Steve Morel

Developed creative concepts and design proposals aligned with Louboutin's aesthetics; produced sketches, visual renderings, moodboards, and material selections. Collaborated remotely with internal creative teams; conducted trend research and delivered technical files and overlays for prototypes; ensured compliance with project timelines and luxury market expectations.

Founded and led SMO Paris, positioned in the luxury sector. Opened flagship store on Rue Saint-Honoré and multiple international points of sale. Directed overall creative vision for men's ready-to-wear and accessories, including moodboards and architectural concepts. Defined brand visual identity, led marketing, merchandising, and digital strategies. Supervised all creative projects, including fashion and architectural initiatives; managed ateliers, product development, e-commerce, and photo shoots. Conducted international trend research and participated in trade shows; coordinated collection launches with ateliers.

Delivered an exceptional luxury retail experience at Prada's flagship store in Europe, serving international, high-net-worth clients. Drove sales through in-depth product knowledge, styling guidance, and personalized clienteling across men's and women's ready-to-wear and accessories. Built advanced clienteling strategies for VIP clients, cross-sold across categories, and strengthened client loyalty. Managed inventory, visual merchandising, and product presentation to sustain Prada’s luxury standards and optimize visibility. Monitored KPI targets, conversion rates, and average basket; conducted performance analysis and led regular team briefings to improve results.