Hello, I'm Sabah Noureddine, a marketing strategist with over 10 years of experience across the UAE's healthcare, retail, mall management, and beauty sectors. I specialize in launching scalable omnichannel campaigns that drive footfall, grow brand equity, and turn engagement into measurable business results. I’ve led digital transformations, built strong stakeholder relationships, and translated complex insights into clear, data-driven marketing plans.\n\nI enjoy collaborating with senior leaders, agency partners, and cross-functional teams to deliver integrated brand strategies that enhance tenant and consumer experiences. Fluent in English and Arabic, I create bilingual content and manage multi-channel campaigns that speak to diverse audiences and deliver tangible ROI.…

Sabah Noureddine

Hello, I'm Sabah Noureddine, a marketing strategist with over 10 years of experience across the UAE's healthcare, retail, mall management, and beauty sectors. I specialize in launching scalable omnichannel campaigns that drive footfall, grow brand equity, and turn engagement into measurable business results. I’ve led digital transformations, built strong stakeholder relationships, and translated complex insights into clear, data-driven marketing plans.\n\nI enjoy collaborating with senior leaders, agency partners, and cross-functional teams to deliver integrated brand strategies that enhance tenant and consumer experiences. Fluent in English and Arabic, I create bilingual content and manage multi-channel campaigns that speak to diverse audiences and deliver tangible ROI.…

Available to hire

Hello, I’m Sabah Noureddine, a marketing strategist with over 10 years of experience across the UAE’s healthcare, retail, mall management, and beauty sectors. I specialize in launching scalable omnichannel campaigns that drive footfall, grow brand equity, and turn engagement into measurable business results. I’ve led digital transformations, built strong stakeholder relationships, and translated complex insights into clear, data-driven marketing plans.\n\nI enjoy collaborating with senior leaders, agency partners, and cross-functional teams to deliver integrated brand strategies that enhance tenant and consumer experiences. Fluent in English and Arabic, I create bilingual content and manage multi-channel campaigns that speak to diverse audiences and deliver tangible ROI.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Account Manager at First Point Communications
January 1, 2024 - Present
Led campaign planning and rollout for healthcare and retail clients (e.g., IVF International and Barraquer Eye Hospital), delivering 360° exposure across social, email, print, and events. Implemented paid social and Google Ads strategies, achieving a 40% increase in leads. Built reporting frameworks to track ROI and optimize spend.
Marketing Executive at Nazih Group
January 1, 2022 - Present
Orchestrated multi-brand promotions with Club Apparel and DSF Markets to boost in-store traffic and visibility. Created compelling in-store visuals, managed cross-channel activations, and implemented email marketing automation to enhance engagement and average transaction value. Conducted post-campaign analyses to inform future rollouts.
Social Media Account Manager at BeSocial Marketing
January 1, 2020 - January 1, 2022
Directed strategy and execution for Mega Mall Sharjah, increasing tenant visibility and footfall. Led on-ground activations and mall-wide promo tie-ins, driving 25% weekly traffic growth. Built bilingual (Arabic/English) content and partnerships to accelerate account growth and engagement.
Social Media & Political Journalist at Assafir Newspaper
December 1, 2018 - August 1, 2021
Led the social media department, developing Arabic content aligned with breaking news and editorial voice. Also contributed as a political journalist, conducting interviews and writing pieces. Modernized the online presence to increase digital readership and engagement.
TV Reporter, Content Creator & Social Media Executive at Al Jadeed TV
September 1, 2012 - July 1, 2015
Reported on political and social events, produced news packages, and created promotional content for broadcasts. Managed and published content across social platforms to boost audience engagement and support digital strategy.
Strategic Partner & PR Host at AIIMS Digital Marketing Agency
January 1, 2025 - January 1, 2025
Appointed as the strategic face and voice of AIIMS, elevating external communications, managing client relations across sectors, and leading PR campaigns and media outreach to boost visibility and partnerships.

Education

Bachelor’s Degree in Mass Communication at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2015
Bachelor’s Degree in Arabic Literature at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2018
Bachelor’s Degree in Mass Communication at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2015
Bachelor’s Degree in Arabic Literature at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2018
Bachelor's Degree in Mass Communication at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2015
Bachelor's Degree in Arabic Literature at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2018
Bachelor’s Degree in Mass Communication at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2015
Bachelor’s Degree in Arabic Literature at Beirut Arab University, Lebanon
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Healthcare, Professional Services, Education

Skills

Experience Level