Available to hire
I am a dynamic and passionate marketing professional with over 20 years of experience in the IT industry. I specialize in international strategic campaign management, enterprise marketing, and customer solution marketing, using my strong analytical skills and motivation to positively influence teams and drive business growth.
My proven track record includes problem-solving, interdisciplinary collaboration, and leadership that has consistently increased market share and sales. I take pride in inspiring teams and delivering outstanding results through innovative marketing strategies.
Experience Level
Expert
Expert
Language
German
Fluent
English
Fluent
Work Experience
Marketing Expert, self-employed at oWORX
November 1, 2024 - June 6, 2025Developed and designed personal brand, created concept and strategy, defined brand profile. Started customer acquisition to clearly define target base as per strategy. Managed projects including building marketing plans and event strategies for DACH region clients, consulting cybersecurity companies for trade show strategies, and booth design support.
Senior Field Marketing Manager DACH at Cisco Systems GmbH
November 1, 2019 - July 31, 2024Promoted Cisco's cybersecurity messaging and strategy across multiple segments. Led security campaigns, digital marketing programs including LinkedIn and social media. Developed and executed account-based marketing for enterprise segments. Managed security budget in Germany. Oversaw integrated campaigns, partner-ready campaigns, and key events. Achieved significant sales qualified lead targets and managed various leadership and training programs.
Audience Expert Manager Cybersecurity at Cisco Systems GmbH
August 1, 2018 - August 31, 2019Created omni-channel journeys integrating regional activities for security audiences. Developed digital and social media marketing strategies. Executed account-based marketing, customer references, and strategic workshops for executives. Managed security budget in Germany.
Central/Germany Cybersecurity Marketing Manager at Cisco Systems GmbH
May 1, 2015 - August 31, 2018Led security marketing activities targeting customers and partners. Drove Cisco security messaging and strategy regionally. Delivered integrated campaigns, partner-ready campaigns, digital and social media programs. Supported press activities. Managed key cybersecurity events. Generated significant sales pipeline targets and budget oversight.
Senior EMEA Manager Marketing Programs at Red Hat GmbH
October 1, 2009 - April 30, 2015Managed a 15-person team across consulting, training, marketing operations, and brand. Oversaw EMEA program budgets of $6-7M quarterly. Designed communications for market positioning and competitive differentiation. Coordinated global collaborations and managed product launches. Led campaigns with high ROI and brand promotion activities.
Senior Marcom Manager CE at VMware Global Inc.
August 1, 2007 - September 30, 2009Led campaign strategy for Central Europe including events, newsletters and partner integrations. Directed regional product launches such as vSphere 4. Managed executive forums at major industry events.
Senior Enterprise Marketing Manager at Symantec
July 1, 2004 - July 31, 2007Led enterprise marketing strategy for key German accounts. Developed demand generation strategies. Organized executive events and roundtables to bolster sales and customer relationships.
Marketing Specialist at Quantum (former ADIC)
August 1, 1999 - June 30, 2004Coordinated and executed marketing activities across DACH region. Managed press agency relations. Developed internal and external communication processes. Oversaw event management including CeBIT presence.
Marketing Expert, self-employed at oWORX, Unterföhring
November 1, 2024 - June 17, 2025Developed and designed my brand, creating concept and strategy and defining the oWORX profile. Started customer acquisition to clearly define target base as per strategy. Worked on projects including Senior Field Marketing Manager at Lucanet (freelancer) building a robust marketing plan for DACH region, establishing event strategies, executing marketing activities, managing DACH marketing budget and project management. Also consulted cybersecurity companies for it-sa 2025, creating event strategies for the trade show and consulting regional marketing team for booth design.
Senior Field Marketing Manager DACH at Cisco Systems GmbH, Garching
November 1, 2019 - July 31, 2024Promoted Cisco's cybersecurity messaging effectively across various segments including Enterprise, Commercial, Public Sector, and Small Business. Led security campaigns to elevate Cisco’s security brand, executed digital campaigns using LinkedIn and social media, developed and executed account-based marketing strategies, and held responsibility for the security budget in Germany.
Audience Expert Manager Cybersecurity at Cisco Systems GmbH, Garching
August 1, 2018 - August 31, 2019Developed and adapted local omni-channel journeys integrating regional activities for security audiences. Created marketing strategies for Enterprise and Commercial segments across digital, social media, paid media, email, and websites. Implemented account-based marketing strategies and managed the security budget in Germany.
