Senior Graphic Designer and Brand Identity Specialist with 15+ years of experience bridging traditional, manual craftsmanship with digital precision. I lead end-to-end brand identity and visual systems—from hand-drawn conceptual sketches to fully scalable, print-ready final production. I specialize in logo and brand identity, complex vector illustration, and 3D digital sculpting. I’m client-focused and deadline-oriented, delivering 600+ unique projects for international clients while ensuring authenticity by starting every project conceptually and avoiding AI generators.

Bogdan Stanagui

Senior Graphic Designer and Brand Identity Specialist with 15+ years of experience bridging traditional, manual craftsmanship with digital precision. I lead end-to-end brand identity and visual systems—from hand-drawn conceptual sketches to fully scalable, print-ready final production. I specialize in logo and brand identity, complex vector illustration, and 3D digital sculpting. I’m client-focused and deadline-oriented, delivering 600+ unique projects for international clients while ensuring authenticity by starting every project conceptually and avoiding AI generators.

Next availability:
August 3, 2026

Senior Graphic Designer and Brand Identity Specialist with 15+ years of experience bridging traditional, manual craftsmanship with digital precision. I lead end-to-end brand identity and visual systems—from hand-drawn conceptual sketches to fully scalable, print-ready final production.

I specialize in logo and brand identity, complex vector illustration, and 3D digital sculpting. I’m client-focused and deadline-oriented, delivering 600+ unique projects for international clients while ensuring authenticity by starting every project conceptually and avoiding AI generators.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Freelance Graphic Designer & Owner at SXB Studio
January 1, 2011 - Present
Led the design of comprehensive brand identity systems, including logos, typography, and supporting visual assets tailored to business goals. Delivered 600+ projects for international clients across sports media, fashion, and technology. Built a workflow based on traditional art principles, using manual vectorization to ensure original, fully scalable, print-ready files. Collaborated with clients to translate complex visions into actionable outputs, managing end-to-end production from conceptual hand-drawn sketches and 3D prototyping to final file preparation for industrial printing while meeting tight deadlines.
Freelance Graphic Designer & Owner (SXB Studio) at SXB Studio
January 1, 2011 - Present
Lead creation of comprehensive brand identity systems including logos, typography, and visual assets aligned with business goals. Delivered 600+ unique projects for international clients across sports media, fashion, and technology. Uses a workflow rooted in traditional art principles: starting with hand-drawn conceptual sketches, followed by manual vectorization for 100% original, fully scalable, print-ready files. Manages end-to-end design operations, from 3D prototyping and concept development to final pre-press production optimization for industrial printing. Collaborates with clients to translate complex visions into actionable deliverables while consistently meeting tight deadlines.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet, Professional Services, Other
    Brand Identity Refresh: "Stay'd" – Vacation Rental Management Holding Company
    Project Overview: I am looking for a professional, high-end logo redesign for Stay'd, a national holding company within the short-term vacation rental management industry. As we look to build credibility with private equity firms and institutional investors, our brand identity needs to evolve from its current state into something more sophisticated, modern, and visually compelling. What I bring to this project (Design Concept): My objective is to elevate the "Stay'd" mark while retaining our recognizable apostrophe-pin. The new design must strike a balance between hospitality warmth and corporate authority. Key features of my approach: Elevated Typography: I am seeking a move toward a more attractive, refined typeface that feels modern and upmarket, departing from standard serif styles to establish a distinct, authoritative voice in the industry. Sophisticated Color Palette: I am open to exploring a more vibrant or refined color strategy. The goal is to introduce color in a way that feels premium rather than playful, reflecting the "national reach" and stability of our holding company. Refined Symbolism: The location pin must remain the apostrophe. Specifically, I am looking to refine the curve of the pin to better emulate the fluidity of an apostrophe, ensuring it feels like an organic, clever part of the wordmark rather than a separate icon. Corporate Credibility: The final design must command respect at a boardroom level, appealing to private equity partners while remaining relevant to the vacation rental market. What you will receive: A sophisticated, modern logo redesign of "Stay'd" that preserves our core brand equity (the pin-apostrophe). High-resolution vector assets (AI, EPS, PDF) suitable for corporate stationery, pitch decks for investors, and digital signage. A brand mark that is balanced, legible, and visually "upmarket." If you are a designer who excels at corporate branding for the hospitality or real estate sectors—someone who can balance creativity with institutional-grade polish—I would love to discuss how you would reimagine Stay'd. I look forward to seeing your vision for our next chapter!
