Sabrina El Mehdaoui

Available to hire

I’m Sabrina El Mehdaoui—an architect turned conversion copywriter and strategy consultant based in France.

About

I’m Sabrina El Mehdaoui—an architect turned conversion copywriter and strategy consultant based in France. I help brands clarify their positioning and messaging, then translate those insights into structured customer journeys and ad-to-funnel creative that drives action.

My work blends customer research, buyer psychology, and conversion-focused execution across meta ads performance, creative strategy, and funnel optimization. From messaging audits and rewrites to full-funnel deliverables like VSLs, opt-in pages, email sequences, and ad scripts, I build consistent, persuasive storytelling designed to move people from first impression to decision.

  • 2 years' experience
  • Joined February 2026

Languages

  • FrenchFluent
  • ArabicFluent
  • EnglishAdvanced

Industry experience

  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Retail

Work experience

Paid Copywriting Project · AFC CopywritingNov 2025 – Nov 2025 · 1 mo

I built a complete sales funnel for a nutrition and weight-management offer. Deliverables included 3 ad scripts, 15 hooks, a VSL, an opt-in page, and an 8-email sequence. I developed creative angles and maintained message consistency across the funnel through storytelling and conversion-focused structure.

Independent Consultant · IndependentJan 2025 – Present · 1 yr 11 mos

I provide brand positioning, messaging, and customer journey analysis. I develop advertising concepts and conversion copy, and I deliver strategic recommendations based on funnel diagnostics. I also perform messaging audits and propose rewrites through independent case studies to improve clarity, alignment, and conversion performance across the customer journey.

Copywriter · Freelance / Self-employedJan 2024 – Present · 2 yrs 11 mos

Participation à la création et l’optimisation de tunnels de vente; Développement de la visibilité de projets digitaux; Travail en autonomie avec des entrepreneurs et marques; Analyse des besoins clients et adaptation des messages; Auto-formation continue (psychologie d’achat, communication digitale)

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