Central/Germany Cybersecurity Marketing Manager at Cisco Systems GmbH, Garching
May 1, 2015 - August 31, 2018Led security marketing activities targeting customers and partners in Central and Germany regions. Implemented Cisco Security messaging and strategy, delivered integrated campaigns, developed partner-ready security campaigns, and executed digital and social programs. Managed key events including it-sa, Cisco Security University, and executive summits. Oversaw the security budget in Germany.
Senior EMEA Manager Marketing Programs at Red Hat GmbH, Munich/Grasbrunn
October 1, 2009 - April 30, 2015Managed a team of 15 across consulting, training, solution marketing, brand, and operations. Overseen an EMEA program budget of $6-7M per quarter, designed strategic communications enhancing market positioning, planned campaign budgets including email and social media, coordinated global marketing efforts, managed product launches, and led tactical campaigns achieving significant ROI.
Senior MarCom Manager CE at VMware Global Inc., Munich
August 1, 2007 - September 30, 2009Led campaign strategy for Central Europe, managing campaigns, events, newsletters, and online activities with partner integration. Directed vSphere 4 launch and organized Executive Forum for Central Europe at VMworld Europe events.
Senior Enterprise Marketing Manager at Symantec, Dornach
July 1, 2004 - July 31, 2007Led enterprise marketing strategy for key accounts in Germany. Developed account penetration strategies for demand generation, organized executive events and roundtables, and collaborated closely with sales for needs analysis of key and global accounts.
Marketing Specialist at Quantum (former ADIC), Hallbergmoos
August 1, 1999 - June 30, 2004Coordinated and executed marketing activities across the DACH region. Managed press agency relationships, developed internal and external communication processes, and oversaw event presence at CeBIT with joint partners.
Marketing Expert, self-employed at oWORX, Unterföhring
November 1, 2024 - June 5, 2025Developed and designed own brand, created concepts and strategy, and defined the company profile. Initiated customer acquisition to clearly define target base as per strategy. Led projects as Senior Field Marketing Manager for Lucanet, building robust marketing plans for DACH region, establishing event strategies integrating owned and partner activities, executing integrated marketing campaigns aligned with company strategy and sales goals, managing DACH marketing budget and project management. Currently consulting cybersecurity companies for it-sa 2025 with event strategy planning across digital, email, and in-person activities, and providing booth design consultation.
Senior Field Marketing Manager DACH at Cisco Systems GmbH, Garching
November 1, 2019 - July 31, 2024Promoted Cisco's cybersecurity messaging across various business segments, led security campaigns to elevate brand visibility and engagement through partner ecosystems, planned and executed digital campaigns including LinkedIn and social media. Developed and executed account-based marketing strategies for cross-sell opportunities in enterprise segment. Managed full security budget for Germany.
Audience Expert Manager Cybersecurity at Cisco Systems GmbH, Garching
August 1, 2018 - August 31, 2019Created and adapted local omni-channel marketing journeys integrating regional activities for security audiences. Developed marketing strategies across digital, social media, paid media, email, and website channels. Executed account-based marketing strategies including customer references and workshops for C-Level executives. Managed German security marketing budget.
Central/Germany Cybersecurity Marketing Manager at Cisco Systems GmbH, Garching
May 1, 2015 - August 31, 2018Led security marketing activities targeting customers and partners in Central and Germany regions. Implemented Cisco Security messaging and strategy, executed integrated marketing campaigns including digital and social programs, developed partner-ready campaigns, supported press activities. Achieved notable financial targets of $28M in SQL and $16M in MSB in 2017. Managed key events including it-sa, Cisco Security University, and others. Oversaw security budget in Germany.
Senior EMEA Manager Marketing Programs at Red Hat GmbH, Munich/Grasbrunn
October 1, 2009 - April 30, 2015Managed a team of 15 across consulting, training, solution marketing, brand, and operations. Oversaw $6-7M quarterly EMEA program budget. Designed communications improving market positioning and competitor differentiation. Planned campaign budgets across multiple channels, coordinated with global teams for product launches and marketing execution. Led tactical campaigns achieving $4.5M ROI. Promoted Red Hat brand through dedicated campaigns and activities.
Senior Marcom Manager CE at VMware Global Inc., Munich
August 1, 2007 - September 30, 2009Led campaign strategy and execution for Central Europe including events, newsletters, and partner-integrated online activities. Directed the vSphere 4 launch and organized executive forums at VMworld Europe events.