    Summer-Themed Martial Arts Apparel Design: "Hero Martial Arts" Shirt & Shorts Combo
    Project Overview: I am looking for a creative apparel designer to develop a custom summer-themed martial arts shirt and shorts combo for my brand, Hero Martial Arts. The design should be energetic, vibrant, and perfectly suited for a high-performance, athletic summer aesthetic. What I bring to this project (Design Concept): I am seeking a refresh of the summer-themed style shown in the reference image (image_11.jpg). The goal is to move from the current yellow/orange/red palette to a bold, gradient-focused purple, orange, and yellow color scheme. Key design requirements include: Back Graphic: A vibrant summer scene featuring a palm tree, sun, and surfboard, integrated with the silhouette of a martial artist mid-kick. The design must prominently feature the text "Hero Martial Arts". Front Graphic: A clean, professional left-chest application of our "H" hexagon logo, utilizing the new purple/orange/yellow gradient. Cohesive Branding: The design should extend to the shorts, ensuring a unified look for the full apparel set. Vibe: The aesthetic should be bold, playful, and high-energy—ideal for summer training sessions and lifestyle apparel. What you will receive: Reference imagery illustrating the desired composition and layout. Our brand logo files for the "H" hexagon and text. Creative freedom to execute the layout, provided the core elements (palm tree, sun, surfboard, martial artist) are present. Deliverables Needed: High-resolution, print-ready files (vector preferred: AI, EPS, or high-res PNG/PDF). Mockups showing the design applied to both the shirt (front/back) and the shorts. Clean, layer-based files suitable for screen printing or sublimation. If you are a designer who excels at apparel branding and can skillfully implement vibrant color gradients and thematic summer graphics, I would love to see your take on this Hero Martial Arts collection. I look forward to your creative proposals!
    Modern Identity Refresh: AJP Electric – 39 Years of Utility & Civil Contracting Excellence
    Project Overview: I am seeking a comprehensive logo redesign for AJP Electric, an established contractor nearing its 39th year in business. Since our inception in 1987, we have evolved from a specialized electrical contractor into a full-service utility, electrical, and civil firm. Our goal is to refresh our visual identity to reflect this broader scope while honoring our Arizona roots. What I bring to this project (Design Concept): My proposed approach, as shown in the attached concept (image_10.png), focuses on modernizing our brand identity through a clean, minimalist lens. Key features of my approach: Legacy & Evolution: The design retains the Arizona state outline, reinforcing our regional history, while simplifying the iconic Saguaro cactus and mountain motifs into a more modern, architectural graphic language. Versatile Professionalism: We are looking to create a mark that conveys the "full-service" capabilities of a modern utility contractor—moving from purely "Electric" to a more robust, civil-infrastructure-ready image. Minimalist Clarity: By embracing a streamlined aesthetic, the new logo ensures immediate recognition on heavy equipment, uniforms, and corporate stationary, moving away from cluttered elements toward a bold, intentional silhouette. Regional Pride: The design continues to leverage the Arizona landscape—mountains and Saguaro—but integrates them into a unified, professional emblem that signals stability and longevity to our clients and stakeholders. What you will receive: A reimagined logo design that bridges the gap between our 39-year heritage and our modern service offerings. Full brand identity support, including a scalable emblem that works effectively across all field and office applications. Vector source files (AI, EPS, PDF) ensuring professional-grade reproduction for any construction or utility application. If you are a designer capable of taking a long-standing construction brand and refining its visual language to match its modern capabilities, I am ready to move AJP Electric into its next decade of success. I look forward to discussing how we can evolve this identity together!
