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Performance marketing and digital acquisition specialist with 5+ years of experience, currently focused on multi-brand traffic acquisition in the telecom sector. Strong track record managing budgets, optimizing CPA, and scaling campaigns across multiple platforms using data-driven decision-making.…

Stephanie Rasoamilamanana

Growth Marketer, Marketing Strategist, Product Marketer, +6

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Performance marketing and digital acquisition specialist with 5+ years of experience, currently focused on multi-brand traffic acquisition in the telecom sector. Strong track record managing budgets, optimizing CPA, and scaling campaigns across multiple platforms using data-driven decision-making.…

Available to hire

Performance marketing and digital acquisition specialist with 5+ years of experience, currently focused on multi-brand traffic acquisition in the telecom sector. Strong track record managing budgets, optimizing CPA, and scaling campaigns across multiple platforms using data-driven decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

SEO

Beginner

Language

English

Advanced

French

Advanced

Portuguese

Intermediate

Malagasy

Advanced

Work Experience

Digital Traffic Acquisition Specialist at Salt

July 1, 2025 - July 1, 2026

Monitor budget pacing and optimize CPA to scale and adjust campaigns based on data. Oversee affiliate partnerships to ensure accurate campaign delivery, tracking, and performance optimization. Collaborate with design teams to develop high-performing creatives aligned with campaign objectives. Manage end-to-end campaign implementation across platforms, ensuring consistency and effectiveness.

Digital Traffic Acquisition Specialist

July 1, 2025 - Present

Oversee and optimize digital traffic acquisition campaigns; implement data-driven decision making to scale campaigns; manage budgets; monitor CPA; support end-to-end campaign execution; collaborate with affiliate networks and design teams to deliver high-performing creatives aligned with campaign objectives.

Marketing Optimization Specialist at Cognizant

June 1, 2022 - December 1, 2024

Developed and executed SEA optimization strategies including keyword targeting, bidding, and budget allocation. Analyzed campaign performance and delivered data-driven insights and reporting to guide optimization decisions. Collaborated with clients to enhance paid search performance, supporting online leads and revenue growth. Defined KPIs and built actionable optimization plans to improve campaign efficiency and results.

Marketing Consultant at Côte d’Ivoire Drone

June 1, 2022 - December 1, 2024

Led the development of the company’s digital presence and brand image across online platforms; collaborated with designers and external partners to create impactful and consistent brand assets; coordinated the development of the company website to enhance online visibility; prospected and engaged a diverse portfolio of clients including government institutions, consulting firms, and educational organizations; developed tailored proposals aligned with client needs to support business growth; identified and secured investment opportunities (notably in South Africa).

Digital Marketing Specialist at Teleperformance

October 1, 2020 - March 1, 2022

Supported execution and optimization of digital marketing campaigns focused on Google Ads. Monitored and analyzed key performance metrics to drive improvements. Provided real-time campaign consulting including budget adjustments and optimization strategies to improve CPA. Collaborated with clients to refine digital strategies and align campaigns with business objectives.

Business Developer at Etudesk

November 1, 2019 - May 1, 2020

Prospected and engaged clients across government institutions, consulting firms, and educational organizations. Developed tailored proposals aligned with client needs to support business growth and revenue generation. Coordinated with international investor programs, particularly in South Africa, to identify and secure investment opportunities.

Marketing Consultant at Côte d'Ivoire Drone

July 1, 2019 - November 1, 2019

Led development of the company’s digital presence and ensured consistent brand image across online platforms. Collaborated with designers and external partners to create impactful and consistent brand assets. Coordinated website development to enhance online visibility.