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I build and elevate brands through creative direction, retail experience, and product strategy. With over 15 years of experience and an international background (Paris, Tokyo, New York), I bring a global vision combining fashion, architecture, and client experience.…

Steve Morel

Creative Director, Art Director, Designer, +2

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I build and elevate brands through creative direction, retail experience, and product strategy. With over 15 years of experience and an international background (Paris, Tokyo, New York), I bring a global vision combining fashion, architecture, and client experience.…

Available to hire

I build and elevate brands through creative direction, retail experience, and product strategy. With over 15 years of experience and an international background (Paris, Tokyo, New York), I bring a global vision combining fashion, architecture, and client experience.

Skills

Fashion Design

Brand Identity

Product Design

Experience Level

Fashion Design

Expert

Brand Identity

Expert

Product Design

Expert

Language

French

Fluent

English

Advanced

Work Experience

Creative Director at Christian Louboutin (Footwear) - Freelance

January 1, 2023 - January 1, 2025

Developed creative concepts and design proposals aligned with Louboutin's aesthetics; produced sketches, visual renderings, moodboards, and material selections. Collaborated remotely with internal creative teams; conducted trend research and delivered technical files and overlays for prototypes; ensured compliance with project timelines and luxury market expectations.

Creative Director / Founder at SMO Paris

January 1, 2016 - January 1, 2023

Founded and led SMO Paris, positioned in the luxury sector. Opened flagship store on Rue Saint-Honoré and multiple international points of sale. Directed overall creative vision for men's ready-to-wear and accessories, including moodboards and architectural concepts. Defined brand visual identity, led marketing, merchandising, and digital strategies. Supervised all creative projects, including fashion and architectural initiatives; managed ateliers, product development, e-commerce, and photo shoots. Conducted international trend research and participated in trade shows; coordinated collection launches with ateliers.

Senior Client Advisor at Prada – Flagship Store (Europe / Women's Ready-to-Wear)

January 1, 2009 - January 1, 2016

Delivered an exceptional luxury retail experience at Prada's flagship store in Europe, serving international, high-net-worth clients. Drove sales through in-depth product knowledge, styling guidance, and personalized clienteling across men's and women's ready-to-wear and accessories. Built advanced clienteling strategies for VIP clients, cross-sold across categories, and strengthened client loyalty. Managed inventory, visual merchandising, and product presentation to sustain Prada’s luxury standards and optimize visibility. Monitored KPI targets, conversion rates, and average basket; conducted performance analysis and led regular team briefings to improve results.