    Professional & Conversational Branding: Logo Design for "Talking Returns" Podcast
    Project Overview: I am seeking to establish a compelling brand identity for Talking Returns, a podcast hosted by Ray Griffin and Anna Moulder. The goal is to move beyond dry financial data and create an identity that feels professional, knowledgeable, and—above all—approachable. The podcast aims to translate complex global finance, market trends, and economic shifts into real-world clarity for a broad audience. What I bring to this project (Design Concept): My proposed design, as showcased in the attached concept (image_9.jpg), is built to bridge the gap between human connection and analytical insight. Key features of my approach: Conversational Symbolism: The design features two silhouettes engaged in dialogue, utilizing a clever integration of market trend lines that form the profile of each speaker. This directly reflects the podcast's core mission: "talking" through "returns" and complex economic data. Professional yet Warm Aesthetic: By avoiding clichéd financial symbols (like the $ sign), the design prioritizes a human-centric, conversational tone that appeals to anyone interested in their everyday financial life. Broad Demographic Appeal: The clean, sophisticated lines and muted, professional color palette ensure the logo has broad appeal, suitable for platforms like Spotify, websites, and high-quality merchandise. Strategic Typography: The wordmark is clean and legible, ensuring immediate recognition at small sizes (like app icons) and large-scale applications. What you will receive: A unique, original logo design that captures the conversational nature of your podcast. Vector source files (AI, EPS, PDF) for perfect scalability across all platforms. A design that successfully avoids finance-sector clichés, positioning Talking Returns as a fresh, modern voice in the media landscape. A visual system ready for use on digital media, print, and branding/merchandise. If you are looking for a designer who understands how to blend financial authority with a welcoming, conversational brand voice, I am ready to help position Talking Returns as a go-to resource for financial clarity. I look forward to discussing how we can refine this visual identity!
    High-Energy Branding: "KwikMoto" Electric Motorcycle Identity
    Project Overview: I am seeking to finalize the visual identity for KwikMoto, a bold, tech-forward venture bringing electric motorcycle solutions to East Africa. The brand must bridge two distinct worlds: the street-level pride of boda boda riders in Kampala and the sophisticated expectations of global climate-tech investors. The design needs to communicate speed, electric energy, and professional reliability. What I bring to this project (Design Concept): My proposed identity, as showcased in the attached visual (image_8.jpg), is engineered to be vibrant, high-energy, and instantly recognizable. Key features of my approach: Integrated Iconography: The wordmark features "O"s stylized as precise, clean motorcycle wheels, creating a natural and clever visual anchor without the need for forced, "bolted-on" graphics. Electric Energy: The "KWIK" portion of the brand is designed with integrated lightning/electric elements, conveying instant speed and power. The lightning motifs are woven into the letterforms to feel like a natural part of the brand’s DNA. Color Strategy: I am utilizing a vibrant, high-energy palette of Electric Orange and Solar Yellow, with Energy Green used as a strategic accent to signal sustainability without defaulting to generic eco-clichés. Scalable Professionalism: Designed for high-impact versatility, the logo maintains its "tech startup" weight and legibility whether applied as a tiny favicon or a large-scale vehicle wrap on a boda boda. What you will receive: A master logo suite (Primary wordmark, dark/light background variants, and a standalone icon mark for app/favicon use). Vector source files (AI, SVG, EPS, PDF) and transparent PNGs for all touchpoints. A design that balances Silicon Valley boardroom professionalism with the bold, aspirational energy required for the East African market. Flat-color delivery (as requested) for maximum reproduction quality across all printing processes. If you are looking for a brand identity that captures the future of mobility—fast, electric, and empowering—I am ready to help position KwikMoto as a leader in the electric motorcycle space. I look forward to discussing how we can refine this identity to drive your mission forward!
