Available to hire
I’m a Digital Marketing and Communications Specialist focused on helping brands build authentic connections with their audiences. With experience in digital marketing, social media strategy, and content creation, I develop communications that combine creativity with insight — shaping compelling brand stories grounded in audience understanding and measurable outcomes.
Based in Switzerland, I lead external communications, content production, and social media programs for initiatives in wealth management and social impact, collaborating with partners to drive awareness and community growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
German
Intermediate
Work Experience
Digital Marketing Manager, Wealth Inequality Initiative at Julius Baer Foundation
March 1, 2023 - PresentResponsible for external positioning of the Wealth Inequality Initiative (WII); develops and executes content, campaigns, and events; maintains the WII website; manages social media and KPI reporting; coordinates with partners and projects.
Marketing/ Social Media / Assistant at Suyana Foundation Mundial
March 1, 2022 - December 31, 2022CRM management; storytelling and testimonials; social media expansion; WooCommerce maintenance; chatbot implementation; logistics and sales support for the online shop; affiliate and influencer marketing management.
Junior Marketing Associate – Internship at Asymmetrica Investments
April 1, 2021 - June 30, 2021Planned and implemented marketing and communication projects; supported online marketing concepts; developed digital sales enablement tools; maintained landing pages and customer journey; managed social media and lead data; contributed to digital branding and SEO/SEM.
Digital Relationship Manager at Banco de Credito del Peru
December 1, 2017 - April 1, 2021Advisory services to private clients/high net worth individuals; CRM with Salesforce; email marketing strategy; social media management; complaint/returns handling and transactions; network-building and relationship management.
Claim advisor, Somos BCP executive at Banco de Credito del Peru
January 1, 2011 - November 30, 2017Early-career roles focusing on claims handling, customer relationship management, and banking operations.
Marketing / Social Media / Assistant at Suyana Foundation Mundial
March 1, 2022 - December 1, 2022Manage CRM; craft storytelling/testimonials and upload to online shop and defined social media channels. Assist with social media expansion, content updating and monitoring (Community Manager skills). Update and maintain WooCommerce online shop and chatbot implementation. Support logistics and sales of the online shop and commercial management. Manage affiliate marketing and influencer partnerships.
Digital Relationship Manager at Banco de Credito del Peru (BCP)
December 1, 2017 - April 1, 2021Consulting and advisory services to private clients/high net worth individuals, focused on banking, investments and commerce. CRM specialist (Experience with Salesforce). Emailing strategy. Social media management (Facebook, WhatsApp, etc.). Complaint and returns processing, credit and debit transactions, customer base management. Build profitable relationships and network with customers.
Claim Advisor / Somos BCP Executive at Banco de Credito del Peru (BCP)
January 1, 2011 - November 30, 2017Provided advisory services to private clients in banking and commerce. Involved in CRM-related activities and client service; contributed to relationship building and customer engagement.
Content Writer at Marketing Insider Review
June 1, 2020 - August 1, 2020Collaborated with Marketing Insider Review as a content writer for the Spanish market (June 2020 – August 2020).
Accreditation Employee at Winter Universiade Lucerne
January 1, 2021 - January 31, 2021Accreditation staff for the Winter Universiade Lucerne 2021.
Volunteer at Banco de alimentos de Madrid
January 1, 2019 - December 31, 2020Volunteer supporting food bank initiatives in Madrid (2019–2020).
Volunteer at BCP
January 1, 2011 - December 31, 2019Volunteer engagement and support activities (2011–2019).
Claim Advisor / Somos BCP Executive at Banco de Credito del Peru
January 1, 2011 - November 30, 2017Claim advisory and executive responsibilities within the Somos BCP program; customer service and relationship management.
Education
Master's in international marketing and commercial management at Rey Juan Carlos University
January 1, 2019 - January 1, 2020Minor in design thinking and innovation at Rey Juan Carlos University
January 1, 2019 - January 1, 2020Minor in coaching with NLP at Rey Juan Carlos University
January 1, 2019 - January 1, 2020Master's in international marketing and commercial management at EAE Business School
January 1, 2019 - January 1, 2021Minor in design thinking and innovation at EAE Business School
January 1, 2019 - January 1, 2021Minor in coaching with NLP at EAE Business School
January 1, 2019 - January 1, 2021Bachelor's degree in communication, focus on marketing, public relations and advertising at San Martin de Porres University
January 1, 2008 - January 1, 2016Master’s in international marketing and commercial management at Rey Juan Carlos University
January 1, 2019 - January 1, 2020Master’s in international marketing and commercial management at EAE Business School
January 1, 2019 - January 1, 2021Bachelor’s degree in communication, focus on marketing, public relationship and advertising at San Martin de Porres University
January 1, 2008 - January 1, 2016Master’s in international marketing and commercial management at Rey Juan Carlos University
January 1, 2019 - January 1, 2020Master’s in international marketing and commercial management (Minors: design thinking and innovation; coaching with NLP) at EAE Business School
January 1, 2019 - January 1, 2021Bachelor’s degree in communication at San Martin de Porres University
January 1, 2008 - January 1, 2016Qualifications
Get started with Jira – online non-credit project
January 1, 2025 - March 27, 2026Employee Accreditation, Winter Universiade Lucerne 2021
January 1, 2021 - March 27, 2026Content Writer, Marketing Insider Review
June 1, 2020 - August 1, 2020Digital Marketing and Social Media Diploma
January 1, 2019 - December 31, 2019Winter Universiade Lucerne Accreditation
January 1, 2021 - January 31, 2021Get started with Jira – Coursera Project Network
January 1, 2025 - January 1, 2025Digital Marketing and Social Media Diploma
January 1, 2019 - December 31, 2019Get started with Jira – Coursera project network online non-credit project
January 1, 2025 - March 27, 2026Accreditation, Winter Universiade Lucerne 2021
January 1, 2021 - January 1, 2021Content Writer Collaboration – Marketing Insider Review (Spanish magazine)
June 1, 2020 - August 1, 2020Digital Marketing and Social Media Diploma
January 1, 2019 - January 1, 2019Industry Experience
Financial Services, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet, Education
The Wealth Inequality Initiative (WII) was established in 2021 by the Julius Baer Foundation to contribute to reducing wealth inequality. It is a digital platform designed to raise awareness and drive action on one of the defining challenges of our time. WII brings together experts, key stakeholders, industry leaders, and practitioners to share knowledge and showcase innovative projects. We curate and distribute information, research, resources, and tools that make the complex topic of wealth inequality more accessible and actionable. By adopting a collaborative, multi-stakeholder approach, WII seeks to encourage partnerships that create equal opportunities and more equitable societies.
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Zurich today.