I am Parker Shea Farley, a results driven well versed business professional with eight years of experience in logistics, sales leadership, and operations, paired with a strong entrepreneurial and creative background. I’m the founder of Sheabyrd Design Lab, where I blend creativity with execution to deliver custom headwear and brand experiences for athletes, teams, events, and everyday life. Beyond business, I’m a natural storyteller with a strong on-air presence and a deep, engaging voice well suited for radio and audio content. I enjoy connecting with audiences through authentic conversation, compelling narratives, and content that feels both relatable and intentional. Whether live or recorded, I focus on clarity, tone, and delivery to keep listeners engaged. I oversee projects end to end from design and production to client collaboration while building brand presence through social media, digital marketing, and storytelling across platforms. I thrive in fast-paced, high-pressure environments, lead cross-functional teams, and balance multiple priorities with confidence. My work has earned recognition including Trainee of the Year (2017), Broker of the Year (2021), and President’s Club Honors in 2021 and 2022. I bring a customer-focused mindset, strategic thinking, and hands-on experience in operations, marketing, and brand development, along with a strong voice and passion for storytelling, to every role I take on.

Parker Shea Farley

I am Parker Shea Farley, a results driven well versed business professional with eight years of experience in logistics, sales leadership, and operations, paired with a strong entrepreneurial and creative background. I’m the founder of Sheabyrd Design Lab, where I blend creativity with execution to deliver custom headwear and brand experiences for athletes, teams, events, and everyday life. Beyond business, I’m a natural storyteller with a strong on-air presence and a deep, engaging voice well suited for radio and audio content. I enjoy connecting with audiences through authentic conversation, compelling narratives, and content that feels both relatable and intentional. Whether live or recorded, I focus on clarity, tone, and delivery to keep listeners engaged. I oversee projects end to end from design and production to client collaboration while building brand presence through social media, digital marketing, and storytelling across platforms. I thrive in fast-paced, high-pressure environments, lead cross-functional teams, and balance multiple priorities with confidence. My work has earned recognition including Trainee of the Year (2017), Broker of the Year (2021), and President’s Club Honors in 2021 and 2022. I bring a customer-focused mindset, strategic thinking, and hands-on experience in operations, marketing, and brand development, along with a strong voice and passion for storytelling, to every role I take on.

Available to hire

I am Parker Shea Farley, a results driven well versed business professional with eight years of experience in logistics, sales leadership, and operations, paired with a strong entrepreneurial and creative background. I’m the founder of Sheabyrd Design Lab, where I blend creativity with execution to deliver custom headwear and brand experiences for athletes, teams, events, and everyday life.

Beyond business, I’m a natural storyteller with a strong on-air presence and a deep, engaging voice well suited for radio and audio content. I enjoy connecting with audiences through authentic conversation, compelling narratives, and content that feels both relatable and intentional. Whether live or recorded, I focus on clarity, tone, and delivery to keep listeners engaged.

I oversee projects end to end from design and production to client collaboration while building brand presence through social media, digital marketing, and storytelling across platforms. I thrive in fast-paced, high-pressure environments, lead cross-functional teams, and balance multiple priorities with confidence.

My work has earned recognition including Trainee of the Year (2017), Broker of the Year (2021), and President’s Club Honors in 2021 and 2022. I bring a customer-focused mindset, strategic thinking, and hands-on experience in operations, marketing, and brand development, along with a strong voice and passion for storytelling, to every role I take on.

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Language

English
Fluent

Work Experience

Founder at Sheabyrd Design Lab
January 1, 2025 - Present
Founded and operate a creative lifestyle and apparel brand specializing in custom designed hats for athletes, teams, events, and everyday lifestyle wear. Design and produce custom headwear for individual clients, athletes, brands, and special life events including tournaments, fundraisers, memorials, and celebrations. Manage end to end business operations including product design, sourcing, vendor coordination, pricing, marketing, and fulfillment. Collaborate directly with clients to bring concept to product designs to life while maintaining brand consistency and quality. Build brand presence through social media, digital marketing, and community-driven storytelling.
Logistics Account Executive at Total Quality Logistics (TQL)
January 1, 2017 - January 1, 2024
Managed high-volume logistics accounts while developing long-term client relationships. Negotiated rates, coordinated shipments, and ensured on-time delivery across multiple markets. Mentored new team members and contributed to team performance, training, and culture. Consistently exceeded performance metrics in a competitive, sales-driven environment. Recognitions include LAET of the Year (2017), Most Improved Broker (2020), Broker of the Year (2021), and President’s Club Honors (2021 & 2022).

Education

Bachelor of Business Administration (BBA), General Business at Sam Houston State University
January 1, 2012 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Transportation & Logistics, Retail, Manufacturing, Professional Services