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I’m a UX & UI designer focused on creating clean and functional interfaces for web and SaaS products. I love turning complex flows into a simple, intuitive experience that is easy to implement and easy to use. For more than 2 years I’ve been working with startups and small businesses (via Upwork and design studios), combining: – UX research (customer journey, jobs-to-be-done, user flow, AARRR, competitor and SWOT analysis) – clear information architecture and wireframes – detailed UI in Figma for desktop and mobile devices – validating solutions through usability testing, interviews and analysis of the results…I’m a UX & UI designer focused on creating clean and functional interfaces for web and SaaS products. I love turning complex flows into a simple, intuitive experience that is easy to implement and easy to use. For more than 2 years I’ve been working with startups and small businesses (via Upwork and design studios), combining: – UX research (customer journey, jobs-to-be-done, user flow, AARRR, competitor and SWOT analysis) – clear information architecture and wireframes – detailed UI in Figma for desktop and mobile devices – validating solutions through usability testing, interviews and analysis of the results

Serhii Matola

UI Designer, UX Designer, Web Designer, +2

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I’m a UX & UI designer focused on creating clean and functional interfaces for web and SaaS products. I love turning complex flows into a simple, intuitive experience that is easy to implement and easy to use. For more than 2 years I’ve been working with startups and small businesses (via Upwork and design studios), combining: – UX research (customer journey, jobs-to-be-done, user flow, AARRR, competitor and SWOT analysis) – clear information architecture and wireframes – detailed UI in Figma for desktop and mobile devices – validating solutions through usability testing, interviews and analysis of the results…I’m a UX & UI designer focused on creating clean and functional interfaces for web and SaaS products. I love turning complex flows into a simple, intuitive experience that is easy to implement and easy to use. For more than 2 years I’ve been working with startups and small businesses (via Upwork and design studios), combining: – UX research (customer journey, jobs-to-be-done, user flow, AARRR, competitor and SWOT analysis) – clear information architecture and wireframes – detailed UI in Figma for desktop and mobile devices – validating solutions through usability testing, interviews and analysis of the results

Available to hire

I’m a UX & UI designer focused on creating clean and functional interfaces for web and SaaS products. I love turning complex flows into a simple, intuitive experience that is easy to implement and easy to use.

For more than 2 years I’ve been working with startups and small businesses (via Upwork and design studios), combining:
– UX research (customer journey, jobs-to-be-done, user flow, AARRR, competitor and SWOT analysis)
– clear information architecture and wireframes
– detailed UI in Figma for desktop and mobile devices
– validating solutions through usability testing, interviews and analysis of the results

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Intermediate

Polish

Intermediate

Work Experience

UI/UX Designer at Freelance/Upwork

March 1, 2025 - Present

Designed landing pages, e-commerce flows and B2B dashboards/tools for web and SaaS products. Performed UX analysis: competitor reviews and heuristic evaluations of interfaces to identify growth opportunities. Created wireframes and interactive prototypes in Figma, presented concepts to clients and iterated designs based on feedback and basic funnel metrics (AARRR). Prepared detailed design specs for developers and supported implementation during hand-off. Tools: Figma, FigJam, Photoshop, Slides

UI/UX Designer (project-based) at Komanda.dev

June 1, 2025 - Present

Designed e-commerce websites and landing pages, collaborating directly with project managers and developers. Performed heuristic UX reviews of existing websites and prepared design recommendations for improvements. Created early-stage UX deliverables in Figma: wireframes and user flows. Tools: Figma, Photoshop, Jira, FigJam

Web Designer (project-based) at Tisami Agency

February 1, 2025 - April 30, 2025

Created first-screen concepts and design directions for client presentations. Designed UI for internal pages and full landing pages based on approved concepts. Prepared responsive layouts, icon sets and design specs in Figma for hand-off to developers. Tools: Figma, Photoshop, AI

UI/UX Designer at Fooror Creative Agency

January 1, 2024 - March 1, 2026

UI/UX Design; Heuristic review; Landing pages; Ad creatives; Presentations; Prototyping; Responsive design. SaaS-e-commerce. Responsibilities: Designed marketing websites, landing pages, internal dashboards and one mobile app based on business goals and user needs. Ran UX research (interviews, analytics review), created user flows, information architecture, wireframes and interactive prototypes in Figma. Worked closely with the art director and developers: aligned design concepts, prepared specs and supported implementation. Tools: Figma, FigJam, Slides, Photoshop, Asana, AI

UI/UX Designer (team project) at Dramox theatre-streaming platform

October 1, 2025 - December 31, 2025

Reframed scattered UX issues (navigation, catalog, show page, pricing plans) into one focused product problem. Conducted user interviews and short surveys, mapped customer journeys and used a Value Proposition Canvas to define key jobs-to-be-done. Formed hypotheses and redesigned the catalog, show page and subscription flow in Figma. Ran usability and guerrilla testing of prototypes, collected feedback and adjusted user flows and UI. Prepared and presented a structured UX case to Dramo x stakeholders and course mentors, covering problem framing, hypotheses, user flows, key UI screens and main insights for future iterations. Tools: FigJam, Figma, Google Forms, Zoom