Hi, I’m Sonia Loká, a proactive, structured, and solution-oriented designer with over 10 years of international experience in design and digital content creation. I bring a multicultural perspective and a proven ability to collaborate with global teams. I specialize in delivering high-performing assets for international brands, with a background spanning both B2B environments and creative agencies. I love blending creativity with strategy to deliver campaigns that engage audiences and drive measurable results. Throughout my career, I have led end-to-end product design projects, built scalable design systems for brands like ESN, More Nutrition, and Foodist, and shaped AI-powered interfaces. I thrive in cross-functional environments, partner closely with developers and PMs, and continuously leverage user insights, testing, and benchmarking to improve usability and conversion.…

SONIA LOKÁ

Hi, I’m Sonia Loká, a proactive, structured, and solution-oriented designer with over 10 years of international experience in design and digital content creation. I bring a multicultural perspective and a proven ability to collaborate with global teams. I specialize in delivering high-performing assets for international brands, with a background spanning both B2B environments and creative agencies. I love blending creativity with strategy to deliver campaigns that engage audiences and drive measurable results. Throughout my career, I have led end-to-end product design projects, built scalable design systems for brands like ESN, More Nutrition, and Foodist, and shaped AI-powered interfaces. I thrive in cross-functional environments, partner closely with developers and PMs, and continuously leverage user insights, testing, and benchmarking to improve usability and conversion.…

Available to hire

Hi, I’m Sonia Loká, a proactive, structured, and solution-oriented designer with over 10 years of international experience in design and digital content creation. I bring a multicultural perspective and a proven ability to collaborate with global teams. I specialize in delivering high-performing assets for international brands, with a background spanning both B2B environments and creative agencies. I love blending creativity with strategy to deliver campaigns that engage audiences and drive measurable results.

Throughout my career, I have led end-to-end product design projects, built scalable design systems for brands like ESN, More Nutrition, and Foodist, and shaped AI-powered interfaces. I thrive in cross-functional environments, partner closely with developers and PMs, and continuously leverage user insights, testing, and benchmarking to improve usability and conversion.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Advanced

Work Experience

Senior Freelance Designer at ElGato (Corsair)
February 1, 2025 - Present
Designed high-impact visual assets for multiple platforms, led UX/UI improvements grounded in user insights and behavioral data, built and maintained scalable design systems, drove end-to-end product design for complex e-commerce and AI-powered interfaces, created a complete UI kit for an AI personal assistant, and collaborated with cross-functional teams to align design with business strategy.
Senior Product Designer at The Quality Group
November 1, 2022 - October 31, 2024
Led product design initiatives, partnered with cross-functional teams, conducted user research and testing to improve UX, contributed to design system governance and tokens, and delivered high-quality UI assets for diverse clients.
UX&UI Designer Specialist at Diconium
July 1, 2021 - March 31, 2022
Supported UX/UI design efforts in Stuttgart, collaborated with developers to implement innovative solutions, contributed to agile squads, produced design assets and interaction patterns, and translated insights into practical UI improvements.
Visual UI Designer at VitaminT
January 1, 2018 - February 1, 2020
Delivered visual UI design and frontend-friendly assets, supported web and app design, and collaborated with teams in Melbourne to ensure cohesive brand experiences.
Digital UX & UI Designer at BurnsRed
March 1, 2017 - August 1, 2017
Created digital UX/UI concepts and interfaces for Melbourne clients, contributing to multiple projects across digital products and campaigns.

Education

Bachelor's degree at Melbourne, Australia
January 1, 2017 - January 1, 2018
Master's/Bachelor's artifacts at Madrid, Spain
January 1, 2010 - January 1, 2012
Bachelor's degree at Madrid, Spain
January 1, 2005 - January 1, 2008
Web Design and Development at Madrid, Spain
January 1, 2002 - January 1, 2004

Qualifications

Design Systems, documentation and Tokens
September 1, 2024 - November 1, 2024
Accessibility for UX Designers (WCAG)
May 1, 2021 - July 1, 2021

Industry Experience

Media & Entertainment, Software & Internet, Manufacturing, Professional Services, Retail