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Marketing and PR professional with 18+ years across diverse industries, specializing in strategic development and execution of marketing and PR campaigns. Proven track record of driving ROI and staying ahead of industry trends to deliver standout client results.…

Sabrena Gartland

Fractional CMO, Digital Marketer, PR Freelancer, +2

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Marketing and PR professional with 18+ years across diverse industries, specializing in strategic development and execution of marketing and PR campaigns. Proven track record of driving ROI and staying ahead of industry trends to deliver standout client results.…

Available to hire

Marketing and PR professional with 18+ years across diverse industries, specializing in strategic development and execution of marketing and PR campaigns. Proven track record of driving ROI and staying ahead of industry trends to deliver standout client results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Audience Development Manager at Reveald Inc.

February 1, 2023 - Present

Lead marketing for four B2B automotive titles, overseeing audience strategy, budgets, and ad audit compliance. Develop audience growth plans informed by market research and coordinate with publishers to meet circulation and demographic targets. Run campaigns via direct mail, email, telemarketing, PPC, remarketing, and up to ten annual webinars to boost reach and conversions.

Fractional Chief Marketing Officer at Froman Media Group

November 1, 2015 - Present

Conduct end-to-end marketing assessments with Google Analytics, turning insights into data-driven growth plans and cohesive brand messaging. Analyze funnel, demand generation, and performance metrics to optimize the customer journey, lower CAC, raise MRR, and strengthen retention. Lead freelancers, launch traffic-boosting tactics, and host weekly reviews to track results, set goals, and stay client-focused.

Social Media & Promotions Manager at Bobit Business Media

February 1, 2011 - January 1, 2015

Direct company-wide social media, syncing content, paid boosts, and advocacy while tracking emerging tools. Grow Facebook and Twitter through contests and events; manage vendors and compliance.

Founder & Creative Director at Conessa Premium Foods

February 1, 2006 - February 1, 2011

Founder & Creative Director at Provided full-service marketing and social media

February 1, 2006 - January 1, 2010

Provide full-service marketing and social media, blending tactical execution with compelling visuals to increase engagement and brand awareness. Direct brand and project development from concept to launch. Conduct market and competitor analysis to shape strategy using data to make decisions and track ROI. Manage 1,000+ unique campaigns, raising average daily clicks per campaign by 20+ through always-on bidding and creative tuning. Deliver detailed monthly analytics reports that guide ongoing optimization decisions.