I am passionate about digital marketing with experience in managing social media, creating and optimizing online ad campaigns, and crafting engaging content. I love leveraging creativity to develop content and designs that exceed clients' expectations. I'm eager to deepen my marketing knowledge and acquire new skills across different fields. With a solid background in marketing communications and practical experience handling social media, ads, and website management, I enjoy analyzing performance metrics to optimize marketing strategies. I look forward to continuing to grow and contribute effectively in the marketing sector.

Susana Genebra

I am passionate about digital marketing with experience in managing social media, creating and optimizing online ad campaigns, and crafting engaging content. I love leveraging creativity to develop content and designs that exceed clients' expectations. I'm eager to deepen my marketing knowledge and acquire new skills across different fields. With a solid background in marketing communications and practical experience handling social media, ads, and website management, I enjoy analyzing performance metrics to optimize marketing strategies. I look forward to continuing to grow and contribute effectively in the marketing sector.

Available to hire

I am passionate about digital marketing with experience in managing social media, creating and optimizing online ad campaigns, and crafting engaging content. I love leveraging creativity to develop content and designs that exceed clients’ expectations. I’m eager to deepen my marketing knowledge and acquire new skills across different fields.

With a solid background in marketing communications and practical experience handling social media, ads, and website management, I enjoy analyzing performance metrics to optimize marketing strategies. I look forward to continuing to grow and contribute effectively in the marketing sector.

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Language

English
Advanced
Spanish; Castilian
Advanced
German
Beginner
French
Beginner
Portuguese
Fluent

Work Experience

Advertising and Marketing Specialist at BE-FIT Gyms
March 5, 2025 - June 2, 2025
Managed marketing and communication for Be-Fit Gyms including social media management and content creation, message and comment responses, online campaign creation and monitoring on MetaAds, website updates, and landing page creation to generate leads for new gyms.
Freelancer in Digital Marketing at Freelancer
December 1, 2023 - Present
Responsibilities include strategy development for social media management, content planning, creation and scheduling, performance analysis, online campaign setup and monitoring for Meta Ads and Google Ads, results analysis, optimization, and copywriting for website blogs including SEO strategy.
Marketing department at TUBOFURO, S.A.
October 10, 2018 - November 17, 2023
Handled marketing and communication activities for Tubofuro, Lisotel Hotel & Spa, and Captágua. Duties included trade fair preparation and representation, social media management, digital content creation, promotional material development and update, booking platform management for hotel business, event organization, complaints management, content translation, and website management using WordPress.
Marketing at PLÁSTICOS FUTURA
December 4, 2017 - July 13, 2018
Managed company promotion through public relations and marketing, planned marketing strategy and communication, social media management, analyzed online store results, and provided website translation and sales department support.
Marketing and Sales Department at AC PARTNERS / AC PLAST
March 1, 2016 - November 17, 2017
Promoted company via public relations and marketing, prospected and acquired customers, managed customer database, supported sales department, updated and translated website content, and handled representation in international trade fairs.
Customer care assistant at VERTENTE HUMANA / PT COMUNICAÇÕES
May 7, 2012 - September 17, 2012
Performed telemarketing duties presenting MEO products, processed bookings, followed up on sales procedures, and supported service installation and post-installation activities.

Education

Master Degree at Escola Superior de Educação de Coimbra – IPC (Superior School of Education – Polytechnic Institute of Coimbra)
September 17, 2012 - July 30, 2015
First Degree at Faculdade de Letras da Universidade de Coimbra (Faculty of Letters - Coimbra University)
September 1, 2008 - September 30, 2011

Qualifications

Trainer (CCP)
January 1, 2011 - December 31, 2011

Industry Experience

Professional Services, Travel & Hospitality, Consumer Goods, Retail, Media & Entertainment, Manufacturing, Other