

Skills

Copywriting

Email Marketing

Branding

Editorial Illustration

Experience Level

Copywriting

Expert

Email Marketing

Expert

Branding

Expert

Editorial Illustration

Expert

Language

English

Fluent

Work Experience

Self-Employed / Independent Contractor

January 1, 2025 - Present

Project Lifecycle Management: Successfully managed the end-to-end production of two commercial manuscripts for the North American market, coordinating with US-based editors and design teams to meet rigorous publication schedules. Structural & Developmental Editing: Analyzed and refined 150,000+ words, ensuring narrative cohesion, tonal consistency, and logical flow across high-stakes content. Quality Assurance (QA): Performed exhaustive fact-checking and proofreading to ensure 100% adherence to editorial standards and target audience requirements. Market Positioning: Conducted competitive market analysis to develop metadata, blurbs, and hooks that maximized product discoverability and audience engagement. Stakeholder Collaboration: Successfully communicated with international editorial stakeholders, incorporating professional feedback into final product iterations under tight deadlines.

Digital Operations & Content Manager at After Hours Boutique

January 1, 2013 - Present

Managed end-to-end digital operations for a successful online boutique (Shopify): product updates, inventory management, bi-weekly email newsletters to 2,000+ customers, brand voice consistency, and analytics-driven content strategies. Led creative direction across web, product presentation, and email marketing; analyzed engagement metrics to drive 120% brand growth over 13 years; orchestrated integrated print and digital campaigns.