Senior Enterprise Marketing Manager at Symantec, Dornach
July 1, 2004 - July 31, 2007Led enterprise marketing strategy for key German accounts. Developed account penetration strategies to drive demand generation. Organized executive events and roundtables to strengthen sales relationships. Collaborated with sales to address key and global account needs.
Marketing Specialist at Quantum (former ADIC), Hallbergmoos
August 1, 1999 - June 30, 2004Coordinated marketing activities for the DACH region. Managed press agency relationships and internal/external communication processes. Oversaw and executed CeBIT presence in collaboration with joint partners.
Marketing Expert, self-employed at oWORX
November 1, 2024 - June 10, 2025Developed and designed my Brand, created my concept and strategy and defined my oWORX profile. Started with customer acquisition to clearly define target base as defined in my strategy.
Project 02.2025 – end of April 2025: Senior Field Marketing Manager at Lucanet (freelancer) - Built a robust marketing plan for direct and indirect for the DACH region. Established an event strategy (onsite and online), with a mix of owned and third party activities with partner integration. Executed marketing activities and implemented them as best as possible in an integrated campaign approach to achieve company strategy and sales goals for DACH. Responsible for DACH marketing budget and project management.
Project 04.2025 – ongoing: Marketing Expert consulting cybersecurity companies for it-sa 2025. Created an event strategy for the trade show including pre, onsite and post event activities such as digital marketing, email, landing page, 1:1 calls/meetings to plan number of hot leads. Consulte
Senior Field Marketing Manager DACH at Cisco Systems GmbH
November 1, 2019 - July 31, 2024Promoted Cisco's cybersecurity messaging across multiple sectors including enterprise, commercial, public sector, and small business. Led dedicated security campaigns to elevate Cisco’s security brand, driving visibility, partner ecosystem execution, and engagement. Planned and executed digital campaigns on LinkedIn and social media. Developed and executed ABM strategies for cross-sell opportunities on the enterprise segment. Held full responsibility for security budget in Germany.
Audience Expert Manager Cybersecurity at Cisco Systems GmbH
August 1, 2018 - August 31, 2019Developed and adapted local omni-channel journeys integrating regional security audience activities. Designed marketing strategies for enterprise and commercial segments across digital, social media, paid media, email, and website channels. Implemented account-based marketing strategies, customer references, and strategic workshops for C-level executives. Managed the security budget in Germany.
Central/Germany Cybersecurity Marketing Manager at Cisco Systems GmbH
May 1, 2015 - August 31, 2018Led security marketing activities for Central and Germany regions targeting customers and partners. Drove Cisco security messaging and strategy implementation. Delivered comprehensive marketing programs with integrated campaigns and diverse marketing elements. Created partner-ready campaigns for customer outreach. Executed digital and social media programs. Supported press activities region-wide. Generated significant SQL and MSB targets. Managed key events such as it-sa, Cisco Security University, and cybersecurity webinars. Managed security budget in Germany. Participated in leadership and technical training programs.
Senior EMEA Manager Marketing Programs at Rad Hat GmbH
October 1, 2009 - April 30, 2015Managed a team of 15 across consulting, training, solution marketing, brand, and marketing operations. Oversaw an EMEA program budget of approximately $6-7M per quarter. Designed communication strategies to enhance market positioning and competitor differentiation. Planned and processed campaign budgets including email, media/social, and event strategies. Coordinated with global stakeholders for product launches and campaign performance monitoring. Led tactical "Power" campaign achieving $4.5M ROI. Executed dedicated brand campaigns.
Senior Marcom Manager CE at VMware Global Inc.
August 1, 2007 - September 30, 2009Led campaign strategy for Central Europe. Managed campaigns, events, newsletters, and online activities including partner integration. Directed vSphere 4 launch across Central Europe with regional strategy development and execution. Organized Executive Forum for Central Europe at VMworld Europe events.
Senior Enterprise Marketing Manager at Symantec
July 1, 2004 - July 31, 2007Led enterprise marketing strategy for key accounts in Germany. Developed profile and account penetration strategies for demand generation. Organized executive-level events and roundtables to strengthen sales leader relationships. Collaborated closely with sales to analyze needs and challenges of key and global accounts.
Marketing Specialist at Quantum (former ADIC)
August 1, 1999 - June 30, 2004Coordinated and executed marketing activities across the DACH region. Managed press agency relationships. Developed and managed communication processes both internal and external. Oversaw and executed CeBIT presence with joint partners.
