Sabela /Xinran Cai
Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain.
About
Hi, I’m Sabela (Xinran Cai), a trilingual marketing and creator growth specialist based in Valencia, Spain. I partner with international brands to scale performance through data-driven creator programs, strategic partnerships, and cross-border campaigns across TikTok, Instagram, YouTube, and beyond.
With a background in interdisciplinary gender studies and Spanish language & literature, I blend storytelling with ROI-driven execution. I’m fluent in Spanish and English, native in Chinese, and actively expanding my skills in German to bridge European audiences and Chinese creators, delivering measurable GMV and engaging brand communities.
- 3 years' experience
- Joined March 2026
Languages
- Spanish; CastilianFluent
- EnglishFluent
- ChineseFluent
- GermanBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Travel & Hospitality
- Consumer Goods
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Work experience· 5 roles
Managed influencer content procurement and commercial negotiations for global brands including Trip.com, TrainPal, and Unilever (Dove). Led the Trip.com project for core European markets, onboarding 23 top-tier KOLs monthly and achieving 775,991+ total views through strategic co-creation. Secured 94 influencer partnerships within a single month for the Dove project. Led end-to-end lifecycle of influencer campaigns, including persona profiling, commercial negotiation, script alignment, and ROI performance tracking.
Digital Strategy & Content Operations: Developed marketing strategies for Instagram and TikTok, overseeing video scriptwriting, filming, and editing to maximize online exposure. Community Engagement & Conversion: Built social media fan communities and established feedback mechanisms to enhance user loyalty and repurchase rates.
Equality Plan: Independently drafted and delivered the annual Equality Plan required under Spanish Organic Law 3/2007, covering situation diagnosis, corrective measures, and monitoring framework; led 10+ cross-departmental meetings as the primary liaison between employee representatives and senior management.
Education· 5
Certifications and awards
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