Performance marketing specialist with 8+ years managing paid media across Google Ads, Microsoft ads, Meta, and TikTok.
Performance marketing specialist with 8+ years managing paid media across Google Ads, Microsoft ads, Meta, and TikTok. I’ve led multi-market campaigns across Europe, USA and Latin America for travel, retail, and finance clients… — handling everything from strategy and campaign setup to reporting and optimization. Fluent in English, French, and Spanish. I help brands get more from their ad spend through data-driven decisions and clear communication.
Managed Google Ads campaigns across 3 markets (Sweden, Norway, Denmark) for a leading Scandinavian travel booking platform. Work included PMAX and Search campaign optimization, tROAS strategy, sitelink asset overhaul in 3 languages, competitor analysis, and monthly performance reporting. Delivered structured recommendations across budget allocation, bidding strategy, and campaign architecture.
Conducted a full campaign audit identifying budget misallocation between brand and non-brand traffic. Delivered a keyword-level restructuring plan, ROAS analysis, and client-facing report with prioritized action items.
Led Google Ads and paid media campaigns for a major pharmacy retail chain across Colombia, Venezuela and Argentina. Responsibilities included campaign setup, budget management, promotional calendar alignment, and expansion into new product categories following Google policy updates.
Managed Google Ads campaigns across 3 markets (Sweden, Norway, Denmark) for a leading Scandinavian travel booking platform. Work included PMAX and Search campaign optimization, tROAS strategy, sitelink asset overhaul in 3 languages, competitor analysis, and monthly performance reporting. Delivered structured recommendations across budget allocation, bidding strategy, and campaign architecture.
I help businesses turn Google Ads into a predictable and profitable acquisition channel. With 8+ years of experience managing high-performing campaigns across Search and Performance Max, I work with companies that want more than clicks : they want measurable growth. My approach is focused on: • Generating qualified leads and sales • Improving conversion rates • Reducing wasted ad spend • Scaling campaigns profitably From strategy and account structure to conversion tracking and ongoing optimization, I take full ownership of performance. I work best with businesses ready to invest seriously in paid acquisition and scale sustainably. Let’s build campaigns that drive real revenue, not vanity metrics.
• Develop and execute data-driven paid marketing strategies aligned with business objectives. • Manage and optimize paid campaigns across various channels. • Allocate and manage paid marketing budgets, maximizing ROI. • Conduct in-depth keyword research and audience targeting. • Create compelling ad copy and visuals, A/B testing for optimization. • Monitor campaign performance, analyze data, and generate reports. • Identify trends and insights to improve campaign effectiveness. • Collaborate with cross-functional teams (creative, content, sales). • Stay up-to-date on industry trends and emerging technologies.
• Plan, design, implement and optimize SEM campaigns across all our brands & products (Opodo, eDreams, Go Voyages, Travellink, Liligo), 20 markets and 2 different business models (online travel agency and metasearch engine) • Steer spend and revenue of the SEM campaigns towards given targets, deciding on the right bid strategies • Run extensive data analysis and continuous performance monitoring using reporting and tracking tools • Closely collaborate with partners, e.g. Google or Bing • Collaborate closely with other departments to align actions toward common company targets
- Communication - Advertising - Digital - Marketing strategy - Economic environment - Communication Law - Academic English and Communication English - Communication theory - Creative concept -
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