    Modern Identity & Signage Design: WayPoint Market
    Project Overview: I am seeking to establish a clean, high-visibility brand identity for WayPoint Market, a new convenience store chain. The objective is to create a design that is bold and instantly recognizable from a long distance, ensuring it stands out on storefronts and pole signs while maintaining a premium feel for in-store branding, packaging, and staff uniforms. What I bring to this project (Design Concept): My proposed design, as showcased in the attached visual (image_7.jpg), leverages a minimalist, geometric approach designed for maximum impact. Key features of my approach: High-Visibility Symbolism: The "WayPoint" marker is integrated into a clean, circular emblem, serving as a directional symbol that is both conceptual and highly legible. Modular Versatility: The logo is specifically engineered to be "brand-agnostic," meaning it can sit comfortably alongside various gas station partners without clashing, or stand strong as a destination in its own right for future non-gas locations. Optimized for Distance: By utilizing bold, modern sans-serif typography and high-contrast color application, the logo ensures readability for drivers and pedestrians at significant distances. Functional Branding: From large-scale exterior signage to small-scale application on coffee cups and food packaging, the design retains its clarity and professional edge across all touchpoints. What you will receive: A comprehensive, print-ready logo suite featuring the WayPoint emblem and wordmark. High-resolution vector source files suitable for large-format architectural signage and high-volume merchandise printing. A clear visual identity system that balances "Modern" and "Bold" aesthetics while strictly avoiding "Gas Station" thematic tropes, ensuring your brand remains a distinctive market destination. If you are looking for a designer who understands that a convenience store logo must perform as both a navigational beacon and a premium retail brand, I am ready to help launch WayPoint Market with a bold new identity. I look forward to discussing how we can bring this vision to life!
    Vibrant Rebranding: Logo & Business Card Design for Uptown People’s Law Center
    Project Overview: I am looking to spearhead a full visual transformation for the Uptown People’s Law Center (UPLC). The goal is to move away from their existing branding and replace it with a modern, "jazzy," and colorful identity that better reflects their core mission: social justice, community advocacy, and a deep-seated concern for the people they serve. What I bring to this project (Design Concept): My approach focuses on creating a visual language that feels energetic and approachable while maintaining the seriousness of legal advocacy. I am ready to iterate on the concept provided in the reference (image_6.jpg)—which utilizes a symbolic balance-within-a-house motif—or to develop entirely new directions that feel more organic and community-focused. Key features of my approach: Vibrant Reimagining: Infusing the brand with a color palette that is bold, optimistic, and distinct, signaling a fresh start as the organization prepares for its upcoming relocation in late May. Mission-Driven Design: Ensuring that the final logo effectively communicates the UPLC values—justice, equity, and accessibility—rather than just the legal industry standard. Cohesive Identity: Once the new logo is established, I will extend this design system into a professional and impactful business card layout, ready for print in time for the organization's move. Collaborative Iteration: I prioritize a process that involves your feedback, ensuring that the "jazzy" and modern direction aligns perfectly with your vision for the center’s new chapter. What you will receive: A refreshed, high-impact logo design delivered in professional vector formats (AI, EPS, PDF). Complete business card design ready for print, incorporating the new branding. Versatile assets suitable for signage, website, and digital communications. If you are looking for a creative partner who can modernize the Uptown People’s Law Center visual identity while staying grounded in your commitment to social justice, I would love to bring this vision to life. I look forward to starting this exciting rebranding process with you!
    Vintage Mid-Century Branding: Logo Revamp for "My Campaign Guy"
    Project Overview: I am seeking to provide a professional brand identity for My Campaign Guy, a political consulting firm serving Republican candidates and consultants. The goal is to move beyond the saturated "red, white, and blue" political tropes by establishing a distinct, memorable, and timeless visual voice rooted in the classic American design aesthetic of the 1950s and 1960s. What I bring to this project (Design Concept): My focus for this project is to create an identity that feels like a piece of authentic mid-century history—bold, structured, and confident. While the initial exploration touched on hunter green and beige, I am now pivoting toward a richer, more evocative palette and typographic style that captures the spirit of mid-century political craftsmanship. Key features of my approach: Era-Authentic Aesthetic: I am applying design principles from the 50s and 60s—using clean, bold sans-serif typography, geometric balance, and iconic visual shorthand that conveys experience and trustworthiness. Polished Professionalism: The goal is to present a brand that stands out in the political landscape by being understated yet powerful, moving away from overly literal "campaign" symbols to something more architectural and established. Strategic Color Palette: Moving beyond the standard political colors, I am exploring sophisticated, historically grounded palettes that command respect while signaling a fresh, professional alternative for conservative candidates. Versatile Application: Whether on business cards, digital collateral, or campaign signage, the logo is crafted to maintain its impact and legibility across all mediums, retaining its "vintage" soul regardless of scale. What you will receive: A refreshed brand identity that captures the specific "Mid-Century" vibe requested. Final assets in professional vector formats (AI, EPS, PDF), ensuring the design remains sharp for any printing or digital requirement. A unique visual positioning that distinguishes your firm from traditional, crowded political branding. If you are looking for a brand identity that combines the gravitas of a classic consulting firm with the authentic, bold design language of the mid-century era, I am ready to refine the My Campaign Guy identity to meet this vision. I look forward to discussing the new direction for your brand!
