David Holtzer
Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery.
About
Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms.
I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.
- 13 years' experience
- Joined February 2026
Skills· 12
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Gaming
- Professional Services
- Media & Entertainment
- Financial Services
- Consumer Goods
- Retail
- Wholesale & Distribution
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Work experience· 10 roles
Appointed in 2025 to lead Eptura’s AI Search Visibility taskforce and AI discovery strategy; established the brand as the #1 most cited workplace technology brand across AI platforms (23% of category-wide AI mentions) and achieved tied #1 branded AI share of voice with favorable sentiment. Owned strategy and execution including AI KPIs, entity/schema modeling, AI-optimized pillar and glossary architecture, and cross-functional coordination across Content, Product, Web, and SEO. Drove a 1,120% increase in blog traffic and 803% growth in active users; grew organic sessions 17.84% YoY despite heritage site migrations; increased engaged organic sessions 15.72% YoY; improved engagement time by 10.46% YoY. Optimized flagship content to generate 221,000+ organic views and 6M+ tracked user events. Built weekly SEO and AI visibility reports and integrated GEO/AEO into content operations for future-proof performance.
Led Eptura’s AI Search Visibility taskforce and AI discovery strategy; established the brand as the #1 most cited workplace technology brand across AI platforms (23% of category mentions); achieved tied #1 branded AI share of voice with strong favorable sentiment; drove AI visibility across ChatGPT, Gemini, Perplexity; owned strategy and execution including AI KPIs, entity/schema modeling, and pillar/glossary architecture; built weekly SEO and AI visibility reporting; integrated GEO and AI readiness into content operations; drove 1,120% blog traffic growth and 803% growth in active users; grew organic sessions 17.84% YoY; increased engaged organic sessions 15.72% YoY; improved engagement time by 10.46% YoY; generated 221,000+ organic views and 6M+ tracked events.
Designed and executed SEO roadmaps that materially improved organic traffic and lead volume; managed Google Ads campaigns achieving ROAS improvements through ongoing optimizations. Owned all aspects of technical SEO, content optimization, and performance analytics using GA4 and SEMrush; led the formation of a high-performing internal SEO team and supported a multi-channel campaign approach.
Education
Certifications and awards· 20
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