Performance marketing specialist with 8+ years managing paid media across Google Ads, Microsoft ads, Meta, and TikTok. I've led multi-market campaigns across Europe, USA and Latin America for travel, retail, and finance clients... — handling everything from strategy and campaign setup to reporting and optimization. Fluent in English, French, and Spanish. I help brands get more from their ad spend through data-driven decisions and clear communication.…

sabrina

Performance marketing specialist with 8+ years managing paid media across Google Ads, Microsoft ads, Meta, and TikTok. I've led multi-market campaigns across Europe, USA and Latin America for travel, retail, and finance clients... — handling everything from strategy and campaign setup to reporting and optimization. Fluent in English, French, and Spanish. I help brands get more from their ad spend through data-driven decisions and clear communication.…

Available to hire

Performance marketing specialist with 8+ years managing paid media across Google Ads, Microsoft ads, Meta, and TikTok. I’ve led multi-market campaigns across Europe, USA and Latin America for travel, retail, and finance clients… — handling everything from strategy and campaign setup to reporting and optimization. Fluent in English, French, and Spanish. I help brands get more from their ad spend through data-driven decisions and clear communication.

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Language

English
Advanced
French
Fluent
Spanish; Castilian
Fluent

Work Experience

SEM Executive at Making science
February 1, 2018 - March 30, 2019
• Help and support the team in the execution of daily tasks with clients • Creation of campaigns in different platforms (AdWord, AdWord Editor, Facebook Ads, Twitter Ads,Bing) • Bid Strategies (DoubleClick Search) • Reporting • Information analysis • Benchmarks • Strategies • Campaign optimization (AdWord, AdWord Editor, Facebook Ads, Twitter Ads, Bing)
SEM & PPC Specialist at eDreams Odigeo
March 1, 2019 - December 15, 2025
• Plan, design, implement and optimize SEM campaigns across all our brands & products (Opodo, eDreams, Go Voyages, Travellink, Liligo), 20 markets and 2 different business models (online travel agency and metasearch engine) • Steer spend and revenue of the SEM campaigns towards given targets, deciding on the right bid strategies • Run extensive data analysis and continuous performance monitoring using reporting and tracking tools • Closely collaborate with partners, e.g. Google or Bing • Collaborate closely with other departments to align actions toward common company targets
Paid Marketing Manager at Reverse Tech
December 16, 2024 - November 15, 2025
• Develop and execute data-driven paid marketing strategies aligned with business objectives. • Manage and optimize paid campaigns across various channels. • Allocate and manage paid marketing budgets, maximizing ROI. • Conduct in-depth keyword research and audience targeting. • Create compelling ad copy and visuals, A/B testing for optimization. • Monitor campaign performance, analyze data, and generate reports. • Identify trends and insights to improve campaign effectiveness. • Collaborate with cross-functional teams (creative, content, sales). • Stay up-to-date on industry trends and emerging technologies.
Paid Media Freelancer | Google · Meta · TikTok Ads | Performance & Growth at Freelance
January 1, 2026 - Present
I help businesses turn Google Ads into a predictable and profitable acquisition channel. With 8+ years of experience managing high-performing campaigns across Search and Performance Max, I work with companies that want more than clicks : they want measurable growth. My approach is focused on: • Generating qualified leads and sales • Improving conversion rates • Reducing wasted ad spend • Scaling campaigns profitably From strategy and account structure to conversion tracking and ongoing optimization, I take full ownership of performance. I work best with businesses ready to invest seriously in paid acquisition and scale sustainably. Let’s build campaigns that drive real revenue, not vanity metrics.

Education

Master's degree, Communication and Media Studies at ISCOM
September 8, 2014 - July 31, 2018
- Communication - Advertising - Digital - Marketing strategy - Economic environment - Communication Law - Academic English and Communication English - Communication theory - Creative concept -

Qualifications

google ads
May 1, 2018 - May 23, 2026

Industry Experience

Travel & Hospitality
    Google Ads Strategy & Optimization — Scandinavian Travel Brand

    Managed Google Ads campaigns across 3 markets (Sweden, Norway, Denmark) for a leading Scandinavian travel booking platform. Work included PMAX and Search campaign optimization, tROAS strategy, sitelink asset overhaul in 3 languages, competitor analysis, and monthly performance reporting. Delivered structured recommendations across budget allocation, bidding strategy, and campaign architecture.

    Google Ads Account Audit & Restructure - Mexico

    Conducted a full campaign audit identifying budget misallocation between brand and non-brand traffic. Delivered a keyword-level restructuring plan, ROAS analysis, and client-facing report with prioritized action items.

    Paid Media Management — Retail & Pharmacy Brand, Latin America

    Led Google Ads and paid media campaigns for a major pharmacy retail chain across Colombia, Venezuela and Argentina. Responsibilities included campaign setup, budget management, promotional calendar alignment, and expansion into new product categories following Google policy updates.

    Google Ads Strategy & Optimization — Scandinavian Travel Brand

    Managed Google Ads campaigns across 3 markets (Sweden, Norway, Denmark) for a leading Scandinavian travel booking platform. Work included PMAX and Search campaign optimization, tROAS strategy, sitelink asset overhaul in 3 languages, competitor analysis, and monthly performance reporting. Delivered structured recommendations across budget allocation, bidding strategy, and campaign architecture.

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