Available to hire
I’m a public relations and content strategist with a knack for storytelling and building brands through thoughtful, impactful campaigns. My journey began in 2019 at Sociate, where I worked across fashion, real estate, technology, and hospitality, learning how to connect with audiences through compelling narratives and strategic communications. Since then I’ve expanded my scope at Memac Ogilvy and now Havas Red, crafting integrated PR plans and content that boost visibility and drive growth. I’m passionate about turning ideas into measurable outcomes and guiding teams to deliver high-quality results with energy and creativity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Account Manager - Corporate / Consumer at Havas Red
March 3, 2025 - PresentProvide strategic counsel to clients on PR and communications initiatives, including media relations and content strategy; own client relationships and implement integrated PR strategies; write press releases, Q&As, and briefing documents; develop and execute media relations, identify outreach opportunities, and coordinate local/regional media outreach and events; plan and execute paid influencer campaigns end-to-end; mentor junior team members; track performance and ensure KPIs are met; deliver timely service and develop solutions to client problems.
Account Manager - Corporate / Consumer at HAVAS Red ME
March 3, 2025 - PresentDeveloped targeted PR strategies and content, managed client relationships, coordinated press events, and delivered integrated campaigns to raise brand awareness and ROI.
Freelance PR Consultant at Freelance
February 12, 2024 - March 3, 2025Provide strategic counsel to clients on PR and communications initiatives, including media relations and content strategy; own client relationships; write press releases, articles, and Q&As; identify and develop out-reach opportunities; coordinate press events and influencer partnerships; prepare coverage reports; support business development and maintain client satisfaction.
Freelance PR Consultant at Self-Employed / Freelance
February 12, 2024 - March 2, 2025Provided strategic PR counsel to clients; managed media relations, outreach, and event coordination; built media kits, press materials and case studies.
Senior Account Executive at Memac Ogilvy
July 4, 2022 - February 12, 2024Owned client relationships, developed integrated PR strategies, coordinated cross-functional teams; ensured timely service delivery; produced coverage reports; mentored junior team members.
PR Executive & Trend Spotter at Sociate
January 3, 2020 - June 6, 2022Provide strategic PR counsel and trend insights; develop media relations strategies and secure editorial opportunities; coordinate press events; draft press releases and briefing documents; monitor industry trends and provide actionable insights to clients; manage relationships with regional outlets and influencers.
PR Executive & Trend Spotter at Memac Ogilvy Dubai
January 3, 2020 - June 6, 2022Provided strategic PR counsel to clients; identified media opportunities and trends; supported media relations and events.
Intern – Strategy at House Of Communications
July 1, 2019 - August 1, 2019Support strategy and campaign planning, conduct market research, assist in developing client deliverables, and gain exposure to media planning and campaign execution.
Strategy Intern at House of Communications
July 1, 2019 - August 1, 2019Supported strategy development and media planning; contributed to campaign briefs and market research.
PR Intern at House of Communications
May 14, 2019 - June 30, 2019Supported PR outreach and media relations; drafted communications and assisted with press materials.
Creative Intern at Media Communication Network, MullenLowe
October 21, 2018 - November 21, 2018Collaborated with creative, paid social, and client service teams to improve and execute client deliverables.
Digital Media Planning Intern at Initiatives
July 25, 2018 - September 26, 2018Support digital media planning and campaign execution; assist in analytics and reporting.
Digital Media Planning Intern at Initiative
July 25, 2018 - September 26, 2018Assisted in digital media planning and campaign coordination; contributed to media plans and client deliverables.
Radio Intern at Zee Entertainment
May 8, 2017 - July 8, 2017Assist with radio programming, production coordination, and on-air support.
Intern - Radio at Zee Entertainment (106.2 Big.F.M)
May 8, 2017 - July 8, 2017Supported publicity, media planning and coordination for radio programs; assisted with daily editorial requests and event coverage.
Education
BA Advertising, PR and Media at Middlesex University Dubai
January 1, 2016 - January 1, 2019AISSC E Certificate at IIS, Jeddah High School / CBSE Board
April 1, 2014 - May 1, 2016BA Advertising, PR and Media at Middlesex University Dubai
January 1, 2016 - December 31, 2019Qualifications
Accredited Practitioner with Chartered Institute of Public Relations
January 11, 2030 - December 18, 2025PR Professional Certification by Chartered Body of Public Relations
January 11, 2030 - December 18, 2025Google Ads Fundamentals Certification
January 11, 2030 - December 18, 2025Google Ads Display Certification
January 11, 2030 - December 18, 2025AS SCE Certificate
April 1, 2014 - May 1, 2016Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Professional Services, Real Estate & Construction, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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