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I am a Digital Marketing and Communications Specialist with over four years of experience in the media and communications field. I excel across digital marketing, content strategy, keyword strategy, social media marketing, SEO, paid search, display advertising, website development, analytics, retargeting and audience building, CRM and automation.
I bring strong analytical and problem-solving skills, allowing me to quickly identify trends, uncover insights, and proactively adapt to changing market conditions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Coordinator at ClearyX, USA
September 1, 2025 - PresentRemote full-time role overseeing LinkedIn ads campaigns, implementing SEO for the website, designing case studies, landing pages, presentations, and social media content for product launches and brand refreshes; created engaging client-facing materials and coordinated marketing operations with Monday.com, Wrike and HubSpot.
Digital Marketing Specialist at Arxtron Technologies Inc, Canada
March 1, 2025 - August 1, 2025Designed and developed the full website for Arxtron Technologies; developed a 1-year digital marketing strategy; executed Google and LinkedIn ad campaigns; designed a high-converting landing page and branded assets including company brochure and PowerPoint template.
Digital Marketing Coordinator (Part Time) at Fashion Studio21, Canada
January 1, 2025 - March 1, 2025Designed and developed Fashion Studio21’s Shopify eCommerce website; applied SEO best practices; optimized UX/UI and ensured alignment with brand and business goals.
Digital Marketing Coordinator (Part Time) at RE/MAX Premier Amatul Waheed Real Estate, Canada
October 1, 2024 - December 1, 2024Developed targeted email marketing campaigns; managed paid advertising campaigns on Google, Facebook, and LinkedIn; implemented SEO strategies; wrote and published blog content; maintained the company website and property listings.
Digital Marketing Coordinator (Full Time -Contract) at UniParts O.E.M, Canada
June 1, 2024 - September 1, 2024Led the social media strategy from concept to execution; developed marketing materials including flyers, line cards, Brand Belief Book; managed all aspects of the company website and created Parts Plex website; wrote and distributed press releases.
Digital Marketing Apprentice at Coleman Associates, USA
June 1, 2023 - August 1, 2023Implemented internal linking strategies to optimize SEO; edited and enhanced videos for social media with dynamic visuals and callouts.
Digital Communications Specialist (Co Op) at WSI World, Canada
October 1, 2022 - December 1, 2022Developed, written and edited case studies for clients; created internal communications for the WSI Open Forum; designed holiday resources for social media; updated franchisee website using HubSpot CMS.
Lecturer in Media and Communication at ADVETI, UAE & Nizwa College of Applied Sciences, Oman
September 1, 2018 - December 1, 2021Taught media-related and communication courses; coordinated courses across campuses; trained students on Adobe Photoshop and InDesign; planned, edited and coordinated a quarterly online magazine; compiled and edited a 100-page annual report.
Lecturer in Media and Communication at Nizwa College of Applied Sciences, Oman
October 1, 2010 - August 1, 2014Taught media-related and communication courses; coordinated multiple courses across campuses; trained students on Adobe Photoshop and InDesign; planned, edited and coordinated a quarterly online magazine; compiled and edited a 100-page annual report.
Education
Digital Marketing Certificate at University of Toronto
January 1, 2023 - April 15, 2026Master of Communication Sciences at Fatima Jinnah Women University, Rawalpindi, Pakistan
January 11, 2030 - January 1, 2009Bachelor of Computer Arts at Fatima Jinnah Women University, Rawalpindi, Pakistan
January 11, 2030 - January 1, 2007Qualifications
Digital Marketing Certificate
January 1, 2023 - April 15, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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