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Hi, I’m SUSHMICA RAJENDHRAN, a social and digital marketing professional with 4+ years of experience supporting eCommerce and consumer brands across social, content and digital channels. I enjoy turning insights into campaigns that drive conversions and engagement, collaborating with creative teams, and optimizing performance across Meta, Google and TikTok. I’ve supported brands across pet care, sports nutrition, apparel, furniture, automotive, education and wellness. I thrive in fast-paced environments, coordinating with stakeholders and delivering campaigns on time with clear reporting and actionable insights.…Hi, I’m SUSHMICA RAJENDHRAN, a social and digital marketing professional with 4+ years of experience supporting eCommerce and consumer brands across social, content and digital channels. I enjoy turning insights into campaigns that drive conversions and engagement, collaborating with creative teams, and optimizing performance across Meta, Google and TikTok. I’ve supported brands across pet care, sports nutrition, apparel, furniture, automotive, education and wellness. I thrive in fast-paced environments, coordinating with stakeholders and delivering campaigns on time with clear reporting and actionable insights.

SUSHMICA RAJENDHRAN

Digital Marketer, Social Media Manager, PPC Manager, +1

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Hi, I’m SUSHMICA RAJENDHRAN, a social and digital marketing professional with 4+ years of experience supporting eCommerce and consumer brands across social, content and digital channels. I enjoy turning insights into campaigns that drive conversions and engagement, collaborating with creative teams, and optimizing performance across Meta, Google and TikTok. I’ve supported brands across pet care, sports nutrition, apparel, furniture, automotive, education and wellness. I thrive in fast-paced environments, coordinating with stakeholders and delivering campaigns on time with clear reporting and actionable insights.…Hi, I’m SUSHMICA RAJENDHRAN, a social and digital marketing professional with 4+ years of experience supporting eCommerce and consumer brands across social, content and digital channels. I enjoy turning insights into campaigns that drive conversions and engagement, collaborating with creative teams, and optimizing performance across Meta, Google and TikTok. I’ve supported brands across pet care, sports nutrition, apparel, furniture, automotive, education and wellness. I thrive in fast-paced environments, coordinating with stakeholders and delivering campaigns on time with clear reporting and actionable insights.

Available to hire

Hi, I’m SUSHMICA RAJENDHRAN, a social and digital marketing professional with 4+ years of experience supporting eCommerce and consumer brands across social, content and digital channels. I enjoy turning insights into campaigns that drive conversions and engagement, collaborating with creative teams, and optimizing performance across Meta, Google and TikTok.

I’ve supported brands across pet care, sports nutrition, apparel, furniture, automotive, education and wellness. I thrive in fast-paced environments, coordinating with stakeholders and delivering campaigns on time with clear reporting and actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Specialist at Freelance

February 1, 2025 - Present

Run paid media campaigns across Meta and Google Ads for consumer and service-based clients, focused on conversions, lead generation and performance efficiency. Support TikTok Ads across conversion, traffic and community interaction objectives, assisting with setup, testing and optimization. Developed full-funnel growth strategies for clients across pet care, sports nutrition, apparel, furniture, home appliances, and wellness. Built and tested audiences using first-party data, custom audiences, lookalikes, advantage+ audiences, and interest-based targeting. Set up and optimized campaigns through creative testing, budget pacing and real-time performance monitoring. Conducted account audits, competitor benchmarking and performance reviews to identify optimization opportunities.

Digital Marketing Manager at THE INDUS VALLEY

June 1, 2021 - July 1, 2024

Led digital marketing execution across Meta and Google Ads while supporting broader brand, content and social initiatives in a fast-paced eCommerce environment. Planned and supported social media content across Facebook, Instagram and YouTube, including creating content plans, creative references, captions, video scripts and coordinating shoots with content producers and designers. Scheduled and aligned social content to ensure consistency with campaign launches, promotions and wider marketing activity. Managed community engagement by responding to and coordinating customer comments, messages and queries across organic and paid social channels, escalating where required. Worked closely with designers, content creators and production teams to develop ad assets and social content for paid and organic channels. Supported influencer and creator collaborations, including coordinating ad shoots, product sourcing and content delivery for campaigns and launches. Managed Shopify and WooCommerce