Marketing Expert, self-employed at oWORX
November 1, 2024 - June 9, 2025Developed and designed my own brand, created my concept and strategy, and defined the oWORX profile. Initiated customer acquisition to clearly define target base as set in the strategy. Managed projects including senior field marketing management for Lucanet, building robust marketing plans for the DACH region, and consulting cybersecurity companies for trade show event strategies at it-sa 2025.
Senior Field Marketing Manager DACH at Cisco Systems GmbH
November 1, 2019 - July 31, 2024Promoted Cisco's cybersecurity messaging across multiple business segments, developed and led security campaigns to enhance Cisco’s security brand, managed digital campaigns and ABM strategies, held full budget responsibility for security marketing in Germany, and coordinated partner and press activities. Successfully generated significant sales-qualified leads and managed key security events.
Audience Expert Manager Cybersecurity at Cisco Systems GmbH
August 1, 2018 - August 31, 2019Created and adapted omni-channel journeys for security audiences, developed marketing strategies for enterprise and commercial segments, implemented account-based marketing strategies, and managed security marketing budgets efficiently.
Central/Germany Cybersecurity Marketing Manager at Cisco Systems GmbH
May 1, 2015 - August 31, 2018Led security marketing activities for Central and Germany regions, drove messaging and strategy implementation, executed integrated marketing campaigns, developed partner-ready campaigns, coordinated digital and social media presence, supported press activities, managed budgets, and organized several key cybersecurity events. Achievements include generating $28M in sales-qualified leads in 2017.
Senior EMEA Manager Marketing Programs at Red Hat GmbH
October 1, 2009 - April 30, 2015Managed a team of 15 across consulting, training, solution marketing, brand, and marketing operations. Oversaw an approximate $6-7M quarterly budget, designed communications to improve market positioning, planned and processed campaign budgets, coordinated globally, managed product launches, led the $4.5M ROI "Power" campaign, and promoted the Red Hat brand through dedicated campaigns.
Senior MarCom Manager CE at VMware Global Inc.
August 1, 2007 - September 30, 2009Led campaign strategy for Central Europe, managed integrated campaigns including events and newsletters, directed the vSphere 4 launch, and organized executive forums for Central Europe at VMworld Europe.
Senior Enterprise Marketing Manager at Symantec
July 1, 2004 - July 31, 2007Led enterprise marketing strategy for key accounts in Germany, developed penetration strategies for demand generation, organized executive-level events and roundtables, and collaborated with sales teams to analyze customer needs and pain points.
Marketing Specialist at Quantum (former ADIC)
August 1, 1999 - June 30, 2004Coordinated marketing activities across the DACH region, managed press agency relationships, developed communication processes, and oversaw CeBIT presence with joint partners.
Education
A-level at Wirtschaftsabitur
September 1, 1984 - July 31, 1987Degree at Rau Metall, Geislingen
September 1, 1988 - February 28, 1991Degree at FH Nürtingen
February 1, 1993 - February 28, 1996A-level at Wirtschaftsabitur
September 1, 1984 - July 31, 1987Degree at Rau Metall, Geislingen
September 1, 1988 - February 28, 1991Degree at FH Nürtingen
February 1, 1993 - February 28, 1996A-level at Wirtschaftsabitur
September 1, 1984 - July 31, 1987Degree at Rau Metall, Geislingen
September 1, 1988 - February 28, 1991Degree at FH Nürtingen
February 1, 1993 - February 28, 1996A-level at Wirtschaftsabitur
September 1, 1984 - July 31, 1987Degree at Industrial Business Administrator, Rau Metall, Geislingen
September 1, 1988 - February 28, 1991Degree at Business Administration/Economics, FH Nürtingen
February 1, 1993 - February 28, 1996A-level at Wirtschaftsabitur
September 1, 1984 - July 31, 1987Degree at Rau Metall, Geislingen
September 1, 1988 - February 28, 1991Degree at FH Nürtingen
February 1, 1993 - February 29, 1996Qualifications
Rad Hat Leadership Program
January 1, 2015 - December 31, 20181:1 Personal Management Coaching
January 1, 2015 - December 31, 2018Cisco Digital Specialist & Strategist
