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I’m a highly organised digital marketing professional and freelance digital marketing manager who loves turning ideas into measurable results. With experience across content creation, email campaigns, social media, paid advertising, and website performance, I focus on driving engagement, generating leads, and supporting business growth. I’ve managed marketing data (including HubSpot), coordinated with external partners, and owned reporting against KPIs to inform smarter strategy and continuous improvement. Alongside performance marketing, I also create marketing collateral and social content (using tools like Canva), and I enjoy taking ownership of the details—from campaign execution and optimisation to monitoring traffic, enquiries, and overall user experience.…I’m a highly organised digital marketing professional and freelance digital marketing manager who loves turning ideas into measurable results. With experience across content creation, email campaigns, social media, paid advertising, and website performance, I focus on driving engagement, generating leads, and supporting business growth. I’ve managed marketing data (including HubSpot), coordinated with external partners, and owned reporting against KPIs to inform smarter strategy and continuous improvement. Alongside performance marketing, I also create marketing collateral and social content (using tools like Canva), and I enjoy taking ownership of the details—from campaign execution and optimisation to monitoring traffic, enquiries, and overall user experience.

Sophie Howell

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I’m a highly organised digital marketing professional and freelance digital marketing manager who loves turning ideas into measurable results. With experience across content creation, email campaigns, social media, paid advertising, and website performance, I focus on driving engagement, generating leads, and supporting business growth. I’ve managed marketing data (including HubSpot), coordinated with external partners, and owned reporting against KPIs to inform smarter strategy and continuous improvement. Alongside performance marketing, I also create marketing collateral and social content (using tools like Canva), and I enjoy taking ownership of the details—from campaign execution and optimisation to monitoring traffic, enquiries, and overall user experience.…I’m a highly organised digital marketing professional and freelance digital marketing manager who loves turning ideas into measurable results. With experience across content creation, email campaigns, social media, paid advertising, and website performance, I focus on driving engagement, generating leads, and supporting business growth. I’ve managed marketing data (including HubSpot), coordinated with external partners, and owned reporting against KPIs to inform smarter strategy and continuous improvement. Alongside performance marketing, I also create marketing collateral and social content (using tools like Canva), and I enjoy taking ownership of the details—from campaign execution and optimisation to monitoring traffic, enquiries, and overall user experience.

Available to hire

I’m a highly organised digital marketing professional and freelance digital marketing manager who loves turning ideas into measurable results. With experience across content creation, email campaigns, social media, paid advertising, and website performance, I focus on driving engagement, generating leads, and supporting business growth.

I’ve managed marketing data (including HubSpot), coordinated with external partners, and owned reporting against KPIs to inform smarter strategy and continuous improvement. Alongside performance marketing, I also create marketing collateral and social content (using tools like Canva), and I enjoy taking ownership of the details—from campaign execution and optimisation to monitoring traffic, enquiries, and overall user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Frontline IT Consultancy

October 1, 2024 - June 30, 2026

Managed digital marketing activities across content, email campaigns, social media, and performance analysis to support lead generation and business objectives. Worked with data and reporting to track marketing KPIs and inform optimisation and continuous improvement.

Freelance Digital Marketing Manager

October 1, 2024 - June 30, 2026

Owned end-to-end digital marketing activities including partnership management (main point of contact for external agencies), website content updates (images and blog posts), and marketing data management in HubSpot to ensure accuracy and completeness for effective campaign execution and reporting. Managed paid social advertising campaigns with performance and ROI optimisation. Created, scheduled, and posted high-quality social media content, monitored engagement, responded to enquiries, and enhanced brand visibility. Tracked and analysed website traffic and enquiry performance, feeding insights back to improve user experience and engagement. Monitored marketing KPIs through active campaign analysis, produced detailed performance reports, and identified opportunities for improvement to support strategic decision-making. Planned, executed, and monitored structured email marketing campaigns throughout the year. Created marketing collateral and social content using Canva.

Business Development Manager at Frontline IT Consultancy

March 1, 2022 - October 1, 2024

Led business development activities focused on lead generation through outbound calls to businesses to promote ERP and IT services. Qualified prospects by understanding business requirements and identifying opportunities for SAP Business One and Sage solutions, then passing leads to Business Development Managers for demos and meetings.

BDM (SAP Business One) at VMT

August 1, 2021 - February 28, 2022

Generated SAP Business One leads for the business using a variety of methods and platforms. Joined on a contract basis to support business growth using a consultancy-led approach to sales and marketing, successfully developed a new business pipeline, and provided strategic advice on sales and marketing techniques to support future growth.

Office Administrator at Chapel Interiors

June 1, 2020 - June 1, 2021

Built experience across office and warehouse operations using systems including Peoplevox, ChannelAdvisor, and Shopify. Managed customer enquiries, orders, online marketplace listings, courier issues, and returns in a fast-paced, high-demand environment during COVID-19.

Business Development Manager at Zoek

September 1, 2019 - May 31, 2020

Responsible for cold calling recruitment agencies and direct employers to promote and onboard clients to the job board. Supported sales using LinkedIn promotions and marketing materials including presentations outlining services and offers. Managed existing client accounts, advised on pricing models and budgets, and converted trial users into paying customers.

Business Development Executive at Frontline IT Consultancy

January 1, 2019 - July 31, 2019

Worked within the business development team focused on lead generation via outbound calls to businesses promoting ERP and IT services. Qualified prospects based on business requirements and identified opportunities for SAP Business One and Sage solutions before handing over qualified leads to Business Development Managers for demonstrations and meetings.

Client Account Executive at ME Group

September 1, 2018 - November 30, 2018

Handled potential mis-sold mortgage claims, then transitioned into roles aligned with long-term career goals.

Lead Generator (funeral plans) at Avalon

March 1, 2017 - August 31, 2018

Worked as a lead generator contacting new and existing enquiries to discuss pre-paid funeral plans. Progressed from the dialler team to the web team handling recent enquiries and delivering timely follow-ups.

Food and Beverage Assistant at Hollin Hall Hotel

October 1, 2015 - March 31, 2017

Started as a food and beverage assistant taking on a variety of roles from behind-the-bar work through to waiting and set-up responsibilities. Supported business meetings and events by setting up function rooms for gatherings and weddings, and handled role progression to web-related responsibilities and follow-up enquiries before moving on due to misalignment with long-term career goals.

Lead Generator (self-employed) at A salon (self-employed)

January 1, 2015 - January 1, 2017

Generated own client base by designing marketing materials and managing business social media pages. Managed purchasing, stock, and equipment, grew a loyal client base, and later specialised in bridal hair through industry connections.

Care Assistant at Ablewell Care

September 1, 2014 - September 30, 2015

Provided care for clients across Bollington, supporting individuals registered with Ablewell Care. Left due to business changes that reduced the availability of consistent shifts.