Manage and execute content strategies across company digital platforms. Develop and implement social media campaigns aligned with company objectives. Produce visually engaging project documents such as project reports, briefs, and presentations for a project called TangaYetu (funded by Foundation Botnar and managed by Innovex). Lead internal communications, ensuring consistent brand messaging across teams and departments. Lead content planning and storytelling initiatives that strengthen the company’s digital presence and stakeholder engagement.

Marketing Assistant at Liveal Limited

April 1, 2024 - May 31, 2024

Created social media graphics, website visuals, and presentation materials aligned with brand identity to improve audience interaction. Oversaw client social media platforms (including Simstel), ensuring timely responses and brand consistency. Supported production of video content and animated graphics to enhance storytelling and engagement during major campaigns such as the Simstel Cash Back Campaign.

Communication & Content Specialist (Freelance) at Lishe 360 Limited

January 1, 2023 - December 31, 2023

Developed social media campaigns such as Mto to salama reaching over 50,000 users and strengthened public relations through strategic storytelling. Published and maintained consistent brand communication across digital channels.

Graphic Design & Content Creator (Part-time) at The Youth Café

April 1, 2022 - April 30, 2024

Created digital and print content for major youth initiatives including Ignite African Youth and Women Deliver. Increased engagement by 25% through compelling storytelling and visual designs.