Please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ I am a Digital Marketing and Communications Specialist with over four years of experience in the media and communications field. I excel across digital marketing, content strategy, keyword strategy, social media marketing, SEO, paid search, display advertising, website development, analytics, retargeting and audience building, CRM and automation. I bring strong analytical and problem-solving skills, allowing me to quickly identify trends, uncover insights, and proactively adapt to changing market conditions.

Saba Mehmood

Please see my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ I am a Digital Marketing and Communications Specialist with over four years of experience in the media and communications field. I excel across digital marketing, content strategy, keyword strategy, social media marketing, SEO, paid search, display advertising, website development, analytics, retargeting and audience building, CRM and automation. I bring strong analytical and problem-solving skills, allowing me to quickly identify trends, uncover insights, and proactively adapt to changing market conditions.

Available to hire

Please see my portfolio at: Website not available. Sign in: https://www.twine.net/signup
I am a Digital Marketing and Communications Specialist with over four years of experience in the media and communications field. I excel across digital marketing, content strategy, keyword strategy, social media marketing, SEO, paid search, display advertising, website development, analytics, retargeting and audience building, CRM and automation.

I bring strong analytical and problem-solving skills, allowing me to quickly identify trends, uncover insights, and proactively adapt to changing market conditions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Coordinator at ClearyX, USA
September 1, 2025 - Present
Remote full-time role overseeing LinkedIn ads campaigns, implementing SEO for the website, designing case studies, landing pages, presentations, and social media content for product launches and brand refreshes; created engaging client-facing materials and coordinated marketing operations with Monday.com, Wrike and HubSpot.
Digital Marketing Specialist at Arxtron Technologies Inc, Canada
March 1, 2025 - August 1, 2025
Designed and developed the full website for Arxtron Technologies; developed a 1-year digital marketing strategy; executed Google and LinkedIn ad campaigns; designed a high-converting landing page and branded assets including company brochure and PowerPoint template.
Digital Marketing Coordinator (Part Time) at Fashion Studio21, Canada
January 1, 2025 - March 1, 2025
Designed and developed Fashion Studio21’s Shopify eCommerce website; applied SEO best practices; optimized UX/UI and ensured alignment with brand and business goals.
Digital Marketing Coordinator (Part Time) at RE/MAX Premier Amatul Waheed Real Estate, Canada
October 1, 2024 - December 1, 2024
Developed targeted email marketing campaigns; managed paid advertising campaigns on Google, Facebook, and LinkedIn; implemented SEO strategies; wrote and published blog content; maintained the company website and property listings.
Digital Marketing Coordinator (Full Time -Contract) at UniParts O.E.M, Canada
June 1, 2024 - September 1, 2024
Led the social media strategy from concept to execution; developed marketing materials including flyers, line cards, Brand Belief Book; managed all aspects of the company website and created Parts Plex website; wrote and distributed press releases.
Digital Marketing Apprentice at Coleman Associates, USA
June 1, 2023 - August 1, 2023
Implemented internal linking strategies to optimize SEO; edited and enhanced videos for social media with dynamic visuals and callouts.
Digital Communications Specialist (Co Op) at WSI World, Canada
October 1, 2022 - December 1, 2022
Developed, written and edited case studies for clients; created internal communications for the WSI Open Forum; designed holiday resources for social media; updated franchisee website using HubSpot CMS.
Lecturer in Media and Communication at ADVETI, UAE & Nizwa College of Applied Sciences, Oman
September 1, 2018 - December 1, 2021
Taught media-related and communication courses; coordinated courses across campuses; trained students on Adobe Photoshop and InDesign; planned, edited and coordinated a quarterly online magazine; compiled and edited a 100-page annual report.
Lecturer in Media and Communication at Nizwa College of Applied Sciences, Oman
October 1, 2010 - August 1, 2014
Taught media-related and communication courses; coordinated multiple courses across campuses; trained students on Adobe Photoshop and InDesign; planned, edited and coordinated a quarterly online magazine; compiled and edited a 100-page annual report.

Education

Digital Marketing Certificate at University of Toronto
January 1, 2023 - April 15, 2026
Master of Communication Sciences at Fatima Jinnah Women University, Rawalpindi, Pakistan
January 11, 2030 - January 1, 2009
Bachelor of Computer Arts at Fatima Jinnah Women University, Rawalpindi, Pakistan
January 11, 2030 - January 1, 2007

Qualifications

Digital Marketing Certificate
January 1, 2023 - April 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet