SH

Transitioned with Aquariux’s internal marketing team into Centience as it expanded into a full-service marketing and data science agency, broadening responsibilities from product UI/UX into cross-functional digital, creative, and project delivery.

Translated stakeholder requirements into actionable briefs for digital, website, and creative initiatives, aligning technical and non-technical teams before execution. Managed concurrent initiatives across multiple business entities by prioritising work and coordinating stakeholders, external vendors, dependencies, and delivery timelines. Led website transformation by refining information architecture and content hierarchy around two service pillars while coordinating content, design, and development through implementation. Led Ark Stack website creative direction (visual concept, typography, and colour palette) using competitor research, industry visual analysis, and audience-focused stakeholder discussions. Guided a designer through iterative homepage layout references and reviews to secure approval for visual consistency and clearer service presentation.

Evaluated Figma alongside Zeplin and Adobe XD and secured stakeholder approval for adopting Figma to support real-time collaboration, centralised feedback, and streamlined developer handoff (still used by the UX/UI team). Translated functional requirements and user stories into Entity Reporting workflows, structuring entity overviews, performance trends, and vendor breakdowns to support internal decision-makers.