Founding Head of Marketing at Wendy’s Hamburgers ANZ

Founding Head of Marketing for Wendy’s Australia & New Zealand. Reported to the CEO as part of the Australian leadership team, accountable for brand strategy, marketing, and innovation across market entry and first-year operations. Built the marketing function from the ground up; led national strategy, creative, PR, and digital to introduce Wendy’s to a new audience. Launched in Australia with brand positioning, go-to-market strategy, and a national communications rollout delivering 320M+ earned media impressions and 40% above forecast sales in the first 8 weeks. Managed multi-million-dollar marketing and production budgets with full ROI accountability. Built an end-to-end marketing function across brand, innovation, PR, digital and creative, hiring key talent and establishing operational frameworks. Partnered with cross-functional teams to align marketing with business targets (foot traffic, average transaction value, and same-store sales). Directed menu innovation, pricing and pa

Head of Marketing (Founding Marketing Lead) at Wendy’s ANZ

Appointed as founding Head of Marketing to define and lead the end-to-end market entry and brand growth strategy for Wendy’s in Australia and New Zealand. Executive partner to the CEO and leadership team, accountable for brand strategy, innovation and commercial growth across launch and first-year operations. Built the marketing function from the ground up and led national strategy across brand, creative, PR and digital to introduce one of the world’s most recognised QSR brands to a new audience. Defined the end-to-end market entry and brand growth strategy for Wendy’s launch into Australia and New Zealand, partnering directly with the CEO and executive leadership team. Developed Wendy’s brand framework, establishing the long-term positioning, creative platform and communication architecture for the region. Delivered a go-to-market strategy that achieved 320M+ earned media impressions and 40% sales uplift above forecast in the first eight weeks. Built the commercial and brand l

Senior Marketing Lead at Zambrero

Reported directly to the CEO for the first 12 months, then to the CMO, acting as the senior marketing lead during a leadership transition. Directed integrated campaigns across digital, PR, influencer, and in-restaurant activations to strengthen brand relevance in a competitive QSR market. Negotiated and executed high-profile sponsorships including the NRL and Cronulla Sharks, driving national visibility and community engagement. Led a team of 6 and managed multiple national agency partners across creative, PR, and media. Balanced creative storytelling with commercial outcomes, delivering brand awareness growth and double-digit sales uplift across 200+ restaurants.

Senior Brand & Growth Lead at Zambrero

Acted as senior brand and growth lead during a leadership transition, partnering directly with the CEO and CMO to stabilise and evolve brand strategy. Defined integrated brand and campaign strategy to strengthen relevance in a highly competitive QSR category. Led sponsorship strategy (NRL, Cronulla Sharks) as a deliberate brand and community growth lever, not just awareness. Delivered sustained brand awareness growth and double-digit sales uplift across 200+ restaurants, balancing purpose-led storytelling with commercial outcomes.

Senior Account Manager (Contract) at Lionize

Managed FMCG clients including Beyond Meat, Nestlé and CuisinArt, delivering integrated communications strategies and account growth.

Senior Account Manager at Lionize (Contract)

Managed FMCG clients including Beyond Meat, Nestlé and CuisinArt, delivering integrated comms strategies and account growth.

Senior Account Manager at Apparent Communications

Led integrated campaigns for global clients LinkedIn and Google, driving B2B demand generation and brand growth across ANZ.

Account Manager at Saatchi & Saatchi

Directed healthcare campaigns for Mylan, Telstra Health and iNova Pharmaceuticals, ensuring strategic and creative alignment with regulatory standards.