I'm a graphic, brand and logo designer with 25+ years of experience crafting visual identities and brand systems that work strategically, systematically, and across every touchpoint. I'm actively seeking opportunities where I can contribute to building strategic design and branding practices that go beyond traditional branding into meaningful brand activation. What I bring: I understand how strong brands are shaped over time, and how good design can carry strategy, identity, and communication simultaneously. My approach balances strategy and aesthetics, concept and craft, thinking conceptually while delivering with precision and attention to detail. I work confidently across platforms, from editorial and print communication to digital and experiential expressions. I develop identities, logos, and brand systems that function across media and surfaces, creating cohesive visual languages that hold up under pressure from concept through execution. A recent example: I led the complete brand identity and digital design for Havvind.no, Norway's national competence center for offshore wind energy. Working with frog design and key stakeholders, I navigated a 10-week strategic process that defined everything from brand positioning and category roles to the full visual identity system and implementation guidelines. The challenge: offshore wind energy is complex, with diverse stakeholders and rapidly evolving information needs. The result: a cohesive strategic identity and website that positions Havvind as the authoritative voice in Norway's offshore wind industry, demonstrating how branding, visual communication, and design influence each other. I thrive working cross-disciplinarily. I've collaborated closely with strategists, advisors, project managers, and other designers to build holistic brands from idea to activation. I have experience from larger brand and design processes, working with both new challengers who need to establish credibility and established national players who need to evolve. What I'm looking for: I'm interested in roles where I can be instrumental in developing design and brand practices within forward-thinking clients. I thrive in environments where strategy, design, and communication meet—where I can help build both competence and direction, and influence how design should look and feel. I'm drawn to opportunities that explore the synergies between strategy, graphic design, and communication, with craftsmanship and long-term thinking at the center. My portfolio at _Website not available. Sign in: https://www.twine.net/signup_ features selected work across sectors and media. I welcome the opportunity to explore how my experience aligns with opportunities for my clients. Best Regards, So Takahashi

So Takahashi

I'm a graphic, brand and logo designer with 25+ years of experience crafting visual identities and brand systems that work strategically, systematically, and across every touchpoint. I'm actively seeking opportunities where I can contribute to building strategic design and branding practices that go beyond traditional branding into meaningful brand activation. What I bring: I understand how strong brands are shaped over time, and how good design can carry strategy, identity, and communication simultaneously. My approach balances strategy and aesthetics, concept and craft, thinking conceptually while delivering with precision and attention to detail. I work confidently across platforms, from editorial and print communication to digital and experiential expressions. I develop identities, logos, and brand systems that function across media and surfaces, creating cohesive visual languages that hold up under pressure from concept through execution. A recent example: I led the complete brand identity and digital design for Havvind.no, Norway's national competence center for offshore wind energy. Working with frog design and key stakeholders, I navigated a 10-week strategic process that defined everything from brand positioning and category roles to the full visual identity system and implementation guidelines. The challenge: offshore wind energy is complex, with diverse stakeholders and rapidly evolving information needs. The result: a cohesive strategic identity and website that positions Havvind as the authoritative voice in Norway's offshore wind industry, demonstrating how branding, visual communication, and design influence each other. I thrive working cross-disciplinarily. I've collaborated closely with strategists, advisors, project managers, and other designers to build holistic brands from idea to activation. I have experience from larger brand and design processes, working with both new challengers who need to establish credibility and established national players who need to evolve. What I'm looking for: I'm interested in roles where I can be instrumental in developing design and brand practices within forward-thinking clients. I thrive in environments where strategy, design, and communication meet—where I can help build both competence and direction, and influence how design should look and feel. I'm drawn to opportunities that explore the synergies between strategy, graphic design, and communication, with craftsmanship and long-term thinking at the center. My portfolio at _Website not available. Sign in: https://www.twine.net/signup_ features selected work across sectors and media. I welcome the opportunity to explore how my experience aligns with opportunities for my clients. Best Regards, So Takahashi

Available to hire

I’m a graphic, brand and logo designer with 25+ years of experience crafting visual identities and brand systems that work strategically, systematically, and across every touchpoint. I’m actively seeking opportunities where I can contribute to building strategic design and branding practices that go beyond traditional branding into meaningful brand activation.