January 1, 2018 - December 31, 2019Cisco Digital Master
January 1, 2018 - December 31, 2019Cisco Women JUMP Leadership Program
January 1, 2019 - July 31, 2024Cisco Cybersecurity Groundschool (technical training)
January 1, 2015 - December 31, 2018Coaching for Change & Escalation Management
January 1, 2015 - December 31, 2019Communication Program
January 1, 2015 - December 31, 2019Assertiveness & Negotiation Program
January 1, 2015 - December 31, 2019Intercultural Workshop
January 1, 2015 - December 31, 2019Change Management
January 1, 2015 - December 31, 2019Ongoing personality coaching session (1:1)
January 1, 2018 - December 31, 2019Data Protection Training for Marketing (DSGVO)
January 1, 2015 - December 31, 2019Rad Hat Leadership Program
January 11, 2030 - July 8, 20251:1 Personal Management Coaching
January 11, 2030 - July 8, 2025Cisco Digital Specialist & Strategist
January 11, 2030 - July 8, 2025Cisco Digital Master
January 11, 2030 - July 8, 2025Cisco Women JUMP Leadership Program
January 11, 2030 - July 8, 2025Cisco Cybersecurity Groundschool
January 11, 2030 - July 8, 2025Coaching for Change & Escalation Management
January 11, 2030 - July 8, 2025Communication Program
January 11, 2030 - July 8, 2025Assertiveness & Negotiation Program
January 11, 2030 - July 8, 2025Intercultural Workshop
January 11, 2030 - July 8, 2025Change Management
January 11, 2030 - July 8, 2025Ongoing personality coaching session (1:1)
January 11, 2030 - July 8, 2025Data Protection Training for Marketing (DSGVO)
January 11, 2030 - July 8, 2025Rad Hat Leadership Program
January 1, 2015 - December 31, 20151:1 Personal Management Coaching
January 1, 2016 - December 31, 2016Cisco Digital Specialist & Strategist
January 1, 2017 - December 31, 2017Cisco Digital Master
January 1, 2018 - December 31, 2018Cisco Women JUMP Leadership Program
January 1, 2019 - December 31, 2019Cisco Cybersecurity Groundschool (technical training)
January 1, 2016 - December 31, 2016Coaching for Change & Escalation Management
January 1, 2017 - December 31, 2017Communication Program
January 1, 2017 - December 31, 2017Assertiveness & Negotiation Program
January 1, 2018 - December 31, 2018Intercultural Workshop
January 1, 2018 - December 31, 2018Change Management
January 1, 2019 - December 31, 2019Ongoing personality coaching session (1:1)
January 1, 2019 - December 31, 2019Data Protection Training for Marketing (DSGVO)
January 1, 2020 - December 31, 2020Rad Hat Leadership Program
January 11, 2030 - July 8, 20251:1 Personal Management Coaching
January 11, 2030 - July 8, 2025Cisco Digital Specialist & Strategist
January 11, 2030 - July 8, 2025Cisco Digital Master
January 11, 2030 - July 8, 2025Cisco Women JUMP Leadership Program
January 11, 2030 - July 8, 2025Cisco Cybersecurity Groundschool (technical training)
January 11, 2030 - July 8, 2025Coaching for Change & Escalation Management
January 11, 2030 - July 8, 2025Communication Program
January 11, 2030 - July 8, 2025Assertiveness & Negotiation Program
January 11, 2030 - July 8, 2025Intercultural Workshop
January 11, 2030 - July 8, 2025Change Management
January 11, 2030 - July 8, 2025Ongoing personality coaching session (1:1)
January 11, 2030 - July 8, 2025Data Protection Training for Marketing (DSGVO)
January 11, 2030 - July 8, 2025Rad Hat Leadership Program
January 1, 2017 - December 31, 20171:1 Personal Management Coaching
January 1, 2017 - December 31, 2018Cisco Digital Specialist & Strategist
January 1, 2017 - December 31, 2018Cisco Digital Master
January 1, 2017 - December 31, 2018Cisco Women JUMP Leadership Program
January 1, 2017 - December 31, 2017Cisco Cybersecurity Groundschool (technical training)
January 1, 2016 - December 31, 2016Coaching for Change & Escalation Management
January 1, 2017 - December 31, 2017Communication Program
January 1, 2017 - December 31, 2017Assertiveness & Negotiation Program
January 1, 2017 - December 31, 2017Intercultural Workshop
January 1, 2017 - December 31, 2017Change Management
January 1, 2017 - December 31, 2017Ongoing personality coaching session (1:1)
January 1, 2017 - December 31, 2018Data Protection Training for Marketing (DSGVO)
January 1, 2018 - December 31, 2018Industry Experience
Software & Internet, Computers & Electronics, Telecommunications, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
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