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I'm a results-driven SEO specialist with nearly four years of experience across online gambling and performance marketing. I excel at turning data into action, blending content strategy, technical SEO, and cross-functional execution to deliver measurable outcomes for revenue and growth. Currently I lead SEO for the Indian market at Gambling.com Group while also serving as SEO Lead at Meep Marketing, delivering full-funnel strategies for B2B clients in competitive niches. I bridge user-first creativity with technical precision and business impact, coordinating with writers, designers, and developers to drive sustainable visibility and conversions.…I'm a results-driven SEO specialist with nearly four years of experience across online gambling and performance marketing. I excel at turning data into action, blending content strategy, technical SEO, and cross-functional execution to deliver measurable outcomes for revenue and growth. Currently I lead SEO for the Indian market at Gambling.com Group while also serving as SEO Lead at Meep Marketing, delivering full-funnel strategies for B2B clients in competitive niches. I bridge user-first creativity with technical precision and business impact, coordinating with writers, designers, and developers to drive sustainable visibility and conversions.

Saad Kazi

SEO Expert, Content Strategist, Digital Marketer, +2

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I'm a results-driven SEO specialist with nearly four years of experience across online gambling and performance marketing. I excel at turning data into action, blending content strategy, technical SEO, and cross-functional execution to deliver measurable outcomes for revenue and growth. Currently I lead SEO for the Indian market at Gambling.com Group while also serving as SEO Lead at Meep Marketing, delivering full-funnel strategies for B2B clients in competitive niches. I bridge user-first creativity with technical precision and business impact, coordinating with writers, designers, and developers to drive sustainable visibility and conversions.…I'm a results-driven SEO specialist with nearly four years of experience across online gambling and performance marketing. I excel at turning data into action, blending content strategy, technical SEO, and cross-functional execution to deliver measurable outcomes for revenue and growth. Currently I lead SEO for the Indian market at Gambling.com Group while also serving as SEO Lead at Meep Marketing, delivering full-funnel strategies for B2B clients in competitive niches. I bridge user-first creativity with technical precision and business impact, coordinating with writers, designers, and developers to drive sustainable visibility and conversions.

Available to hire

I’m a results-driven SEO specialist with nearly four years of experience across online gambling and performance marketing. I excel at turning data into action, blending content strategy, technical SEO, and cross-functional execution to deliver measurable outcomes for revenue and growth.

Currently I lead SEO for the Indian market at Gambling.com Group while also serving as SEO Lead at Meep Marketing, delivering full-funnel strategies for B2B clients in competitive niches. I bridge user-first creativity with technical precision and business impact, coordinating with writers, designers, and developers to drive sustainable visibility and conversions.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

SEO Executive (SEO Market Lead) at Gambling.com Group

May 1, 2023 - Present

Led the full SEO strategy for the Indian market, overseeing content planning, page-level optimization, internal linking, and performance reporting. Coordinated with global content, dev, and design teams to deliver localized content and user experience for the Indian audience. Designed and executed 20+ data-driven briefs for BOFU pages, resulting in improved rankings and engagement. Conducted ongoing technical audits including schema markup, crawlability issues, internal linking, 404s, redirects, and Core Web Vitals. Used Ahrefs, Screaming Frog, GSC, GA4, and SurferSEO to monitor and drive improvements.

SEO Lead – Agency Side at Meep Marketing

November 1, 2024 - Present

Sole SEO strategist across 5+ client accounts, owning full-funnel SEO delivery—from research to reporting. Conducted deep keyword research and competitor analysis to guide content strategy and landing page builds. Created and delivered high-converting content briefs to writers, ensuring alignment with SEO goals and brand tone. Collaborated with designers and developers to build SEO-optimized landing pages and assets. Performed technical audits and fixes, improving crawlability, page speed, and indexation. Defined content architecture and internal linking strategies tailored for both B2B lead generation and conversion. Led client reporting and strategy calls, translating SEO performance into actionable business recommendations.

Graduate SEO Executive at Gambling.com Group

June 1, 2022 - May 31, 2023

Supported SEO initiatives across multiple GEOs, with direct ownership of technical and content audits. Led internal linking project for the NZ market, creating site structure improvements and growing organic visibility. Delivered SEO performance reports using GSC, GA4, and Excel, identifying optimization opportunities. Collaborated with the product/content teams to align SEO strategy with business KPIs. Analyzed the impact of SEO efforts and generated reports to highlight performance trends and insights.

Technical Support Advisor at Eir Ireland

November 1, 2021 - June 1, 2022

Provided technical support assistance and contributed to digital operations during tenure.

Digital Marketing Intern at Hotel Woodstock, Ennis

April 1, 2021 - November 1, 2021

Gained hands-on experience in digital marketing activities including SEO-related tasks and content strategies.