Sabrena Gartland

Lead marketing for four B2B automotive titles, overseeing audience strategy, budgets, and ad audit compliance. Develop audience growth plans informed by market research and coordinate with publishers to meet circulation and demographic targets. Run campaigns via direct mail, email, telemarketing, PPC, remarketing, and up to ten annual webinars to boost reach and conversions.

Conduct end-to-end marketing assessments with Google Analytics, turning insights into data-driven growth plans and cohesive brand messaging. Analyze funnel, demand generation, and performance metrics to optimize the customer journey, lower CAC, raise MRR, and strengthen retention. Lead freelancers, launch traffic-boosting tactics, and host weekly reviews to track results, set goals, and stay client-focused.

Direct company-wide social media, syncing content, paid boosts, and advocacy while tracking emerging tools. Grow Facebook and Twitter through contests and events; manage vendors and compliance.