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I'm Sachelle Wells, a marketing and business development leader with extensive experience across DTC, e-commerce and retail channels. I've led international market expansion and built go-to-market strategies, delivering measurable growth for founder-led and high-growth environments. I focus on strategic market expansion, customer acquisition and retention, subscription growth and commercial optimization, driving growth while maintaining ethics and energizing teams. I'm passionate about building sustainable, scalable growth engines and working in fast-paced settings to turn complex market dynamics into clear, executable plans that propel the business forward.…I'm Sachelle Wells, a marketing and business development leader with extensive experience across DTC, e-commerce and retail channels. I've led international market expansion and built go-to-market strategies, delivering measurable growth for founder-led and high-growth environments. I focus on strategic market expansion, customer acquisition and retention, subscription growth and commercial optimization, driving growth while maintaining ethics and energizing teams. I'm passionate about building sustainable, scalable growth engines and working in fast-paced settings to turn complex market dynamics into clear, executable plans that propel the business forward.

Sachelle Wells

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I'm Sachelle Wells, a marketing and business development leader with extensive experience across DTC, e-commerce and retail channels. I've led international market expansion and built go-to-market strategies, delivering measurable growth for founder-led and high-growth environments. I focus on strategic market expansion, customer acquisition and retention, subscription growth and commercial optimization, driving growth while maintaining ethics and energizing teams. I'm passionate about building sustainable, scalable growth engines and working in fast-paced settings to turn complex market dynamics into clear, executable plans that propel the business forward.…I'm Sachelle Wells, a marketing and business development leader with extensive experience across DTC, e-commerce and retail channels. I've led international market expansion and built go-to-market strategies, delivering measurable growth for founder-led and high-growth environments. I focus on strategic market expansion, customer acquisition and retention, subscription growth and commercial optimization, driving growth while maintaining ethics and energizing teams. I'm passionate about building sustainable, scalable growth engines and working in fast-paced settings to turn complex market dynamics into clear, executable plans that propel the business forward.

Available to hire

I’m Sachelle Wells, a marketing and business development leader with extensive experience across DTC, e-commerce and retail channels. I’ve led international market expansion and built go-to-market strategies, delivering measurable growth for founder-led and high-growth environments. I focus on strategic market expansion, customer acquisition and retention, subscription growth and commercial optimization, driving growth while maintaining ethics and energizing teams.

I’m passionate about building sustainable, scalable growth engines and working in fast-paced settings to turn complex market dynamics into clear, executable plans that propel the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

International Market Expansion Consultant at Kollab Pty Ltd

October 1, 2025 - December 31, 2025

Partnered with Kollab founder to assess and prioritise international growth opportunities for lifestyle portfolio through DTC and Retail channels. Developed go-to-market launch strategies supported by execution phasing and a road map for future opportunities. Analyzed retail and eCommerce landscapes, competitor positioning and pricing for deeper understanding of market dynamics and risk.

International Business & Marketing Manager at Bunie Pty Ltd

March 1, 2024 - June 30, 2025

Managed international markets (UAE and NZ), go-to-market strategy, marketing plans, forecasting, P&L management and distributor management. End-to-end DTC (Shopify) management of NZ market, delivering performance marketing strategies that increased recurring subscriptions of Baby Wipes 12-pack by 45% YoY through influencer marketing and digital advertising.

International E-commerce Manager (International) at Ego Pharmaceuticals

January 1, 2023 - December 31, 2024

Developed Ego International e-commerce architecture aligned with Global Digital Strategy. Built international e-Commerce P&Ls by market to enable commercial channel analysis and allocate appropriate investments. Conducted channel audits and developed strategy, targets, assortment and pricing across Hybrid, Pure Play and D2C (UK).

International Development Manager at Ego Pharmaceuticals

January 1, 2019 - December 31, 2023

Delivered 5-year market expansion plans aligned with Ego's strategic vision to Commercial Leadership and Board. Led strategic market consultancy for China and Taiwan to optimize operations and reduce costs. Re-launched existing distributor markets under new management, delivering revenue growth and profit improvements; managed project teams and go-to-market launch activities; developed market analysis tools; sourced distributors and onboarded partners; conducted in-market research including USA market with UCLA collaboration.

International Marketing Team Manager at Ego Pharmaceuticals

January 1, 2018 - December 31, 2019

Managed and coached International Brand Managers supporting Ego and Distributor personnel in export markets. Provided strategic marketing support to Regional Brand Managers. Conducted audits of export marketing programs with recommendations to Regional Business Managers. Coordinated across International markets to align marketing campaigns and materials.

Senior Brand Manager (Medical Brands) at Ego Pharmaceuticals

January 1, 2015 - December 31, 2017

Developed marketing strategies and campaigns for medical brands; managed A&P budgets and P&L, tracked revenue growth and margins, SKU management and forecasting.

Australian Brand Manager (QV) at QV

January 1, 2015 - December 31, 2017

Led brand management for QV skincare portfolio and medical brands; developed go-to-market plans, pricing, assortment and promotions; collaborated with cross-functional teams across marketing, sales and supply chain.

Marketing Graduate Program at Mars Snackfood Australia

January 1, 2010 - December 31, 2012

Rotational program across sales and marketing disciplines, delivering foundational experience in market analysis and campaign execution.

Assistant Brand Manager (QV) at QV

January 1, 2012 - December 31, 2014

Supported brand management activities for QV skincare portfolio, including campaign execution and performance tracking.