    Mid-Century Modern Branding: Logo Design for The Embers Bar & Grill
    Project Overview: I am seeking to provide a sophisticated, architectural brand identity for The Embers Bar & Grill, the signature dining venue at the de Anza Desert Club. The objective is to distill the mid-century desert modern aesthetic into an essential, highly functional mark that balances evening hospitality with a warm, social atmosphere. What I bring to this project (Design Concept): My proposed identity, as featured in the attached mockup (image_5.jpg), is a masterclass in functional minimalism. It moves beyond "retro" to capture the timeless, architectural spirit of the desert through a bold, wordmark-led design. Key features of my approach: Embroidery-First Engineering: The logo is built with physical production in mind. By utilizing bold, clean geometric letterforms and simplified iconography, the design guarantees perfect readability and stitch integrity on uniforms, hats, and aprons. Essentialist Symbolism: The icon represents the glowing remains of firelight and desert evening warmth, distilled into a minimal, non-literal form that aligns perfectly with the premium nature of the de Anza Desert Club. High-Functionality: The identity is designed as a single-color mark, ensuring that color dependency is never an issue—whether stitched in rust, charcoal, or gold thread, the brand’s silhouette remains instantly recognizable. Mid-Century Architectural Tone: The typography and composition reflect the desert-modern ethos—warm but restrained, purposeful, and highly durable in its visual expression. What you will receive: A comprehensive, print-ready logo suite optimized for hospitality applications (signage, menu design, glassware). Vector source files designed specifically for clean embroidery digitization (no thin strokes or complex gradients). A versatile brand mark that transitions seamlessly between digital platforms and physical, tangible textures. If you are looking for a brand identity that functions as a robust hospitality tool while capturing the refined, fire-lit atmosphere of a desert evening, I am ready to elevate The Embers Bar & Grill with a design built for the long term. I look forward to discussing how we can implement this architectural vision!
    Fine-Line Botanical Tattoo Design: "Family Circle" Bicep Wrap (London to Sydney)
    Project Overview: I am seeking a highly skilled designer to create a custom botanical wreath tattoo concept. This piece is a symbolic "family circle" representing a journey between two homes—London, UK, and Sydney, Australia—celebrating my two children through their respective birthplace flora. The design must be elegant, masculine, and sophisticated, avoiding traditional bold outlines in favor of a refined, fine-line botanical aesthetic. What I bring to this project (Design Concept): My vision, as visualized in the attached concept (image_4.jpg), focuses on a fluid, organic 360° bicep wrap that integrates four specific botanical elements into a unified, thornless, and smooth composition. Key features of my approach: Hero Blooms: The design balances an English Rose (London/son) on the inner bicep with an NSW Waratah (Sydney/daughter) on the outer bicep, positioned 180° apart to create a balanced, asymmetrical flow. Connective Narrative: The wreath is held together by Sydney Flannel Flowers (symbolizing love and Sydney) and Forget-me-nots (UK roots/enduring connection). The Forget-me-nots are scaled up and clustered to ensure they remain a prominent, readable part of the "never forget" narrative. Texture & Line Weight: I am prioritizing a variable line-weight approach. The Flannel Flowers feature selective stippling to render their signature "fuzzy" felted character, creating a tactile contrast against the crisp, geometric Forget-me-nots. Compositional Logic: The design avoids hard seams, offering a continuous, "grown" organic flow that respects the natural anatomy of the bicep (13–15cm vertical span). Minimal foliage and deliberate negative space are maintained to ensure the piece ages gracefully. Palette: A sophisticated monochromatic scheme, utilizing black linework for structure and soft grey wash for subtle petal dimensionality. Deliverables Requested: A flat, unrolled 2D design showing the full 360° wrap (seamless left-to-right alignment). High-clarity composition that emphasizes botanical accuracy. Visual proof of how the design wraps around the bicep. Technical Requirements: Fine-line botanical style, no heavy traditional outlines, no geometric symmetry, no text. Thornless, smooth stems; focus on organic grace rather than woody/thorny realism. If you are a botanical illustrator with a keen eye for fine-line detail and the ability to weave symbolic narratives into a clean, masculine, and elegant tattoo composition, I would love to collaborate with you on this permanent tribute. I look forward to seeing your variation on this botanical journey!
