Digital Marketing Officer at Hua Neng Group

Participated in multi-department rotations across production, budget, management, safety and quality, materials, and marketing. Created short videos and scripts for new media; planned and wrote content for the company's WeChat official account, publishing 50 promotional articles. Planned major festival activities; coordinated with other departments to ensure smooth execution. Collected and analyzed campaign data (views, likes, comments, retweets) to optimize content quality, increasing follower growth by 15%. Led content creation and execution for campaigns, improving official account fan count by 5,000 and readers by 30%.

Marketing Intern at Charter Accounting Group

Developed innovative social media campaigns targeting high-profile clients; generated over 100 potential customers, with 17 deals signed. Engaged with senior executives on proposals; collaborated with marketing managers to create campaigns; provided financial consultations and plans; participated in team meetings and action tracking.

Marketing Communications Intern at Sina Finance

Assisted with writing and copyediting press releases and news articles (10 published). Provided event planning logistics; contributed to video shoots and offered creative suggestions; assisted with the 2019 conference; created social media campaigns to promote events.

Self-employed Personal Shopper at Self-employed

Managed over 1,000 customers via social media, achieving average monthly sales of around $20k. Provided expert advice on fashion trends, outfitting, and product information; resolved order and billing discrepancies; organized and managed multiple sales promotion campaigns; conducted market research to target Australian health/skincare products and luxury goods.