I am an accomplished Senior Digital Marketing Manager with over 14 years of experience in crafting and executing comprehensive digital marketing strategies. I specialize in SEO, SEM, SMM, SMO, and Email Marketing, with a strong track record of driving business growth and maximizing ROI. I thrive in leading cross-functional teams and managing large-scale campaigns that align closely with business goals. I am passionate about data-driven marketing and have a proven history of building digital marketing departments from the ground up, especially in startup environments. Collaborating closely with sales and product teams, I focus on increasing online presence and optimizing marketing processes to significantly improve key performance metrics.

Deepak Shukla

I am an accomplished Senior Digital Marketing Manager with over 14 years of experience in crafting and executing comprehensive digital marketing strategies. I specialize in SEO, SEM, SMM, SMO, and Email Marketing, with a strong track record of driving business growth and maximizing ROI. I thrive in leading cross-functional teams and managing large-scale campaigns that align closely with business goals. I am passionate about data-driven marketing and have a proven history of building digital marketing departments from the ground up, especially in startup environments. Collaborating closely with sales and product teams, I focus on increasing online presence and optimizing marketing processes to significantly improve key performance metrics.

Available to hire

I am an accomplished Senior Digital Marketing Manager with over 14 years of experience in crafting and executing comprehensive digital marketing strategies. I specialize in SEO, SEM, SMM, SMO, and Email Marketing, with a strong track record of driving business growth and maximizing ROI. I thrive in leading cross-functional teams and managing large-scale campaigns that align closely with business goals.

I am passionate about data-driven marketing and have a proven history of building digital marketing departments from the ground up, especially in startup environments. Collaborating closely with sales and product teams, I focus on increasing online presence and optimizing marketing processes to significantly improve key performance metrics.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Senior Manager – Digital Marketing at OurBus Inc.
August 1, 2018 - Present
Established and led a team of 10 digital marketing professionals, managing SEO, SEM, SMM, SMO, and email marketing campaigns. Increased organic traffic by 45% and online sales by 30% through effective digital marketing strategies. Managed a marketing budget of $1.5M+ and optimized spend across channels, resulting in improved ROI. Achieved a 40% reduction in cost-per-acquisition (CPA) and a 25% increase in conversion rates through well-executed SEM campaigns. Led successful remarketing, app download, and push notification campaigns, significantly improving customer retention and brand recognition. Increased website organic traffic by 125% and revenue from organic traffic by 175% through advanced SEO techniques. Reduced website bounce rate from 65% to 31% by optimizing user experience and content.
Deputy Manager – Digital Marketing at Trip Brands Technology
July 31, 2018 - July 13, 2025
Led a team of 17, managing all digital marketing channels (SEO, SEM, SMO, PPC, email marketing). Optimized PPC campaigns, increasing leads from 0 to 6,000 while reducing underperforming ads. Launched successful email marketing campaigns that significantly expanded customer reach. Managed website redesign projects, ensuring quality and timely delivery, while enhancing SEO performance.
Assistant Manager – Digital Marketing at Riya Travel & Tours
December 31, 2017 - July 13, 2025
Launched Riya Travel’s digital presence for the first time, growing social media following and improving PPC lead generation. Implemented successful display campaigns in regional languages, engaging Non-Resident Indians in the U.S. and Canada. Coordinated with media outlets for brand promotions, generating market-leading campaigns such as late-night discount offers.
SEO Executive at Bright Sun Travel
December 31, 2011 - July 13, 2025
Developed SEO-friendly content and managed website optimization, contributing to a significant increase in customer engagement and sales. Analyzed consumer behavior using Google Analytics to refine product offerings and enhance website performance.
Senior Manager – Digital Marketing at OurBus Inc.
August 1, 2018 - Present
Established and led a team of 10 digital marketing professionals, managing SEO, SEM, SMM, SMO, and email marketing campaigns. Increased organic traffic by 45% and online sales by 30% through effective digital marketing strategies. Managed a marketing budget of over $1.5M and optimized spend across channels, improving ROI. Achieved a 40% reduction in cost-per-acquisition and a 25% increase in conversion rates through well-executed SEM campaigns. Led remarketing, app download, and push notification campaigns to improve customer retention and brand recognition. Increased website traffic by 125% and revenue from organic traffic by 175% via advanced SEO techniques. Reduced website bounce rate from 65% to 31% by optimizing user experience and content.
Deputy Manager – Digital Marketing at Trip Brands Technology
July 31, 2018 - July 13, 2025
Led a team of 17, overseeing all digital marketing channels including SEO, SEM, SMO, PPC, and email marketing. Optimized PPC campaigns, driving leads from zero to 6,000 while pruning underperforming ads. Launched successful email marketing campaigns that significantly expanded customer reach. Managed website redesign projects ensuring quality, timely delivery, and enhanced SEO performance.
Assistant Manager – Digital Marketing at Riya Travel & Tours
December 31, 2017 - July 13, 2025
Launched Riya Travel’s digital presence for the first time, growing social media following and improving PPC lead generation. Implemented display campaigns in regional languages to engage Non-Resident Indians in the U.S. and Canada. Coordinated with media outlets for brand promotions, generating market-leading campaigns such as late-night discount offers.
SEO Executive at Bright Sun Travel
December 31, 2011 - July 13, 2025
Developed SEO-friendly content and managed website optimization, contributing to a significant increase in customer engagement and sales. Analyzed consumer behavior using Google Analytics to refine product offerings and enhance website performance.

Education

Bachelor of Science at Kanpur University, UP
January 1, 2005 - December 31, 2005
PG Diploma in Computer Applications at Kanpur University, UP
January 1, 2008 - December 31, 2008
Bachelor of Science at Kanpur University, UP
January 1, 2002 - December 31, 2005
PG Diploma in Computer Applications at Kanpur University, UP
January 1, 2006 - December 31, 2008

Qualifications

Executive Program in Digital & Social Media Marketing Strategy
January 1, 2017 - December 31, 2017
Certificate in Digital Marketing
January 1, 2014 - December 31, 2014
Executive Program in Digital & Social Media Marketing Strategy
January 1, 2017 - December 31, 2017
Certificate in Digital Marketing
January 1, 2014 - December 31, 2014

Industry Experience

Travel & Hospitality, Transportation & Logistics, Software & Internet, Retail, Media & Entertainment