What I bring:
I understand how strong brands are shaped over time, and how good design can carry strategy, identity, and communication simultaneously. My approach balances strategy and aesthetics, concept and craft, thinking conceptually while delivering with precision and attention to detail.
I work confidently across platforms, from editorial and print communication to digital and experiential expressions. I develop identities, logos, and brand systems that function across media and surfaces, creating cohesive visual languages that hold up under pressure from concept through execution.

A recent example:
I led the complete brand identity and digital design for Havvind.no, Norway’s national competence center for offshore wind energy. Working with frog design and key stakeholders, I navigated a 10-week strategic process that defined everything from brand positioning and category roles to the full visual identity system and implementation guidelines. The challenge: offshore wind energy is complex, with diverse stakeholders and rapidly evolving information needs. The result: a cohesive strategic identity and website that positions Havvind as the authoritative voice in Norway’s offshore wind industry, demonstrating how branding, visual communication, and design influence each other.

I thrive working cross-disciplinarily. I’ve collaborated closely with strategists, advisors, project managers, and other designers to build holistic brands from idea to activation. I have experience from larger brand and design processes, working with both new challengers who need to establish credibility and established national players who need to evolve.

What I’m looking for:
I’m interested in roles where I can be instrumental in developing design and brand practices within forward-thinking clients. I thrive in environments where strategy, design, and communication meet—where I can help build both competence and direction, and influence how design should look and feel. I’m drawn to opportunities that explore the synergies between strategy, graphic design, and communication, with craftsmanship and long-term thinking at the center.

My portfolio at Website not available. Sign in: https://www.twine.net/signup features selected work across sectors and media. I welcome the opportunity to explore how my experience aligns with opportunities for my clients.

Best Regards,
So Takahashi

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Language

Norwegian
Intermediate
English
Fluent
Japanese
Fluent

Work Experience

Senior Lead Brand & Identity Designer at Capgemini Invent (frog)
January 1, 2023 - January 1, 2025
Led complete brand identity and digital design for havvind.no, Norway’s national competence center for offshore wind energy, guiding a 10-week strategic process with key stakeholders to define brand strategy, positioning, category roles, and the visual identity system. Also led the identity system for One Ocean Bergen and contributed to the Forsvaret TOP 500 brand system for the Norwegian Defence Forces’ leadership program, coordinating cross-functional teams with strategists and project managers.
Senior Designer at Halogen AS
January 1, 2018 - January 1, 2023
Led the global website renewal for Norsk Hydro ASA, evolving its century-old legacy into a modern, digital-first identity. Created design systems for Wilhelmsen Ships Service, Thales Norway, and Kongsberg Digital Twin, emphasizing safety, innovation, and sustainability.
Senior Designer at Snøhetta Design
January 1, 2012 - January 1, 2013
Contributed to DNB Bank rebrand within a multidisciplinary team; designed the identity for Powerhouse, Norway’s energy-positive building initiative; collaborated with architects, strategists, and project managers on integrated brand and spatial design solutions.
In house Art Director / Designer at Shiseido Company
January 1, 1999 - January 1, 2012
Led brand seasonal campaigns and design systems for Shiseido’s U.S. skincare, suncare, 5S, and men’s lines (Zirh), developing scalable systems adopted regionally and globally; collaborated with product teams, marketing strategists, and global brand management.
Junior Designer at Mirko Ilić Design Studio
January 1, 1996 - January 1, 1998
Gained early experience in branding, editorial, and cultural communication.
Founder & Creative Director at Heads Inc. Design Studio
January 1, 1998 - Present
Directed multidisciplinary projects across branding, packaging, digital, and cultural sectors. Worked with clients including Shiseido, Dunhill, Hydro, and Yangon Heritage Trust. Exhibited internationally at Milan Design Week, 100% Norway, and ICFF New York. Built a reputation for cross-cultural storytelling uniting Japanese restraint with global modernism.
Founder & Creative Director at Yohaku – Japanese–Norwegian Food Project
January 1, 2021 - Present
Cultural culinary initiative exploring sustainability through Japanese-Norwegian cooking methods.

Education

BFA in Graphic Design at School of Visual Arts, New York
January 1, 1996 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Manufacturing, Professional Services, Consumer Goods, Non-Profit Organization