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Creative and results-oriented Marketing & Communications professional with a passion for storytelling, social media, and building meaningful connections between brands and their audiences. Experienced in creating engaging content, growing online communities, supporting product launches, and executing digital campaigns across beauty, lifestyle, and technology brands. Skilled in managing Instagram, TikTok, Facebook, influencer partnerships, and performance tracking to drive engagement, website traffic, and conversions. Known for blending creativity with data-driven insights to deliver impactful campaigns while maintaining a strong and consistent brand voice across all customer touchpoints.…Creative and results-oriented Marketing & Communications professional with a passion for storytelling, social media, and building meaningful connections between brands and their audiences. Experienced in creating engaging content, growing online communities, supporting product launches, and executing digital campaigns across beauty, lifestyle, and technology brands. Skilled in managing Instagram, TikTok, Facebook, influencer partnerships, and performance tracking to drive engagement, website traffic, and conversions. Known for blending creativity with data-driven insights to deliver impactful campaigns while maintaining a strong and consistent brand voice across all customer touchpoints.

Sabrina

Brand Strategist, Brand Designer, Creative Director, +2

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Creative and results-oriented Marketing & Communications professional with a passion for storytelling, social media, and building meaningful connections between brands and their audiences. Experienced in creating engaging content, growing online communities, supporting product launches, and executing digital campaigns across beauty, lifestyle, and technology brands. Skilled in managing Instagram, TikTok, Facebook, influencer partnerships, and performance tracking to drive engagement, website traffic, and conversions. Known for blending creativity with data-driven insights to deliver impactful campaigns while maintaining a strong and consistent brand voice across all customer touchpoints.…Creative and results-oriented Marketing & Communications professional with a passion for storytelling, social media, and building meaningful connections between brands and their audiences. Experienced in creating engaging content, growing online communities, supporting product launches, and executing digital campaigns across beauty, lifestyle, and technology brands. Skilled in managing Instagram, TikTok, Facebook, influencer partnerships, and performance tracking to drive engagement, website traffic, and conversions. Known for blending creativity with data-driven insights to deliver impactful campaigns while maintaining a strong and consistent brand voice across all customer touchpoints.

Available to hire

Creative and results-oriented Marketing & Communications professional with a passion for storytelling, social media, and building meaningful connections between brands and their audiences. Experienced in creating engaging content, growing online communities, supporting product launches, and executing digital campaigns across beauty, lifestyle, and technology brands. Skilled in managing Instagram, TikTok, Facebook, influencer partnerships, and performance tracking to drive engagement, website traffic, and conversions. Known for blending creativity with data-driven insights to deliver impactful campaigns while maintaining a strong and consistent brand voice across all customer touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Intermediate

Malay

Intermediate

Indonesian

Intermediate

Work Experience

Senior Marketing Communications Executive at Bits Media Pte Ltd

October 1, 2023 - Present

Spearhead social performance analytics across owned and paid channels for a global lifestyle mobile app with 170M+ downloads; lead 360° digital marketing campaigns; track cross-platform KPIs; deliver comprehensive dashboards; partner cross-functionally with Creative, Paid Media, and Product teams to ensure data-aligned strategies and consistent brand narratives.

Senior Corporate Marketing Executive (Brand Management) at The Estee Lauder Companies Inc

March 1, 2021 - March 1, 2022

Developed 360° brand and digital marketing strategies across Bobby Brown, Clinique, Origins, Lab Series, Aramis & Design Fragrances (Tommy Hilfiger, DKNY, Michael Kors, Zegna); defined success metrics and led campaign evaluations; consolidated insights from multiple data sources to guide omni-channel optimization; collaborated with Paid Media and Creative teams; mentored junior members; strengthened ROI reporting framework.

Consultant at Aesop

December 1, 2019 - December 1, 2020

Supported CRM and visual merchandising projects; ensured accurate execution of brand visuals and creative timelines; contributed to seasonal campaigns; delivered customer retention and loyalty strategy at flagship locations; collaborated with internal teams to align campaigns across physical and digital touchpoints.

Marketing Specialist at Maison 21G

June 1, 2020 - December 1, 2020

French luxury fragrance and personalization house; conducted end-to-end campaign tracking; reported across digital and influencer channels; collaborated with Creative and PR teams; activated influencer programs; created cost-efficient collateral; managed asset tracking and shipments; led digital amplification and growth of online engagement.

Senior Marketing Communications Executive at Bits Media Pte Ltd

October 1, 2023 - Present