Retail Concept & Flagship Design – Weekend Max Mara, Tokyo

Concept design, art direction, and interior design for the retail identity of Weekend Max Mara, starting from the flagship store in Ginza, Tokyo.

The project was developed from the ground up, defining the spatial concept, visual language, and overall brand environment. It included the design of custom furniture and the creation of a modular retail system later adapted across multiple international store openings.

The design focuses on a balance between architectural structure and atmosphere, using materials, layout, and display systems to create a cohesive and recognizable identity across different locations.

#interiordesign #retaildesign #artdirection #spacedesign