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I’m a performance marketing specialist with hands-on experience running Meta Ads and Google Ads campaigns for both B2B and B2C lead generation. I focus on audience targeting, funnel optimization, and structured experimentation—using creative testing and data-driven decisions to improve efficiency and outcomes like CTR, CAC, CPL, ROAS, and ROIs. I manage end-to-end campaign execution, from research and setup through optimization, and I ensure measurement is solid with Pixel and UTMs. I also bring AI-assisted workflows into my day-to-day to speed up testing and iteration, and I’m comfortable working across ad platforms such as Meta, Google, and LinkedIn, alongside analytics and reporting tools like Google Analytics and Looker Studio.…I’m a performance marketing specialist with hands-on experience running Meta Ads and Google Ads campaigns for both B2B and B2C lead generation. I focus on audience targeting, funnel optimization, and structured experimentation—using creative testing and data-driven decisions to improve efficiency and outcomes like CTR, CAC, CPL, ROAS, and ROIs. I manage end-to-end campaign execution, from research and setup through optimization, and I ensure measurement is solid with Pixel and UTMs. I also bring AI-assisted workflows into my day-to-day to speed up testing and iteration, and I’m comfortable working across ad platforms such as Meta, Google, and LinkedIn, alongside analytics and reporting tools like Google Analytics and Looker Studio.

SADDAM HUSSAIN

Performance Marketer, Digital Marketer, Growth Marketer, +4

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I’m a performance marketing specialist with hands-on experience running Meta Ads and Google Ads campaigns for both B2B and B2C lead generation. I focus on audience targeting, funnel optimization, and structured experimentation—using creative testing and data-driven decisions to improve efficiency and outcomes like CTR, CAC, CPL, ROAS, and ROIs. I manage end-to-end campaign execution, from research and setup through optimization, and I ensure measurement is solid with Pixel and UTMs. I also bring AI-assisted workflows into my day-to-day to speed up testing and iteration, and I’m comfortable working across ad platforms such as Meta, Google, and LinkedIn, alongside analytics and reporting tools like Google Analytics and Looker Studio.…I’m a performance marketing specialist with hands-on experience running Meta Ads and Google Ads campaigns for both B2B and B2C lead generation. I focus on audience targeting, funnel optimization, and structured experimentation—using creative testing and data-driven decisions to improve efficiency and outcomes like CTR, CAC, CPL, ROAS, and ROIs. I manage end-to-end campaign execution, from research and setup through optimization, and I ensure measurement is solid with Pixel and UTMs. I also bring AI-assisted workflows into my day-to-day to speed up testing and iteration, and I’m comfortable working across ad platforms such as Meta, Google, and LinkedIn, alongside analytics and reporting tools like Google Analytics and Looker Studio.

Available to hire

I’m a performance marketing specialist with hands-on experience running Meta Ads and Google Ads campaigns for both B2B and B2C lead generation. I focus on audience targeting, funnel optimization, and structured experimentation—using creative testing and data-driven decisions to improve efficiency and outcomes like CTR, CAC, CPL, ROAS, and ROIs.

I manage end-to-end campaign execution, from research and setup through optimization, and I ensure measurement is solid with Pixel and UTMs. I also bring AI-assisted workflows into my day-to-day to speed up testing and iteration, and I’m comfortable working across ad platforms such as Meta, Google, and LinkedIn, alongside analytics and reporting tools like Google Analytics and Looker Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Telugu

Advanced

Hindi

Advanced

English

Advanced

Work Experience

Performance Marketing Specialist at Faros Media

June 1, 2024 - Present

Generated 10,000+ leads for 10+ clients through paid campaigns on Facebook, Instagram and Google. Planned and executed full-funnel campaigns, from audience research and AI-assisted ad copies. Achieved up to 25% reduction in CPL and lower cost per acquisition by testing different creatives, hooks, audiences, and AI-driven hypotheses.

Freelance Performance Marketer

March 1, 2023 - June 1, 2024

Managed Meta and Google Ads campaigns for B2C brands focused on sales. Supported end-to-end campaign execution across creatives, targeting, strategic creative testing, and landing page optimization. Improved AOV and conversion rates through iterative testing and performance analysis.

Freelance Performance Marketer at Self-Employed / Freelance

March 1, 2023 - June 1, 2024

Managed Meta and Google campaigns for small B2B and B2C clothing brands as a freelance performance marketer. Handled end-to-end marketing: creatives, targeting, landing pages, and basic CRO to improve AOV and conversion rate.

Stock Trading

December 1, 2019 - March 1, 2023

Monitored market trends and performance indicators to make data-driven trading decisions. Built a foundation in risk management, analytical thinking, and performance optimization by applying quantitative reasoning to trading outcomes.