Social Media Specialist at Buraq Profiles

Remote role delivering paid media & performance management. Managed a $1,000+ monthly Meta Ads budget to drive qualified lead acquisition, created structured audience targeting and retargeting, and monitored KPIs (CPL, CTR, ROAS) to improve campaign efficiency. Achieved a 35% reduction in Cost Per Lead through A/B testing and audience refinement. Developed content strategy, copywriting, caption and ad copy, hashtag optimization, and competitor content analysis. Utilized Meta Ads Manager, Google Analytics, Meta Business Suite, Meta Pixel, Pinterest, Canva, and CapCut for design; scheduled and managed activities via Meta Business Suite, Notion, and Buffer. Employed AI tools (ChatGPT, Claude AI) for ideation and strategy. Generated monthly performance reports in Google Sheets, Excel, and PowerPoint. Built organic social presence across Instagram, Facebook, LinkedIn, and YouTube, aligning content with business goals.

Social Media Marketing Manager at Benchmark BPO

Managed paid advertising budgets of $3,000–$5,000/month and drove consistent lead acquisition. Implemented structured Meta Ads funnels to improve inbound leads, while monitoring KPIs to optimize CPL and ROAS. Reduced Cost Per Lead by 15% via A/B testing and audience refinement. Executed content strategy and copywriting, including content pillars, caption & ad copy, and hashtag optimization. Analyzed competitor content and managed advertising analytics; created content designs with Pinterest, Canva, and CapCut; coordinated with Notion and Buffer for scheduling and management. Produced reporting via Google Sheets, Excel, and PowerPoint.

Social Media Marketing Manager at Islamabad, Pakistan

Managed organic and paid social media strategies for 5+ client accounts across Facebook and Instagram, building brand presence from zero for new clients and achieving 35%+ follower growth over 18 months through organic content strategy. Managed Meta Ads budgets up to $2,000/month to generate qualified leads across service-based industries. Produced monthly content calendars, creative briefs, and coordinated with design teams for consistent output. Delivered monthly performance reports tracking reach, engagement, follower growth, and CPL across all accounts.