Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Sadia Sallie, a marketing specialist and creative strategist based in Johannesburg, South Africa. I combine brand positioning, audience psychology, and campaign planning to help fashion, beauty, and lifestyle brands tell the right story—and turn that strategy into results through paid media, content direction, and performance optimisation.…

Sadia Sallie

Creative Strategist, Brand Strategist, Marketing Strategist, +3





I’m Sadia Sallie, a marketing specialist and creative strategist based in Johannesburg, South Africa. I combine brand positioning, audience psychology, and campaign planning to help fashion, beauty, and lifestyle brands tell the right story—and turn that strategy into results through paid media, content direction, and performance optimisation.…

Available to hire

I’m Sadia Sallie, a marketing specialist and creative strategist based in Johannesburg, South Africa. I combine brand positioning, audience psychology, and campaign planning to help fashion, beauty, and lifestyle brands tell the right story—and turn that strategy into results through paid media, content direction, and performance optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Afrikaans

Fluent

French

Beginner

Work Experience

Freelance Creative Strategist, Creative Director & Campaign Manager

February 1, 2026 - Present

Lead campaign strategy and conceptual development for fashion, beauty, and lifestyle brands. Translate brand objectives into creative direction and campaign frameworks, and oversee execution across paid media and content production. Define audience positioning, messaging, and content ecosystems to support clear performance outcomes. Provide hands-on creative and strategic leadership across campaign development, creative direction, and optimization.

Recruitment Marketing & Talent Strategy Specialist at Evolution Group

October 1, 2024 - February 1, 2026

Managed marketing-driven talent acquisition campaigns, using LinkedIn Ads and employer branding strategies to attract and engage suitable talent. Applied AI tools and data insights to optimize engagement and campaign effectiveness. Conducted market and competitor research to inform messaging and positioning, and ensured recruitment-focused marketing aligned with audience needs and business goals.