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Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond. With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.…Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond. With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.

Sabela /Xinran Cai

Marketing Strategist, Growth Marketer, Content Strategist, +4

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Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond. With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.…Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond. With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.

Available to hire

Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond.
With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Chinese

Fluent

German

Beginner

Work Experience

Influencer Paid Content Specialist at T-ART DIGITAL

November 1, 2025 - March 1, 2026

Managed influencer content procurement and commercial negotiations for global brands including Trip.com, TrainPal, and Unilever (Dove). Led the Trip.com project for core European markets, onboarding 23 top-tier KOLs monthly and achieving 775,991+ total views through strategic co-creation. Secured 94 influencer partnerships within a single month for the Dove project. Led end-to-end lifecycle of influencer campaigns, including persona profiling, commercial negotiation, script alignment, and ROI performance tracking.

Founder at BUZZTOP, S.L. (Spain)

January 1, 2023 - Present

Strategic Sourcing & Sales Planning: Established a scientific influencer evaluation system based on interaction rates and ROI models; managed the entire workflow from outreach to final content publication. Cross-border Market Expansion: Drove brand promotion across Instagram, TikTok, and YouTube in the European market, successfully implementing Sino-European cross-border sales projects. Data & CRM Management: Utilized tools like Social Blade, HypeAuditor, and Notion CRM to track performance metrics and refine commercial strategies based on data feedback.

Founder / Independent Entrepreneur at THE HYPE ROOM (Spain)

May 1, 2023 - August 1, 2024

Digital Strategy & Content Operations: Developed marketing strategies for Instagram and TikTok, overseeing video scriptwriting, filming, and editing to maximize online exposure. Community Engagement & Conversion: Built social media fan communities and established feedback mechanisms to enhance user loyalty and repurchase rates.

Agente de Igualdad at CÍRCULO DE BELLAS ARTES

March 1, 2023 - June 1, 2023

Compliance & Stakeholder Coordination: Spearheaded the annual Equality Plan required by the Spanish government, involving complex salary analysis, surveys, and leading over 10 cross-departmental negotiation meetings.

Equality Officer (Agente de Igualdad) at CÍRCULO DE BELLAS ARTES

March 1, 2023 - June 1, 2023

Equality Plan: Independently drafted and delivered the annual Equality Plan required under Spanish Organic Law 3/2007, covering situation diagnosis, corrective measures, and monitoring framework; led 10+ cross-departmental meetings as the primary liaison between employee representatives and senior management.