Hello! I’m Saba Aftab, a versatile graphic designer with a passion for turning ideas into clear, brand-aligned visuals across digital and print. I specialize in branding, layout design, motion graphics, and social media creative, with a strong focus on visual clarity, design consistency, and business-driven execution. I thrive in collaborative environments, juggling multiple projects while maintaining high standards of quality and detail. Throughout my career I have designed campaigns for international brands and organizations, led UI/UX for websites and apps, and developed cohesive brand guidelines across enterprise touchpoints. I’m proficient in Adobe Creative Suite, Figma, and SharePoint-based interfaces, always aiming to deliver impact-driven creative that supports growth and audience engagement.…

Saba Aftab

Hello! I’m Saba Aftab, a versatile graphic designer with a passion for turning ideas into clear, brand-aligned visuals across digital and print. I specialize in branding, layout design, motion graphics, and social media creative, with a strong focus on visual clarity, design consistency, and business-driven execution. I thrive in collaborative environments, juggling multiple projects while maintaining high standards of quality and detail. Throughout my career I have designed campaigns for international brands and organizations, led UI/UX for websites and apps, and developed cohesive brand guidelines across enterprise touchpoints. I’m proficient in Adobe Creative Suite, Figma, and SharePoint-based interfaces, always aiming to deliver impact-driven creative that supports growth and audience engagement.…

Available to hire

Hello! I’m Saba Aftab, a versatile graphic designer with a passion for turning ideas into clear, brand-aligned visuals across digital and print. I specialize in branding, layout design, motion graphics, and social media creative, with a strong focus on visual clarity, design consistency, and business-driven execution. I thrive in collaborative environments, juggling multiple projects while maintaining high standards of quality and detail.

Throughout my career I have designed campaigns for international brands and organizations, led UI/UX for websites and apps, and developed cohesive brand guidelines across enterprise touchpoints. I’m proficient in Adobe Creative Suite, Figma, and SharePoint-based interfaces, always aiming to deliver impact-driven creative that supports growth and audience engagement.

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Language

English
Fluent

Work Experience

Senior Graphic Designer & Marketing Lead at Smart IS
July 1, 2014 - Present
Designed creative assets for major marketing and event campaigns including ICON 2024–2025, GITEX Global Dubai, Amplify IT Oshkosh, Agile Conferences, and Oshkosh Business Expo, supporting brand visibility and audience engagement. Developed creative strategy and design execution for the Smart IS Accelerators Campaign, supporting product adoption across enterprise clients. Managed multiple Blue Yonder Go-Live campaigns for Smart IS clients across Europe, Asia, South America, and LATAM, ensuring successful deployment resulting in Smart IS securing official Blue Yonder dealer status for LATAM region. Created Consultant Spotlight campaign visuals to strengthen brand credibility and support business development initiatives. UI/UX and Digital Design included Trilab Health COVID-19 Testing website development, Amplify Oshkosh website and mobile app design, and responsive interfaces for SharePoint-based and other platforms.
Graphic Designer at Gifto Travels
February 1, 2013 - July 1, 2014
Designed newsletters and digital marketing assets for travel campaigns and brand promotions. Produced marketing collateral for Planet Philippine and Hello Philippine publications. Developed creative assets for Dive Show Philippines promotional campaigns. Designed logos, landing pages, and web layouts for Gifto Travels, Gifto Holidays, and lead-generation platforms. Created promotional materials and branding assets for Pakistan and UK business operations.
Graphic Designer at Designwebbs
January 1, 2012 - February 1, 2013
Designed book covers, digital illustrations, and marketing banners for publishing clients. Designed websites for Designwebbs, Emporium Jewelry, Sweat Gymnasium, and E-Book Publisher platforms. Created digital assets and visual collateral for multiple publishing and commercial clients.

Education

Bachelors in computer arts - Graphic Design at Fatima Jinnah Women University
January 1, 2007 - January 1, 2011
Bachelor's in Computer Arts - Graphic Design at Fatima Jinnah Women University, Rawalpindi
January 1, 2007 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Education, Healthcare, Non-Profit Organization, Transportation & Logistics, Media & Entertainment
    paper Website Design for Trilab Health

    Trilab Health required a dedicated website for COVID-19 testing to simplify access to essential services. The solution focused on enabling users to book appointments online and easily find nearby Trilab Covid testing centers, ensuring a seamless and efficient user experience during a time-sensitive situation.

    Website Link:
    https://covid.trilabhealth.com/locations/

    paper Amplify Oshkosh Website and Web App

    Amplify Oshkosh requested a revamp and upgrade of their existing website to improve functionality and user experience. The goal was to introduce new features that better serve their community, including an online registration system for Oshkosh Chamber events and a job board where members could post opportunities.

    In addition, the project included the design of the Amplify Event App, which extends the website’s capabilities. The app provides a platform for members to connect and network before and after events, access presentation materials and event media, and benefit from features such as discounted ticket purchases and the ability to book multiple tickets seamlessly.

    Website link:
    www.amplifyoshkosh.com

    paper Illustration for 2D Animation a project of Humanity First

    Humanity First commissioned a children’s storybook to be adapted into a 2D animated video highlighting their humanitarian work. I was responsible for creating all the illustrations, translating the story into engaging visuals and ensuring they were optimized for animation. My work helped establish the visual style and provided a strong foundation for the animation process.

    Illustration link: