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I'm Sabela /Xinran Cai, a Marketing Manager and Growth Strategy specialist based in Valencia, Spain. I help brands scale through data-driven influencer marketing, cross-border campaigns, and end-to-end project management across Europe. I'm trilingual (Chinese, English, Spanish) with a track record of negotiating high-stakes deals, building influencer networks, and delivering ROI-backed campaigns. I'm currently expanding my German (A1) skills to support international operations.…I'm Sabela /Xinran Cai, a Marketing Manager and Growth Strategy specialist based in Valencia, Spain. I help brands scale through data-driven influencer marketing, cross-border campaigns, and end-to-end project management across Europe. I'm trilingual (Chinese, English, Spanish) with a track record of negotiating high-stakes deals, building influencer networks, and delivering ROI-backed campaigns. I'm currently expanding my German (A1) skills to support international operations.

Sabela /Xinran Cai

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I'm Sabela /Xinran Cai, a Marketing Manager and Growth Strategy specialist based in Valencia, Spain. I help brands scale through data-driven influencer marketing, cross-border campaigns, and end-to-end project management across Europe. I'm trilingual (Chinese, English, Spanish) with a track record of negotiating high-stakes deals, building influencer networks, and delivering ROI-backed campaigns. I'm currently expanding my German (A1) skills to support international operations.…I'm Sabela /Xinran Cai, a Marketing Manager and Growth Strategy specialist based in Valencia, Spain. I help brands scale through data-driven influencer marketing, cross-border campaigns, and end-to-end project management across Europe. I'm trilingual (Chinese, English, Spanish) with a track record of negotiating high-stakes deals, building influencer networks, and delivering ROI-backed campaigns. I'm currently expanding my German (A1) skills to support international operations.

Available to hire

I’m Sabela /Xinran Cai, a Marketing Manager and Growth Strategy specialist based in Valencia, Spain. I help brands scale through data-driven influencer marketing, cross-border campaigns, and end-to-end project management across Europe.

I’m trilingual (Chinese, English, Spanish) with a track record of negotiating high-stakes deals, building influencer networks, and delivering ROI-backed campaigns. I’m currently expanding my German (A1) skills to support international operations.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Chinese

Fluent

German

Beginner

Work Experience

Influencer Paid Content Specialist at T-ART DIGITAL

November 1, 2025 - March 1, 2026

Managed influencer content procurement and commercial negotiations for global brands including Trip.com, TrainPal, and Unilever (Dove). Led the Trip.com project for core European markets, onboarding 23 top-tier KOLs monthly and achieving 775,991+ total views through strategic co-creation. Secured 94 influencer partnerships within a single month for the Dove project. Led end-to-end lifecycle of influencer campaigns, including persona profiling, commercial negotiation, script alignment, and ROI performance tracking.

Founder at BUZZTOP, S.L. (Spain)

January 1, 2023 - Present

Strategic Sourcing & Sales Planning: Established a scientific influencer evaluation system based on interaction rates and ROI models; managed the entire workflow from outreach to final content publication. Cross-border Market Expansion: Drove brand promotion across Instagram, TikTok, and YouTube in the European market, successfully implementing Sino-European cross-border sales projects. Data & CRM Management: Utilized tools like Social Blade, HypeAuditor, and Notion CRM to track performance metrics and refine commercial strategies based on data feedback.

Founder / Independent Entrepreneur at THE HYPE ROOM (Spain)

May 1, 2023 - August 1, 2024

Digital Strategy & Content Operations: Developed marketing strategies for Instagram and TikTok, overseeing video scriptwriting, filming, and editing to maximize online exposure. Community Engagement & Conversion: Built social media fan communities and established feedback mechanisms to enhance user loyalty and repurchase rates.

Agente de Igualdad at CÍRCULO DE BELLAS ARTES

March 1, 2023 - June 1, 2023

Compliance & Stakeholder Coordination: Spearheaded the annual Equality Plan required by the Spanish government, involving complex salary analysis, surveys, and leading over 10 cross-departmental negotiation meetings.