Sabah Noureddine

Available to hire

Hello, I'm Sabah Noureddine, a marketing strategist with over 10 years of experience across the UAE's healthcare, retail, mall management, and beauty sectors.

About

Hello, I’m Sabah Noureddine, a marketing strategist with over 10 years of experience across the UAE’s healthcare, retail, mall management, and beauty sectors. I specialize in launching scalable omnichannel campaigns that drive footfall, grow brand equity, and turn engagement into measurable business results. I’ve led digital transformations, built strong stakeholder relationships, and translated complex insights into clear, data-driven marketing plans.\n\nI enjoy collaborating with senior leaders, agency partners, and cross-functional teams to deliver integrated brand strategies that enhance tenant and consumer experiences. Fluent in English and Arabic, I create bilingual content and manage multi-channel campaigns that speak to diverse audiences and deliver tangible ROI.

  • 10 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • ArabicFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Healthcare
  • Professional Services
  • Education

More experts in Dubai, United Arab Emirates

Work experience· 6 roles

Strategic Partner & PR Host · AIIMS Digital Marketing AgencyJan 2025 – Jan 2025 · 1 mo

Appointed as the strategic face and voice of AIIMS, elevating external communications, managing client relations across sectors, and leading PR campaigns and media outreach to boost visibility and partnerships.

Account Manager · First Point CommunicationsJan 2024 – Present · 2 yrs 11 mos

Led campaign planning and rollout for healthcare and retail clients (e.g., IVF International and Barraquer Eye Hospital), delivering 360° exposure across social, email, print, and events. Implemented paid social and Google Ads strategies, achieving a 40% increase in leads. Built reporting frameworks to track ROI and optimize spend.

Marketing Executive · Nazih GroupJan 2022 – Present · 4 yrs 11 mos

Orchestrated multi-brand promotions with Club Apparel and DSF Markets to boost in-store traffic and visibility. Created compelling in-store visuals, managed cross-channel activations, and implemented email marketing automation to enhance engagement and average transaction value. Conducted post-campaign analyses to inform future rollouts.

Social Media Account Manager · BeSocial MarketingJan 2020 – Jan 2022 · 2 yrs 1 mo
Social Media & Political Journalist · Assafir NewspaperDec 2018 – Aug 2021 · 2 yrs 9 mos
TV Reporter, Content Creator & Social Media Executive · Al Jadeed TVSep 2012 – Jul 2015 · 2 yrs 11 mos

Education· 8

Bachelor’s Degree in Mass Communication · Beirut Arab University, Lebanon2030 – 2015
Bachelor’s Degree in Arabic Literature · Beirut Arab University, Lebanon2030 – 2018
Bachelor’s Degree in Mass Communication · Beirut Arab University, Lebanon2030 – 2015
Bachelor’s Degree in Arabic Literature · Beirut Arab University, Lebanon2030 – 2018

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