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I’m a Social Media Specialist in Jakarta with 3+ years of experience managing TikTok and Instagram for beauty and consumer brands. I focus on creating platform-optimized content, maintaining editorial calendars, and engaging with audiences daily to strengthen community trust and brand presence. Over the past roles, I’ve grown a TikTok audience from 0 to 20,000+ followers and generated 400,000+ organic views through consistent concept-to-publishing execution. I also track performance using TikTok Analytics, Instagram Insights, and Google Analytics to refine strategies, while supporting integrated campaign activities—such as work that contributed to around 8,000 event ticket sales.…I’m a Social Media Specialist in Jakarta with 3+ years of experience managing TikTok and Instagram for beauty and consumer brands. I focus on creating platform-optimized content, maintaining editorial calendars, and engaging with audiences daily to strengthen community trust and brand presence. Over the past roles, I’ve grown a TikTok audience from 0 to 20,000+ followers and generated 400,000+ organic views through consistent concept-to-publishing execution. I also track performance using TikTok Analytics, Instagram Insights, and Google Analytics to refine strategies, while supporting integrated campaign activities—such as work that contributed to around 8,000 event ticket sales.

Sabrina Hasyati

Social Media Manager, Social Media Freelancer, Community Manager, +2

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I’m a Social Media Specialist in Jakarta with 3+ years of experience managing TikTok and Instagram for beauty and consumer brands. I focus on creating platform-optimized content, maintaining editorial calendars, and engaging with audiences daily to strengthen community trust and brand presence. Over the past roles, I’ve grown a TikTok audience from 0 to 20,000+ followers and generated 400,000+ organic views through consistent concept-to-publishing execution. I also track performance using TikTok Analytics, Instagram Insights, and Google Analytics to refine strategies, while supporting integrated campaign activities—such as work that contributed to around 8,000 event ticket sales.…I’m a Social Media Specialist in Jakarta with 3+ years of experience managing TikTok and Instagram for beauty and consumer brands. I focus on creating platform-optimized content, maintaining editorial calendars, and engaging with audiences daily to strengthen community trust and brand presence. Over the past roles, I’ve grown a TikTok audience from 0 to 20,000+ followers and generated 400,000+ organic views through consistent concept-to-publishing execution. I also track performance using TikTok Analytics, Instagram Insights, and Google Analytics to refine strategies, while supporting integrated campaign activities—such as work that contributed to around 8,000 event ticket sales.

Available to hire

I’m a Social Media Specialist in Jakarta with 3+ years of experience managing TikTok and Instagram for beauty and consumer brands. I focus on creating platform-optimized content, maintaining editorial calendars, and engaging with audiences daily to strengthen community trust and brand presence.

Over the past roles, I’ve grown a TikTok audience from 0 to 20,000+ followers and generated 400,000+ organic views through consistent concept-to-publishing execution. I also track performance using TikTok Analytics, Instagram Insights, and Google Analytics to refine strategies, while supporting integrated campaign activities—such as work that contributed to around 8,000 event ticket sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Indonesian

Fluent

English

Advanced

Work Experience

Marketing Communications & Influencer Partnerships Specialist at Borrissmere

January 1, 2025 - Present

Manage day-to-day TikTok and Instagram content from planning through publishing in line with brand objectives. Maintain editorial calendars and coordinate content production with designers and creators. Track content performance metrics and report on reach, engagement, and audience growth. Support influencer partnership activities to increase brand visibility, and collaborate with cross-functional marketing teams to keep content on-brand and on-schedule.

Social Media Specialist at Skinsane Global

January 1, 2023 - January 1, 2025

Grew TikTok following from 0 to 20,000+ followers through consistent content execution and platform optimization. Planned and published content calendars based on audience engagement data and platform trends. Produced content concepts that generated 400,000+ organic views. Coordinated influencer collaborations as part of integrated campaigns, and monitored campaign performance to adjust the content approach accordingly.

Social Media Specialist at Gemilang Ayu Perdana

January 1, 2022 - January 1, 2023

Handled social media content planning and day-to-day audience engagement activities. Developed and published content aligned with brand positioning and communication goals. Supported digital marketing initiatives and community interaction to maintain consistent engagement.

Graphic Design Operator at Transprintshop

January 1, 2018 - January 1, 2021

Produced visual communication materials for commercial projects. Coordinated design production processes to meet client requirements, maintained project delivery timelines, and ensured quality standards across deliverables.