Available to hire
Hi, I’m Saba Aftab, a creative and results-driven Marketing Manager and UI/UX Designer with 12+ years of experience blending strategic marketing, multi-channel campaigns, and user-centered design.
I specialize in SaaS product launches, social media campaigns, newsletters, event collateral, and digital branding. I’m known for driving engagement, attracting high-value clients, and delivering measurable business impact while crafting intuitive, accessible, and visually compelling user experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Graphic Designer at Gifto Travels
July 31, 2014 - July 31, 2014Designed newsletters and web assets for Etihad, Emirates, and Gifto Travels campaigns. Produced marketing materials for Planet Philippine and Hello Philippine magazines. Developed visual campaigns for Dive Show Philippines sponsored by Etihad. Created logos, landing pages, and web designs for Gifto Travels, Gifto Holidays, and Online Lead Generation platforms. Designed promotional materials and collateral for Gifto’s Pakistan and UK offices.
Graphic Designer at Gifto Travels
July 1, 2014 - July 1, 2014Designed newsletters and web assets for Etihad, Emirates, and Gifto Travels campaigns; produced marketing materials for Planet Philippine and Hello Philippine magazines; developed visual campaigns for Dive Show Philippines; created logos, landing pages, and web designs for Gifto Travels, Gifto Holidays, and Online Lead Generation platforms; designed promotional materials and collateral for Gifto’s Pakistan and UK offices.
Marketing Manager & UI/UX Designer at Smart IS
July 1, 2014 - November 18, 2025Led high-impact marketing campaigns for major industry events (ICON 2024 & 2025, GITEX Global Dubai, Amplify IT Oshkosh, Agile Conferences, Oshkosh Business Expo), increasing engagement, follower growth, and client acquisition. Directed the Accelerators Campaign to promote SaaS products and attract global brands. Managed multiple Blue Yonder Go-Live campaigns across LATAM, contributing to Smart IS becoming an official Blue Yonder dealer in LATAM. Executed Consultant Spotlight campaigns to showcase expertise and build credibility. Designed and implemented UI/UX for multiple platforms including Trilab Health COVID-19 Testing site, Amplify Oshkosh website and app, and enterprise interfaces across SharePoint for a leading pulp & paper company, ensuring scalable, accessible, and visually cohesive experiences.
Marketing Manager & UI/UX Designer at Smart IS
July 1, 2014 - November 17, 2025Remote role spanning the United States and Pakistan. Drove high-impact marketing campaigns for major industry events (ICON 2024 & 2025, GITEX Global Dubai, Amplify IT Oshkosh, Agile Conferences, Oshkosh Business Expo), boosting engagement, growing followers, and accelerating client acquisition. Led the Smart IS Accelerators Campaign to promote SaaS-based products, attracting global brand interest and securing adoption. Managed multiple Blue Yonder Go-Live campaigns across LATAM, increasing brand visibility and contributing to Smart IS becoming an official Blue Yonder dealer in LATAM. Executed Consultant Spotlight campaigns to showcase expertise, strengthen credibility, and attract new clients.
Graphic Designer at Designwebbs
February 28, 2013 - February 28, 2013Designed book covers, digital drawings, and marketing banners for Olympia, Pegasus, and Austin & Macauley Publishers. Developed websites for Designwebbs, Emporium Jewelry, Sweat Gymnasium, and E-Book Publisher. Created web assets and collateral for multiple clients including Olympia, Pegasus, and Austin & Macauley Publishers.
Graphic Designer at Designwebbs
February 1, 2013 - February 1, 2013Designed book covers, digital drawings, and marketing banners for Olympia, Pegasus, and Austin & Macauley Publishers; designed websites for Designwebbs, Emporium Jewelry, Sweat Gymnasium, and E-Book Publisher; created web assets and collateral for multiple clients like Olympia, Pegasus, and Austin & Macauley Publishers.
Intern at Argus Advertising Pvt. Ltd.
August 1, 2011 - August 1, 2011Supported advertising campaigns during internship, gaining exposure to media planning and design processes.
Education
Bachelors in Computer Arts at Fatima Jinnah Women University
September 1, 2007 - September 30, 2011Bachelors in computer arts - Graphic Design at Fatima Jinnah Women University, Rawalpindi
January 1, 2007 - January 1, 2011Qualifications
Industry Experience
Non-Profit Organization, Travel & Hospitality, Healthcare, Transportation & Logistics, Software & Internet, Media & Entertainment, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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