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Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms. I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.…Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms. I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.

David Holtzer

AI Strategy Consultant, SEO Expert, Digital Marketer, +4

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Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms. I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.…Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms. I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.

Available to hire

Hi, I’m David Holtzer, an AI & SEO strategy leader focused on delivering large-scale organic growth, high-quality engagement, and AI-driven discovery. I blend deep technical SEO with GEO, LLM visibility, and entity-first content architecture to boost discoverability across Google Search, SGE, ChatGPT, Gemini, Claude, and Perplexity. I’ve built and scaled AI-enabled discovery as a long-term competitive advantage for enterprise brands. In short, I turn complex SEO and AI concepts into measurable, sustainable growth for digital platforms.

I have a proven track record of expanding organic acquisition while improving user engagement, executing complex migrations, and establishing AI-driven discovery as a durable differentiator. My approach combines strategy, architecture, and cross-functional execution to elevate organic performance across SERPs and generative engines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

AI & SEO Strategist at Eptura

April 1, 2022 - February 1, 2026

Led Eptura’s AI Search Visibility taskforce and AI discovery strategy; established the brand as the #1 most cited workplace technology brand across AI platforms (23% of category mentions); achieved tied #1 branded AI share of voice with strong favorable sentiment; drove AI visibility across ChatGPT, Gemini, Perplexity; owned strategy and execution including AI KPIs, entity/schema modeling, and pillar/glossary architecture; built weekly SEO and AI visibility reporting; integrated GEO and AI readiness into content operations; drove 1,120% blog traffic growth and 803% growth in active users; grew organic sessions 17.84% YoY; increased engaged organic sessions 15.72% YoY; improved engagement time by 10.46% YoY; generated 221,000+ organic views and 6M+ tracked events.

Head of SEO & AI Strategy at Hi-Rez Collective

January 1, 2020 - Present

Delivered 300%+ average organic traffic growth for clients through technical SEO, content systems, and AI-ready site architecture; designed and launched 20+ SEO-optimized websites across WordPress and Shopify; increased local lead generation 5× via GBP optimization and reviews; built scalable SEO and analytics frameworks (GA4, SEMrush); partnered with agencies on white-label SEO engagements, driving 60% growth in recurring revenue.

SEO /SEM Performance Manager at Robo Retail

May 1, 2021 - March 1, 2022

Devised and executed SEO roadmaps to materially improve qualified organic traffic and lead volume; managed Google Ads campaigns with elevated ROAS through ongoing optimizations; oversaw all technical SEO, content optimization, and performance metrics using GA4 and SEMrush.

Senior SEO Specialist at High Level Marketing

May 1, 2020 - April 1, 2021

Crafted tailored SEO roadmaps emphasizing technical SEO and robust link-building strategies; conducted thorough site audits and competitive analysis; used Google Analytics, Search Console, and Bing Webmaster Tools to monitor performance and ROI; generated actionable SEO performance reports; collaborated with account teams to align SEO objectives with broader client goals.

SEO Compliance Manager at Outstand

July 1, 2018 - January 1, 2020

Led agency compliance efforts for marketing assets to align with FINRA/IIROC regulations; optimized project workflows, reducing delivery times; coordinated with creative teams to ensure marketing materials were compliant and SEO-friendly; oversaw cross-channel campaigns and built strategic relationships to facilitate campaign execution across North America.

Procurement Analyst at RaceTrac

April 1, 2015 - April 1, 2018

Managed multiple digital marketing procurement projects to support comprehensive SEO and marketing strategies; coordinated with vendors and internal teams to optimize costs and timelines; contributed to cross-functional campaigns and data-driven decision making.

Procurement Administrator at Rands International

September 1, 2014 - April 1, 2015

Managed procurement operations for marketing assets, negotiated vendor contracts, and optimized RFP processes, achieving over $1M in savings in the first year; collaborated with cross-functional teams to ensure digital solutions met SEO practices and user experience standards; supervised project timelines and asset trafficking for multi-channel campaigns; built relationships with stakeholders across North America.

AI Search Visibility & Discovery Leader at Eptura

April 1, 2022 - February 1, 2026

Appointed in 2025 to lead Eptura’s AI Search Visibility taskforce and AI discovery strategy; established the brand as the #1 most cited workplace technology brand across AI platforms (23% of category-wide AI mentions) and achieved tied #1 branded AI share of voice with favorable sentiment. Owned strategy and execution including AI KPIs, entity/schema modeling, AI-optimized pillar and glossary architecture, and cross-functional coordination across Content, Product, Web, and SEO. Drove a 1,120% increase in blog traffic and 803% growth in active users; grew organic sessions 17.84% YoY despite heritage site migrations; increased engaged organic sessions 15.72% YoY; improved engagement time by 10.46% YoY. Optimized flagship content to generate 221,000+ organic views and 6M+ tracked user events. Built weekly SEO and AI visibility reports and integrated GEO/AEO into content operations for future-proof performance.

SEO / SEM Performance Manager at Robo Retail

May 1, 2021 - March 1, 2022

Designed and executed SEO roadmaps that materially improved organic traffic and lead volume; managed Google Ads campaigns achieving ROAS improvements through ongoing optimizations. Owned all aspects of technical SEO, content optimization, and performance analytics using GA4 and SEMrush; led the formation of a high-performing internal SEO team and supported a multi-channel campaign approach.

Pricing and Project Manager at Manning Brothers Food Equipment Co.

September 1, 2012 - April 1, 2015

Overtook bidding and procurement activities for 50+ equipment projects, optimizing costs and pricing strategies; managed RFI/RFP submissions, ensuring timely, high-quality responses. Used analytical tools to support cost forecasts and procurement initiatives; collaborated with cross-functional teams to ensure digital solutions met SEO practice standards and user experience expectations; drove social media campaigns to improve brand messaging.