    Bold & Modular Poster Design: School Fundraising Event Featuring Peter Bakare
    Project Overview: I am seeking to provide a professional, high-impact A3 poster design to promote school fundraising initiatives. The core of this project is to create an engaging visual template that welcomes visiting athletes—starting with Peter Bakare—to primary schools, inspiring children to get active while encouraging parent participation in fundraising for new PE and sports equipment. What I bring to this project (Design Concept): My proposed design, as showcased in the attached concept (image_3.jpg), is built for versatility and high visual impact.I have engineered a modular layout that allows for rapid, seamless updates of the athlete's portrait, name, and bio, without compromising the design's integrity. Key features of my approach: Modular Template Architecture: The design is fully editable, allowing for quick swaps of athlete imagery and biographical text, making it perfect for large-scale replication across different schools and sports personalities. Strategic Typography: I utilize the Rajdhani font family (as specified) to ensure a modern, clean, and authoritative look that appeals to school communities. Visual Engagement: The layout creates an immediate focal point on the athlete, framed by a bold, professional color palette that commands attention when displayed outdoors. Interactive Design: I have incorporated a clear, dedicated space for schools to hand-write or type in the event date, ensuring the poster remains functional and user-friendly for local event organizers. Call-to-Action Integration: The design highlights core campaign pillars ("Be inspired", "Make a difference", "Get Active") to quickly communicate the purpose of the event to parents and families. What you will receive: A high-resolution, print-ready A3 poster template. Editable source files (Adobe InDesign or Illustrator) with a clean, layer-based organization for easy asset swapping for future events involving other athletes. A cohesive visual identity that works across digital sharing (social media/email) and physical outdoor displays. If you are looking for a designer who can provide a scalable solution that bridges the gap between professional branding and community-based school fundraising, I am ready to help you roll out this campaign featuring Peter Bakare effectively. I look forward to discussing your specific requirements!
    1980s Movie-Poster Inspired Book Cover Design: "Lessons From a Knucklehead"
    Project Overview: I am looking to provide a comprehensive, high-quality cover design for the book "Lessons From a Knucklehead" by Steve Trebing. The goal is to capture the essence of a mid-80s Long Island coming-of-age story through an illustrative style inspired by classic 1980s movie posters—bold, nostalgic, and character-driven. What I bring to this project (Design Concept): My proposed design, illustrated in the attached sample (image_2.jpg), focuses on high-impact visual storytelling while ensuring technical precision for print. Key features of my approach: Thematic Composition: I have captured the narrative arc by balancing the "mischief" elements—teenagers, cars, and the fort—within an atmospheric 80s movie poster aesthetic. Professional Layout: The design is meticulously structured across three distinct sections: Front Cover, Spine, and Back Cover, ensuring logical flow and visual consistency. Template Compliance: I am highly attentive to layout requirements, ensuring all critical text elements maintain adequate margins from the edges to prevent any issues during the cutting/trimming process. Authentic Integration: The back cover features the requested personal photo, integrated with a clean, parchment-style background that keeps the focus on the author’s legacy while allowing for professional readability of the blurb. Typography: The title uses a bold, eye-catching script that echoes the nostalgic cinematic feel requested, perfectly complementing the overall artwork. What you will receive: A complete, print-ready cover package (Front, Spine, Back) adjusted to your specific template dimensions. High-resolution files delivered in your preferred professional formats (PDF or InDesign source files upon request). Rigorous attention to typography hierarchy and bleed areas, ensuring a professional, retail-ready final product. If you are looking for a designer who understands the balance between retro-cinematic art and the practical requirements of modern publishing, I am ready to finalize this cover for your upcoming book release. I look forward to collaborating with you!